Instagram story viewer> @surekorea> Posts
SURE KOREA(@surekorea)'s profile avatar HD Profile

SURE KOREA

@surekorea

31K
followers
32
following
SURE KOREA @suremagazine
📧: [email protected]
POSTS STORIES REELS TAGGED
Download All
LEE JUNHO FOR LIBERCLASSY: A PASSPORT TO URBAN SOPHISTICATION The pulse of the modern city beats in time with Lee Junho’s undeniable charisma, as he emerges as the dapper global ambassador for Liberclassy. This isn’t merely fashion; it’s an attitude, a narrative woven into the very fabric of urban life. Junho, with his innate elegance, embodies the fusion of cutting-edge design and timeless appeal that Liberclassy champions. This covetable collection, a symphony of style and innovation, finds its ultimate expression through Junho’s captivating presence on the cover of Sure Magazine’s landmark edition, NO.155. Each photograph is a testament to the brand’s commitment to sartorial excellence, presenting pieces that are as bold as they are refined. The collection speaks of confidence, a quiet power that resonates beyond fleeting trends. Liberclassy’s Summer 2026 range is now accessible to a global clientele, offering a curated selection of looks designed to empower the modern man. It’s an invitation to not just wear clothes, but to inhabit them, to carry forward a polished, self-assured masculinity that walks in step with the season’s most coveted aesthetics. Discover the pieces that speak to your personal style and project an aura of effortless distinction. Brand Ambassador: Lee Junho @le2jh Brand: Liberclassy @liberclassy_official Collection: SS’26 Editor of article: Sure Korea @surekorea ISSUE: May 2026 Sure Magazine @suremagazine #SS26 #Liberclassy #LeeJunho #SureMagazine #SureKorea LEE JUNHO FOR LIBERCLASSY: A PASSPORT TO URBAN SOPHISTICATION The pulse of the modern city beats in time with Lee Junho’s undeniable charisma, as he emerges as the dapper global ambassador for Liberclassy. This isn’t merely fashion; it’s an attitude, a narrative woven into the very fabric of urban life. Junho, with his innate elegance, embodies the fusion of cutting-edge design and timeless appeal that Liberclassy champions. This covetable collection, a symphony of style and innovation, finds its ultimate expression through Junho’s captivating presence on the cover of Sure Magazine’s landmark edition, NO.155. Each photograph is a testament to the brand’s commitment to sartorial excellence, presenting pieces that are as bold as they are refined. The collection speaks of confidence, a quiet power that resonates beyond fleeting trends. Liberclassy’s Summer 2026 range is now accessible to a global clientele, offering a curated selection of looks designed to empower the modern man. It’s an invitation to not just wear clothes, but to inhabit them, to carry forward a polished, self-assured masculinity that walks in step with the season’s most coveted aesthetics. Discover the pieces that speak to your personal style and project an aura of effortless distinction. Brand Ambassador: Lee Junho @le2jh Brand: Liberclassy @liberclassy_official Collection: SS’26 Editor of article: Sure Korea @surekorea ISSUE: May 2026 Sure Magazine @suremagazine #SS26 #Liberclassy #LeeJunho #SureMagazine #SureKorea taken in 가로수길 Garosu-gil, Gangnam Seoul Korea by @surekorea
112
5 months ago
Download
Sure Magazine Korea: February Issue #142 - A New Generation of Influence Behold the cover of Sure Magazine Korea’s February issue, #142, starring the captivating Song Seung-il, a young and influential icon for a generation on the rise! Through the brilliant lens of Stealer Studio, this issue transcends mere fashion and style. It’s a celebration of the individuals shaping the cultural landscape for Korean youth. This month, we introduce you to the fresh faces and impactful voices defining the very essence of the modern Korean code. Song Seung-il, a visionary in his own right, embodies the spirit of innovation and creativity. Stealer Studio’s work is nothing short of breathtaking. These aren’t just photographs; they’re portraits of a new era, capturing the vibrant energy and unparalleled beauty of youth. Each image is a testament to Stealer Studio’s ability to translate raw talent into captivating art, a prism reflecting the dynamism of tomorrow. Get ready to be inspired! Cover Hero: @thdtmddlf February issue: @suremagazine Directing, Photo: @stealer_studio Hair: @yongwoonkim__ Make-up: @m__sxsx01 Fashion: @sunhn.j & @yyeimnoa Special Issue with: @surekorea #SureMagazine #SongSeungIl #Stealer #SureKorea #newcover #아티스트프로필 #인물화보 #화보촬영 #남자프로필 #portrait #photography taken in Seoul Gangnam 강남페스티벌 by @surekorea
