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SuperLooper ♾

@superlooperlife

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We are no longer trading as of Christmas 2024 💚

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We’ve managed to distribute our lovely stock to various causes including @lullabytrust @pelicanparcelscharity, @emmausbrighton, @giveyourbest.uk
@bagsofsupport and to the Preloved for Purpose sale with all profits going to families in Gaza.

Thank you to our social media manager Jenna for all the amazing, detailed work you've done to make this happen and to operations manager Tally for including our clothes in your Preloved for a Purpose sale. I think between us we did the legacy of SuperLooper proud 🤩.

I’ll never forget all the pro-bono help and support I received over the years, especially from Ashwin Susarla, Olivier de Marneffe, Melissa Goldberg (both from the wonderful Radical Engineers), mentors Kirsty Collins, Jo Godden, Lorraine Pendlington, Gaynor Williams, Sharon James Alderton, Sue Pickering, Emma Mills-Sheffield, Elena Ferrara, Anna, Paul and so many at @MarketingKind 💕.

Last but not least a mention for all the incredible input from Kate who is now flying high with her fab band @TheNewEves. Thank you for your endless patience and enthusiasm for what we tried so hard to achieve.

Between us all we’ve helped make second-hand baby clothing a no-brainer for all. THANK YOU 🌺.

Thanks to EVERYONE who has supported SuperLooper.

Have a wonderful Christmas and a very happy, healthy New Year .

Lots of love, Jenny by @superlooperlife

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2 years ago

🚨 TOMORROW🚨

Swipe for a little taster of things to come in tomorrow's charity sale to raise money for @lullabytrust 👉

A few things ahead of launch...

▪️ 8.30pm GMT launch - on the Instagram grid
▪️ UK residents only
▪️ First comment wins e.g. "Me", "mine" etc. Will confirm winner on the post with a reply to the comment.
▪️Postage is £4. Combined postage included for multiple items.
▪️We'll DM everyone end of the sale with total costs - please look out for this.
▪️Payment to be made within 12 hours via PayPal otherwise item passes on to next in line.

Good luck and hope you get what you want! 💕 taken in Brighton, England, UK by @superlooperlife

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🎈 CHARITY SALE 🎈

In case you hadn't heard, we've sadly decided to close this Christmas. We're working with some amazing charities and organisations to donate our stock, but we wanted to give YOU a chance to get your hands on some of our best bits!

We're holding a sale on Instagram on FRI 13TH DEC 8.30PM - set your reminder now 🚨

We've got @littlegreenradicals bundles, vintage and rare @oshkoshkids, as well as some other super special pieces across a range of sizes. Not one to miss!

Proceeds from the sale will be donated to @lullabytrust an an organisation close to all our hearts 💕 taken in Hove Seafront by @superlooperlife

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2 years ago

We’re dedicating this week to highlighting some of our cherished small businesses, with today we’re focusing on activities for the family.

Lovebrook @lovebrook_cic - a forward-thinking community farm in the South Downs and platform for transition organised for planet and people. It’s an ambitious project run by a passionate and loving team and includes regenerative farming, a food forest, therapeutic wellbeing days, trainee farmer courses, a farm shop, camping, sauna and a program of rewilding, ponds and tree planting.

Mud & Bloom @mudnbloom - a monthly subscription box delivers seasonal nature craft, gardening, foraging, and nature spotting activities to your door. Each box contains everything you need for hours of fun with your children discovering plants, insects, birds, soil, the seasons and weather!

ZaZa’s Storybook @zazastorybox - Run by Hampshire mum Danni, this fab subscription service helps families discover the joy of reading with their babies and toddlers: 'Reading with your child is more than just a part of bedtime. It’s a bonding experience, it’s nurturing their imagination and building core memories and traditions that they’ll pass on to their children’.

#superlooperlife #superlooper #feelgoodfashion #makeyousmilestyle #sustainableparenting #prelovedbabyclothes #kidswear #zerowaste #circularfashion #buylessbuybetter #secondhandstyle #consciousconsumer #slowfashionstyle #sustainablefashion #ecoparents #circulareconomy #prelovedkids #babyrental #sustainablefuture #kidsclothes #toddlerfashion #renttherunway #sustainablestyle #fashionrevolution by @superlooperlife

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2 years ago

This week is all about showcasing some of the small businesses we love most, and of course we had to include a kidswear section!

