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Parallel

@studioparallel

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London-based branding and design studio
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For @studio_koter , we created a graphic identity built around the idea of modularity. As their garments are designed to adapt as children grow, we created a system that feels equally flexible and adaptable. The logo is a focal point throughout the brand which can be reconfigured in playful ways. The wider identity takes cues from Koter’s approach to design; practical, well-made pieces with a contemporary feel, using simple forms, tactile details and confident colour combinations. The result is a clear and flexible system that reflects the brand’s focus on longevity, functionality and thoughtful design, without losing a sense of character. Photography: Leonie Freeman @leoniefreemanphoto Styling: Julie Vianey @julievianey taken in London, United Kingdom by @studioparallel
1
a month ago
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@studio_koter by @studioparallel Studio Koter designs garments made to adapt as children grow, and the brand needed an identity built on the same principle. The challenge was creating a graphic system that felt as flexible and adaptable as the clothing itself, without losing clarity or character. The solution centers on a logo that can be reconfigured in playful ways throughout the identity, echoing Koter’s approach to design: practical, well-made pieces with a contemporary feel. Simple forms, tactile details and confident colour combinations shape a wider system focused on longevity and functionality, resulting in a brand that stays clear, flexible and full of personality. #branding #brandidentity #branddesign by @studioparallel
2
a month ago
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For @studio_koter , we created a graphic identity built around the idea of modularity. As their garments are designed to adapt as children grow, we created a system that feels equally flexible and adaptable. The logo is a focal point throughout the brand which can be reconfigured in playful ways. The wider identity takes cues from Koter’s approach to design; practical, well-made pieces with a contemporary feel, using simple forms, tactile details and confident colour combinations. The result is a clear and flexible system that reflects the brand’s focus on longevity, functionality and thoughtful design, without losing a sense of character. Photography: Leonie Freeman @leoniefreemanphoto Styling: Julie Vianey @julievianey taken in London, United Kingdom by @studioparallel
4
a month ago
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For @studio_koter, we created a graphic identity built around the idea of modularity. As their garments are designed to adapt as children grow, we created a system that feels equally flexible and adaptable. The logo is a focal point throughout the brand which can be reconfigured in playful ways. The wider identity takes cues from Koter’s approach to design; practical, well-made pieces with a contemporary feel, using simple forms, tactile details and confident colour combinations. The result is a clear and flexible system that reflects the brand’s focus on longevity, functionality and thoughtful design, without losing a sense of character. Photography: Leonie Freeman Styling: Julie Vianey @julievianey taken in London, United Kingdom by @studioparallel
7
a month ago
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Brand identity, packaging and campaign for the Snickers Hi Protein range. Key messaging is used to promote Hi-Protein’s performance benefit, nutritional macros and taste appeal. – – – – – #snickers #packaging #foodpackaging #chocolate #protein #branding #logodesign #kleinblue by @studioparallel
0
4 years ago
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An ownable identity for Snickers Hi Protein range across all communications. The packaging is flooded with a vibrant blue to enhance shelf stand-out and bring a contemporary, sports-performance feel to the brand. – – – – – #snickers #packaging #foodpackaging #chocolate #protein #branding #logodesign #kleinblue by @studioparallel
1
4 years ago
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We were tasked to create a brand identity, packaging and campaign for the Snickers Hi Protein range of powders and bars. – – – – – #snickers #packaging #foodpackaging #chocolate #protein #branding #logodesign #kleinblue by @studioparallel
1
4 years ago
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Branding for @haven.havelland, a yoga and wellness retreat nestled in the quiet village of Bahnitz in the Westhavelland Nature Park, just outside Berlin. Full case study in link in bio. Branding & art direction @studioparallel Website @_dittastudio by @studioparallel
1
8 months ago
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Branding for @haven.havelland, a yoga and wellness retreat nestled in the quiet village of Bahnitz in the Westhavelland Nature Park, just outside Berlin. Full case study in link in bio. Branding & art direction @studioparallel Website @_dittastudio taken in Bahnitz, Brandenburg, Germany by @studioparallel
3
8 months ago
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Branding for @haven.havelland, a yoga and wellness retreat nestled in the quiet village of Bahnitz in the Westhavelland Nature Park, just outside Berlin. Full case study in link in bio. Branding & art direction @studioparallel Website @_dittastudio taken in Bahnitz, Brandenburg, Germany by @studioparallel
5
8 months ago
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Our branding for @hertility_health, a women’s health startup with a strong sense of purpose – making every woman aware, educated and confident about their reproductive health. - - - #design #branding #graphicdesign #fertility #athomehormonetesting #infertility #ttcommunity #ttcuk #infertility #fertilityawareness #reproductivehealth #hormonehealth #empowerwomen #fertilityjourney #fertilitycommunity #womenshealthmatters #fertilityuk #femalefounded #femalestartup by @studioparallel
3
4 years ago
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Our branding for @hertility_health, who created a single, unified platform that delivers personalised healthcare for women across every life stage, backed by robust science. Link in bio - - - #design #branding #graphicdesign #fertility #athomehormonetesting #infertility #ttcommunity #ttcuk #infertility #fertilityawareness #reproductivehealth #hormonehealth #empowerwomen #fertilityjourney #fertilitycommunity #womenshealthmatters #fertilityuk #femalefounded #femalestartup by @studioparallel
2
4 years ago
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