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Plethora Design Studio

@studioplethora

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A female-led creative brand studio.
Building brand worlds for founders defining the standard.
Founder @am_______hope
Now booking, Q4 2026 ↴
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Maneridge, Part 1. For those who ride into winter, not away from it. In honor of the year of the horse, I’m so happy to finally be sharing this project! From the moment we read the brief, the point of view was clear. Horsemanship. Exposure. Control. Equestrian culture was new territory for us, which made the process even more compelling. It asked us to slow down, study the details, and design variations with restraint. The identity system is intentionally understated. Logos and ephemera designed to feel established rather than excessive. Refined rather than ornamental. This work was about building a foundation and creating a system flexible enough to evolve. One that can carry the brand for decades, not seasons. More to come! 🐎 #branding #brandbuild #readysetbrief #rsbmaneridge by @studioplethora
7
9 months ago
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Most founders think design means a logo, a color palette, or some sleek packaging. Easy on the eyes, but surface-level. Trendy branding might catch attention for a season, but hype fades. Integrity lasts. Strategic design is what actually drives growth. It’s the difference between looking sharp and selling out your next drop. Visuals that decorate vs. visuals that captivate. Here’s what strategic design does for your brand: → Communicates your values through every touchpoint → Attracts the right audience + builds loyalty → Builds trust through consistency + cohesion → Grows with you, not against you Ready to shift design from something you check off a list into clarity + consistency that places you ahead of the game? Let jam. by @studioplethora
0
a year ago
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This is your invitation 💌 Women Rising is a full-day gathering designed to create space for women to explore: • Career Growth • Leadership • Wellbeing In rooms full of thoughtful conversation. Powerful connection. New ideas & fresh perspectives. Full details drop tomorrow. Stay close. taken in Hula by @studioplethora
16
7 months ago
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It takes a village to bring a vision like Women Rising to life.✨ A huge thank you to @studioplethora for helping us define our brand strategy and bring the Women Rising brand to life across every detail of the Summit. From our brand identity and creative direction to presentations, digital programming, event materials, sponsor creative, social content, signage, and so many of the touchpoints in between, Plethora has helped us create an experience that feels cohesive, intentional, and distinctly Women Rising. We are endlessly grateful for the thought, creativity, and care poured into this work. Thank you @am_______hope for designing for our vision for the 2026 Women Rising Summit, October 16 @hulalakeside.❤️‍🔥 #womenrising #supportingsmallbusinesses #vermontbyvermonters taken in Hula by @studioplethora
10
a month ago
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Thank you to everyone who came to celebrate our new look last night 🌈 . And a special thanks to @studioplethora - AM went above and beyond with this project and I am so thrilled with how it turned out. . Come by this weekend to see our fresh picked for you selection of fall goodies! taken in Billie Jean Vintage by @studioplethora
32
2 months ago
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Not all passes are created equal. Choose your level of expansion. Here’s how to step into Women Rising: ✨ Summit Pass • $275 The full-day experience. Immerse yourself in keynotes, panels, breakout sessions, and masterclasses, with built-in moments for connection, movement, and integration. Includes coffee, light breakfast, lunch, and access to the headshot activation. ✨ VIP Upgrade • $99 A luxurious add-on, for added ease + elevation. Reserved seating, private lounge access, priority check-in, lunch pre-order + snacks, a pre-summit movement class, and a drink waiting for you at the afterparty. ✨ Founders Pass • Limited For the woman who wants to be closest to it all. Everything in the Summit Pass, plus front row seating, priority access moments, headshot fast-pass, and pre + post summit calls to deepen the experience beyond the day. However you enter, you’re stepping into a day designed move you forward. Passes are live, choose what feels aligned ✨ taken in Hula by @studioplethora
6
7 months ago
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Northshift, a modern ski club brand built on staying in motion, stealth silhouettes, and subtle marks. Soft, washed technical gear. Designed to move seamlessly from first chair to cityscapes at dusk. This round explores application: product details, activations, and how the identity lives in experiences. Gear that feels sophisticated but easy. A sharper statement piece. #readysetbrief #rsbnorthshift by @studioplethora
7
9 months ago
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Northshift exists where weather dulls sound and movement becomes instinct. Rooted in the Slim Aarons era and reinterpreted for now, this is a ski brand shaped by intuition as much as terrain. Designed for those who move through storms with composure, not spectacle. The design language lives in contrast. Stealth silhouettes. Subtle gradients. Versatile layers that protect without announcement. Soft, yet capable. Pieces that feel familiar in the best way, like something you reach for year after year. A uniform for those who trust their line. Don’t overthink. And know the look matters, even when no one’s watching 🌨️ #readysetbrief #rsbnorthshift by @studioplethora
4
9 months ago
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Maneridge, Part 3. The final layer was about application. How the brand lives with you. From hardware to embroidery to leather, each piece was designed to feel purposeful. Nothing that couldn’t age well. What we loved most about this phase was how naturally the identity translated. The palette, marks, and illustrations felt at home on every surface, which is always the true test of a system. This project pushed us into new visual territory, and it’s one we’re excited to keep exploring. There’s an enduring element to ranch culture. The materials, the utility, the fortitude. It continues to inspire. Thank you for all the love on the earlier posts. We’re so glad to finally share the full picture. #branding #brandbuild #readysetbrief #rsbmaneridge by @studioplethora
4
9 months ago
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Maneridge, Part 2. This was one of those pieces that instantly became more than a deliverable. The Maneridge Trail Map was designed as an object. A reference that could be refolded hundreds of times, functional, lived in. Not a poster. Not a prop. Something that belongs in your saddle bag, next to your compass. This tool became a quiet anchor for the brand. Where illustration, typography, and atmosphere meet. Zoom in. The details matter here. 🔭 #branding #brandbuild #readysetbrief #rsbmaneridge by @studioplethora
4
9 months ago
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We didn’t just design a catalog. We built a modular system that defines 160+ products. The heart of the 180 page @turtlefur wholesale catalog is the structure behind it. A modular system of responsive copy blocks makes every product understood at a glance. Materials. Fit. Sizing. Warmth levels. Every spec has its place, and every SKU has room to breathe. Printed in over 600 copies and shipped to retailers nationwide, the catalog is both a tool and a story about Vermont heritage, selling smarter, and gear built for every season. Full case study at our link in bio. by @studioplethora
0
a year ago
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@turtlefur has always been about protection, comfort, and a life lived outside. The brand began in 1982 when Millie Merrill created the first fleece neck warmer in the basement of The Yellow Turtle in Stowe, Vermont. A simple idea that became a symbol of New England weather, resilience, and choosing to step outside anyway. When shaping the creative direction and brand identity, I pulled from those origins. The seasons. The landscape. The feeling of being safe from the cold. The belief that everyone deserves gear that feels good and supports them in every element. A brand identity built for real people who love real weather. Creative Direction + Brand Identity work.
Photography @ali_v_photo #vermontborn #creativedirection #brandidentity #outdoor by @studioplethora
1
a year ago
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