@scampsvintage - Lauren is paving the way for kids preloved fashion with her great eye for vintage pieces. By curating high-quality, timeless pieces for children, Scamps Vintage promotes eco-friendly shopping while celebrating the charm of yesteryear's styles.

@bokkieandrilla - home of handknits! Individual one off knitwear pieces made by independent small scale knitters. Jenna adds embroidery to many of the knits offering truly original pieces.

@thetinyhumanclub - Brighton based vintage kids clothes, with some of the best Carthartt pieces you can find!

#superlooperlife #superlooper #feelgoodfashion #makeyousmilestyle #sustainableparenting #prelovedbabyclothes #kidswear #zerowaste #circularfashion #buylessbuybetter #secondhandstyle #consciousconsumer #slowfashionstyle #sustainablefashion #ecoparents #circulareconomy #prelovedkids #babyrental #sustainablefuture #kidsclothes #toddlerfashion #renttherunway #sustainablestyle #fashionrevolution by @superlooperlife

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2 years ago

This week we’re dedicating to some of our favourite small businesses, starting with some fabulous resell platforms.

@totloft - Mum of Aria, Shauna at Totloft is building a platform and community to rent, lend and sell preloved baby gear - think Airbnb but for baby stuff. Her mission is to create a more sustainable and affordable world for parents by giving them access to high-quality baby gear without breaking the bank or compromising on sustainability. Also, with their Gear Guru service, new and expecting parents can receive a personalised solution to navigating the often overwhelming world of baby gear!

@ganddeeapp - Discover thousands of second-hand & charity shops, vintage popups, markets and carboot sales in London. With Ganddee you can find the best spots to score amazing pre-loved items in your area!

@gorumage - Jo Spolton kindly included SuperLooper on her fab platform designed to make sourcing and buying second-hand items from clothes to electronics to furniture etc etc super easy. As a sea sailor, she witnessed islands of plastic rubbish floating in the oceans - the biggest one being between California and Hawaii, which is THREE TIMES THE SIZE OF FRANCE!

#superlooperlife #superlooper #feelgoodfashion #makeyousmilestyle #sustainableparenting #prelovedbabyclothes #kidswear #zerowaste #circularfashion #buylessbuybetter #secondhandstyle #consciousconsumer #slowfashionstyle #sustainablefashion #ecoparents #circulareconomy #prelovedkids #babyrental #sustainablefuture #kidsclothes #toddlerfashion #renttherunway #sustainablestyle #fashionrevolution by @superlooperlife

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2 years ago

At the beginning of the month we shared the difficult news of our upcoming closure. This week, we’ll walk you through our next steps and highlight the causes we’re proud to support during this transition ❤️

SuperLooper will be supporting @lullabytrust - keep tuned to see how you can get involved.

The Lullaby Trust raises awareness of sudden infant death syndrome (SIDS), provides expert advice on safer sleep for babies and offers emotional support for bereaved families. We exist to keep babies safe and keep grieving families supported. We empower families with our trusted advice, and won’t give up until no baby dies suddenly or unexpectedly.

#superlooperlife #superlooper #feelgoodfashion #makeyousmilestyle #sustainableparenting #prelovedbabyclothes #kidswear #zerowaste #circularfashion #buylessbuybetter #secondhandstyle #consciousconsumer #slowfashionstyle #sustainablefashion #ecoparents #circulareconomy #prelovedkids #babyrental #sustainablefuture #kidsclothes #toddlerfashion #renttherunway #sustainablestyle #fashionrevolution by @superlooperlife

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2 years ago

We recently shared the difficult news that we've made the decision to close down. This week, we'll be updating you on how we're moving forward and the causes we'll be supporting along the way ❤️

Today’s highlight is Bags of Support.