42
2 years ago
Download
ALANA MAMAEVA’S RUNWAY DEBUT IN SEOUL: SURE MAGAZINE ISSUE 151 HIGHLIGHTS A DEFINING MOMENT In its landmark 151st issue, Sure Magazine spotlights Alana Mamaeva — model and influential voice in fashion — as she makes her striking runway debut at Seoul Fashion Week. Her appearance quickly became one of the most talked-about moments of the season, capturing the attention of critics and audiences alike. Speaking to Sure in an exclusive interview following the show, Alana described the experience as both exhilarating and transformative. Initial nerves gave way to confidence, thanks to the unwavering support of the designers and production team. For Alana, fashion has always been a personal language of expression, and stepping onto the runway offered a new perspective on the craft she admires. What stood out most was Korea’s fashion landscape — daring, thoughtful, and immaculately executed. She praised the precision and creativity of local designers, noting their meticulous attention to detail and fearless vision. The experience, she shared, has ignited her passion for future projects and deepened her connection to the global fashion dialogue. Cover Girl: Alana Mamaeva @alana_mamaeva #151 Issue: Sure Magazine @suremagazine Photographer: Sungwoo Choi @xnives__ Make-up | Hair: Kan Galina @kan.galina Brand: RE RHEE: @rerhee_official Designer: Lee June-Bok: @rerhee_rhee Designer: Hyun-Jung: @rerhee_joo With: @rerhee_you Fashion Director: Hye Young @suremagazine Editor: @surekorea #NewIssue #151 #SureMagazine #CoverGirl #AlanaMamaeva #Photographer #SungwooChoi #XNIVES #KoreanDesigner #RERHEE #ss26 #SureKorea #Styling #DigitalEdition #SpecialIssue #November2025 #Coverstory #Alana x #ReRhee #models #trending by @surekorea
63
a year ago
Download
THE EQUESTRIAN ERA: A NEW TAKE ON CLASSIC STYLE What does equestrian style look like beyond the saddle? For Autumn 2026, think less country uniform, more considered city dressing. Start with a beautifully tailored blazer in a muted check, then build around rich chocolate leather, soft suede and crisp ivory trousers. Knee-high riding boots bring structure, while a black roll-neck and understated gold jewellery keep the look refined rather than overly polished. The palette is key: tobacco brown, deep espresso, charcoal, cream and heritage checks. Choose pieces for their cut and texture, allowing one statement item, perhaps a belted leather jacket or a pair of sculptural boots, to do the talking. And remember, the appeal of this trend lies in restraint. You do not need to dress head to toe in equestrian references. A suede bag, a sharp blazer or a pair of tall boots is enough to capture the mood. The result? A wardrobe that feels quietly confident, effortlessly composed and made to last well beyond a single season. About: #Style Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #Ootd #SureMagazine #Fashionworld #SureKorea THE EQUESTRIAN ERA: A NEW TAKE ON CLASSIC STYLE What does equestrian style look like beyond the saddle? For Autumn 2026, think less country uniform, more considered city dressing. Start with a beautifully tailored blazer in a muted check, then build around rich chocolate leather, soft suede and crisp ivory trousers. Knee-high riding boots bring structure, while a black roll-neck and understated gold jewellery keep the look refined rather than overly polished. The palette is key: tobacco brown, deep espresso, charcoal, cream and heritage checks. Choose pieces for their cut and texture, allowing one statement item, perhaps a belted leather jacket or a pair of sculptural boots, to do the talking. And remember, the appeal of this trend lies in restraint. You do not need to dress head to toe in equestrian references. A suede bag, a sharp blazer or a pair of tall boots is enough to capture the mood. The result? A wardrobe that feels quietly confident, effortlessly composed and made to last well beyond a single season. About: #Style Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #Ootd #SureMagazine #Fashionworld #SureKorea taken in 서울 - Seoul by @surekorea
