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Goose Collective

@superiorgoose

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Curated | Creative | Content |
Your creative co-pilots in marketing strategy, storytelling, and design. 🪿🪿
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While you're busy running your business (or your nonprofit, or your dream), we're handling everything that happens behind the scenes to make sure your social media is actually working for you. Strategy. Content creation. Scheduling. Analytics. Not just vibes, but a real system, built around your goals. We work with small businesses and nonprofits who are done winging it and ready to show up consistently, clearly, and with intention. If that sounds like you, DM us the word SOCIAL and let's figure out what this looks like for your brand. ✦ #GooseCollective #UpperPeninsula #MichiganUP #Keweenaw #SocialMediaManagement #SmallBusinessMarketing #NonprofitMarketing #UPMichigan #MarketingStrategy #ContentStrategy #SmallBusinessOwner #MichiganSmallBusiness #SocialMediaStrategy #CreativeStudio #MarketingCollective by @superiorgoose
1
6 months ago
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Meet our flock! 🪿🪿 👋 Sascha Chesler Creative Director — bold designer and expert idea wrangler. Sascha turns brand dreams into chef’s kiss visuals with sharp instinct and style. 👋 Haley Goodreau Director of Marketing & Communications — strategy nerd and storyteller at heart. Haley crafts the voice, content, and full-picture plan to help brands truly take flight. Together, we’re Goose Collective — your creative co-pilots for curated creative content. And yes, we love a good pun. (Obviously.) We're two women in the Keweenaw dreaming big and designing communications plans that are even bigger. Have a project in mind? Let’s hatch a plan (link in our bio) → goosecollective.co by @superiorgoose
7
a year ago
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We’ve been busy geese. 🪿🪿 The past few months have been packed with design, storytelling, and plenty of camera shutter clicks. Here’s a peek at (some of) what we’ve been up to: 📧 Email design for @whiteduck_outdoors 📱 Social media for @copperharbortrails 📸 Photography for @noahsarkchartersmi + @bellavistamotel What a flocking good time it’s been. 💛 by @superiorgoose
6
a year ago
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Last week Goose co-founder Haley found her way back to her roots in the Traverse City area for the MI Outdoor Summit @michiganoutdoorrec. The summit kicked off at Mt. Holiday with the Boardman Review @boardmanreview fall issue launch party, featuring Conservation Resource Alliance, @deafathletic, and mParks. It turned into a bit of a Keweenaw Peninsula reunion, too! She ran into Adam and Harrison from Copper Harbor Trails Club @copperharbortrailsclub and Chris Schmidt from Studio 13 @thirteenhertz, plus more UP friends from Keweenaw Snowmobiling, Kona Hills, Northern Michigan University, andthe Iron Ore Heritage Trail. Having a small but mighty group of UP voices in the room was a reminder of how much our region can bring to these spaces. One standout session came from Jackson County's Chamber of Commerce @thejacksonchamber, which framed parks, trails, and outdoor recreation as the backbone of an economic development strategy rather than just community amenities. The insight that stuck with her: residents already loved their lakes, trails, and parks. They just didn't know about them or feel connected to them. Sometimes the work isn't building more, it's identifying what's already there, making it accessible, and making it easier to use. Listening to Christina Henderson, Switchback's vice president of the endurance portfolio @switchbackevent, and Ken Ebersole, president of the Outdoor Industry Association, gave us a clearer picture of where the outdoor economy is headed. Turns out there's a gap in teenage boys participating in outdoor recreation. That's something we can all help with. Haley also met an outfitter who recently sold their shop and is now volunteering with their local land trust, proof that there's more than one way to stay invested in this work at every stage of life. A good reminder that the outdoor industry isn't just trails and gear. It's economic infrastructure, cultural infrastructure, and a big part of how communities understand who they are. Proud to be in rooms like this, and glad spaces like this show up in Michigan. by @superiorgoose
6
14 days ago
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We’ve been behind the camera working on some exciting projects this season. Along the way we’ve been drooling over summer colors!! We’re sharing them this with you as a little look into how we think about visual identity rooted in location and season. Which palette resonates with you the most? We’d love to know! #visitkeweenaw #gardencolors #colorpalette #michigansummer #summercolor taken in Keweenaw Peninsula by @superiorgoose