They are a Green Award Winning organisation based in West Sussex, that ethically recycles textiles, by donating clothes to communities in Uganda and then recycling the remaining textiles in the most environmentally appropriate way possible. Guaranteed nothing is put into landfill.

#superlooperlife #superlooper #feelgoodfashion #makeyousmilestyle #sustainableparenting #prelovedbabyclothes #kidswear #zerowaste #circularfashion #buylessbuybetter #secondhandstyle #consciousconsumer #slowfashionstyle #sustainablefashion #ecoparents #circulareconomy #prelovedkids #babyrental #sustainablefuture #kidsclothes #toddlerfashion #renttherunway #sustainablestyle #fashionrevolution by @superlooperlife

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We recently announced that we’ve sadly taken the decision to close down. This week, we’re going to be telling you how we’re doing this and what causes we’re going to be helping in the process ❤️

First up, @pelicanparcelscharity

They take pre-loved and new item donations for babies and children up to age 12, and redistribute them to families facing financial hardship via various existing family services in Brighton & Hove in Sussex.

They are currently looking for good condition cold weather items, such as coats and blankets. Can you help?

#superlooperlife #superlooper #feelgoodfashion #makeyousmilestyle #sustainableparenting #prelovedbabyclothes #kidswear #zerowaste #circularfashion #buylessbuybetter #secondhandstyle #consciousconsumer #slowfashionstyle #sustainablefashion #ecoparents #circulareconomy #prelovedkids #babyrental #sustainablefuture #kidsclothes #toddlerfashion #renttherunway #sustainablestyle #fashionrevolution by @superlooperlife

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Thank you all for your kind messages, unexpected and beautiful.

A few people have asked ‘What next?’ … Right now I’m thinking of doubling down on volunteering with the homeless (there are over 70,000 here in LA from where I remotely work on SuperLooper), but also maybe I’ll go back into upcycling as I did back in the 80’s! Anyways, early days but I’ll be busy doing something for sure 😉

Please keep an eye on posts over the next few weeks to hear about who we’re donating clothes to, how you can help us raise cash for @TheLullabyTrust and about organisations who we love and hope you’ll connect with.

Thank you again,

Jenny, Jenna and Tally X by @superlooperlife

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2 years ago

I have some news...

Back in 2020 dressing babies in secondhand clothing wasn’t popular & millions of barely worn clothes went to waste. So, as a mum in her mid-50s with 3 grown kids, I gave birth to my new baby ... SuperLooper!

With help from incredible friends, family, marketing wizzes, tech experts, talented creatives, pioneering brands & co-workers, SuperLooper became the first, award winning, circular-economy-inspired platform for parents to share & rent their preloved baby clothing.

Now, in 2024, resale platforms make secondhand shopping a no-brainer. Parents appreciate that well-made clothes produced in quality fabrics last longer & retain their value & that reselling them means they're affordable to more people, so the ‘need’ for cheap, fast fashion is reduced. Better for the planet, but maybe not for our SuperLooper model.

So, I’ve decided to shut up shop. BUT I’m SUPER excited that as our last hurrah, we’re passing-on all the beautiful clothing handed down by generous families to good causes & charities. Stay tuned to our socials for details about who’ll benefit & how you can get involved.

Starting a business from scratch was tough, especially with my ridiculous imposter syndrome & no financial backing! I leaned on my passion, sense of humour & belief in the idea's impact. I'm so proud of what SuperLooper has achieved - joyful customers, the Return & Earn scheme & the ripple effect all this has had. I’ve had a blast. I wouldn’t swap the experience for anything & will always encourage anyone with an idea that makes them want to leap in the air to go for it! I’ve learned so much & my imposter syndrome has all but disappeared, kinda ;)

Thank you EVERYONE who has shared, rented, modeled, contributed, advised or shouted-out about us, especially to my husband Dec.

PLEASE remember, that to truly help slow fashion down, we need to buy less, reuse more & importantly, to recognise that resale is only environmentally useful if we do it with circularity. So, as well as selling, we need to buy or rent preloved over new, whenever we can.

Do message me if my experience can help with yours in any way.

Love & best wishes to y’all,
Jenny 🌺 by @superlooperlife

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