1
a day ago
Download
THE SARTORIAL RHYTHM OF SEOUL: INSIDE THE NUYH NEWYORK SHOWCASE In the relentless rhythm of Seoul, art and style intimately intertwine within the avant-garde enclave of Itaewon. It was here that Sure Magazine entered the ephemeral world of NUYH NEWYORK, the South Korean label currently redefining contemporary masculine elegance. Hosting an exclusive pop-up store, the brand unveiled a masterful dual presentation: the Autumn/Winter 2026 collection alongside a definitive preview of Spring/Summer 2027. Under the visionary guidance of designer Ki Hyun-ho, the garments present a profound study in urban tailoring. Yet, what elevated this showcase into a genuine cultural happening was its dialogue with fine art. The space was transformed by a striking, immersive installation by the exceptionally talented artist Eunchae Jang, challenging the viewer to perceive fashion as wearable sculpture. For the city’s discerning men, the event offers a rare, highly coveted opportunity to acquire exclusive, original sketch suits directly from the designer. This is sartorial storytelling at its most intimate. Should you find yourself in Seoul this autumn, this is an encounter that demands your presence. Dates: 9 to 12 October 2026 Address: MUSINSA SPACE HANNAM, 27 Hannam-daero 27-gil, Yongsan-gu, Seoul. Brand: NUYH NEW YORK @nuyh.newyork With Sculpture Artist: Eunchae Jang @jang.e.chae At: Musinsa Space Hannam @musinsa_spacedesign Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #NuyhNewYork #PopUpEvent #Seoul #SureMagazine #KFashion taken in 이태원 - itaewon, Yongsan-gu, Seoul, Republic of Korea by @surekorea
8
4 days ago
Download
THE SARTORIAL RHYTHM OF SEOUL: INSIDE THE NUYH NEWYORK SHOWCASE In the relentless rhythm of Seoul, art and style intimately intertwine within the avant-garde enclave of Itaewon. It was here that Sure Magazine entered the ephemeral world of NUYH NEWYORK, the South Korean label currently redefining contemporary masculine elegance. Hosting an exclusive pop-up store, the brand unveiled a masterful dual presentation: the Autumn/Winter 2026 collection alongside a definitive preview of Spring/Summer 2027. Under the visionary guidance of designer Ki Hyun-ho, the garments present a profound study in urban tailoring. Yet, what elevated this showcase into a genuine cultural happening was its dialogue with fine art. The space was transformed by a striking, immersive installation by the exceptionally talented artist Eunchae Jang, challenging the viewer to perceive fashion as wearable sculpture. For the city’s discerning men, the event offers a rare, highly coveted opportunity to acquire exclusive, original sketch suits directly from the designer. This is sartorial storytelling at its most intimate. Should you find yourself in Seoul this autumn, this is an encounter that demands your presence. Dates: 9 to 12 October 2026 Address: MUSINSA SPACE HANNAM, 27 Hannam-daero 27-gil, Yongsan-gu, Seoul. Brand: NUYH NEW YORK @nuyh.newyork With Sculpture Artist: Eunchae Jang @jang.e.chae At: Musinsa Space Hannam @musinsa_spacedesign Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #NuyhNewYork #PopUpEvent #Seoul #SureMagazine #KFashion THE SARTORIAL RHYTHM OF SEOUL: INSIDE THE NUYH NEWYORK SHOWCASE In the relentless rhythm of Seoul, art and style intimately intertwine within the avant-garde enclave of Itaewon. It was here that Sure Magazine entered the ephemeral world of NUYH NEWYORK, the South Korean label currently redefining contemporary masculine elegance. Hosting an exclusive pop-up store, the brand unveiled a masterful dual presentation: the Autumn/Winter 2026 collection alongside a definitive preview