12
a month ago
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Now this is a fun one… We’re partnering with @hornerflooring for some digital marketing and design! Here’s just the first of many design modernizations for a highly skilled and super reputable sports manufacturing facility that makes portable and permanent sports flooring for the @nba, @ncaa, @wnba, and more, right here in the Upper Peninsula… crazy right!? Follow @hornerflooring as we start amping up their digital presence and showcase all the wild things they’re making as they move into their 135th year in business! taken in Horner Sports Flooring by @superiorgoose
0
2 months ago
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We’re taking chic to the next level #socialmediaagency #goosecollective #womanownedbusiness #bestfriend #womanowned taken in Michigan's Upper Peninsula by @superiorgoose
2
2 months ago
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Love a good content drop!!! We’ve been so busy, there hasn’t been time to share what we’ve been up to. Design is just a fraction of our daily work. We’ve also been busy with social media strategy, short form video production, digital marketing audits, and so much more. Won’t make you all scroll through a 25 page marketing audit, so here’s the fun stuff😍 We’re a small team, and the amount we can do every month amazes us. Stay tuned for some new design work dropping soon! taken in Upper Peninsula of Michigan by @superiorgoose
8
2 months ago
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Full. Full. Full. Every year CHTC's women's weekend is so filling. Tiresome but energizing. Challenging but worth it. This year's clinic weekend was full of conversations about how impactful an event like CHTC's is for different women. One person I talked to is the primary caretaker for both of her parents, and this weekend was a rare reprieve, a chance to take care of herself for once. Another woman had recently had a double mastectomy and wanted a photo atop the Weathertop trail overlook, topless, showing off her scars (she also used the moment to laughingly remind us all to get our mammograms). Another woman was grieving the loss of her son, healing in the company of other supportive women. So many amazing stories, so many incredible people show up for this weekend. It feels like an honor to be part of this community. Side note, I was able to successfully do the first two slab drops on Citrus Tech! I will try my darndest to keep carving out moments like this in my time throughout the year. Intentional community. Making it a priority to be part of these kinds of spaces. I loved getting to photograph the event alongside Emily, Ben, Erin and Nick. It's always such a treat talking through camera perspective, white balance, and how to keep things in focus in tricky lighting situations. Action and movement, all captured through shadows and sometimes very blown out light. I just have to sit back, take it in, and feel so grateful. Already excited for next year. by @superiorgoose
15
2 months ago
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Setup to storm in under 30 seconds. A quick look at life inside the tent, a passing rain shower, and canvas doing what it’s designed to do. This is what everyday set up should look like. by @superiorgoose
6
3 months ago
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One year of Goose! We fully feel as if we’ve jumped out of the nest, and our wings are full! We had some pretty big goals for this past 12 months, and we’ve exceeded all of them, so yeah, we’re proud of that. We have always wanted to bring a human touch to building this business. Yes, because we are such good friends, and yes, because we cherish authentic and real conversations with everyone we partner with. In this day & age, we want to LOVE what we do and feel as if it’s making a difference. Success. We are so grateful for all the support, excitement and love from our community. Here’s to many more years ahead! With love, Haley & Sascha 🪿 #womanowned #womanownedbusiness #ruralmarketing #marketingagency by @superiorgoose
16
4 months ago
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**Application closed!** Big things are happening at Goose HQ and we need the right person to help us grow! We’re looking for a Digital Marketing Manager who thinks beyond the feed. Social, websites, email, copy, content strategy. We need someone tuned into the whole ecosystem across specific client accounts, plus Goose’s own marketing too. We’re a small studio but have a big vision, and this person would have lots & lots of room to grow! This is a part time, remote flexible role with the opportunity to grow into full time work. Send to your friends, repost, let’s grow this gaggle! Link to the job description and application in our bio. taken in Upper Peninsula of Michigan by @superiorgoose
3
4 months ago
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