of Spring/Summer 2027. Under the visionary guidance of designer Ki Hyun-ho, the garments present a profound study in urban tailoring. Yet, what elevated this showcase into a genuine cultural happening was its dialogue with fine art. The space was transformed by a striking, immersive installation by the exceptionally talented artist Eunchae Jang, challenging the viewer to perceive fashion as wearable sculpture. For the city’s discerning men, the event offers a rare, highly coveted opportunity to acquire exclusive, original sketch suits directly from the designer. This is sartorial storytelling at its most intimate. Should you find yourself in Seoul this autumn, this is an encounter that demands your presence. Dates: 9 to 12 October 2026 Address: MUSINSA SPACE HANNAM, 27 Hannam-daero 27-gil, Yongsan-gu, Seoul. Brand: NUYH NEW YORK @nuyh.newyork With Sculpture Artist: Eunchae Jang @jang.e.chae At: Musinsa Space Hannam @musinsa_spacedesign Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #NuyhNewYork #PopUpEvent #Seoul #SureMagazine #KFashion taken in 서울 - Seoul by @surekorea
4
4 days ago
Download
SEOUL’S JET-SET CROWD CELEBRATES RIMOWA’S NEW PALETTE German luxury luggage maker Rimowa took over Seoul’s creative hub on Wednesday, 7 October 2026, hosting an exclusive launch event at Layer Studio 41 in the Seongsu district. The evening celebrated the unveiling of the Rimowa Essential collection in two new seasonal colourways: Umber, a warm earth tone, and Ultramarine, an electric deep blue. The high-profile guest list seamlessly bridged continental star power and effortless style. Posing against the brand’s minimalist backdrops were South Korean actor Ahn Hyo-seop, SEVENTEEN’s leader S.Coups, actress Shin Ye-eun, and Thai pop sensation PP Krit. With the new monochrome polycarbonate cases on full display, the evening perfectly captured the intersection of German engineering and global jet-set culture. Celeb: Ahn Hyo-Seop, S.Coups, Shin Ye-Eun, PP Krit @imhyoseop @sound_of_coups @__shinyeeun @pp.kritt Brand: Rimowa @rimowa Editor of article: Sure Korea @surekorea Camera Xiaomi 15T Pro @xiaomi.korea ISSUE: October 2026 Sure Magazine @suremagazine #AhnHyoSeop #SCoups #ShinYeEun #PpKritt #SureMagazine taken in 가로수길 Garosu-gil, Gangnam Seoul Korea by @surekorea
100
6 days ago
Download
KWAK HYUN JOO REWORKS THE RULES OF TAILORING At the Gangnam Festival, Kwak Hyun Joo presented her Spring/Summer 2027 collection, Mirroring, on Dosan-daero in Seoul. The collection draws on the image of the magic mirror from Snow White, bringing it into the context of artificial intelligence and the screens that increasingly shape contemporary life. The clothes are built around altered proportions and irregular construction. Oversized blazers, shifted shoulders, asymmetric shirts and wide trousers replace the neat lines of conventional tailoring. Pinstripes appear alongside floral prints and graphic patterns, while chiffon and chenille soften heavier suiting. Patchwork, draping and ruffles add further variation to the silhouettes. The palette remains restrained: khaki, navy, slate grey and burgundy, with brighter prints providing contrast. FIFTY FIFTY members Chanelle Moon and Athena made their runway debuts for the house. Keena, Hana and Yewon attended from the front row, bringing an added focus to the show. DJ ASTER performed live on the street, setting the pace of the presentation. Mirroring stays close to what Kwak Hyun Joo does best: taking recognisable tailoring and giving it a new proportion, a different rhythm and a distinctly Seoul perspective. Brand: Kwak Hyun Joo @kwakhyunjoo_collection Designer: Kwak Hyun Joo @kwak1120 Celeb: Fifty Fifty @we_fiftyfifty About: Gangnam Festival 2026 @heygangnam_festival Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #KwakHyunJooCollection #SS27 #SureMagazine #KwakHyunJoo #FiftyFifty taken in 가로수길 Garosu-gil, Gangnam Seoul Korea by @surekorea
1
3 days ago
Download
KWAK HYUN JOO REWORKS THE RULES OF TAILORING At the Gangnam Festival, Kwak Hyun Joo presented her Spring/Summer 2027 collection, Mirroring, on Dosan-daero in Seoul. The collection draws on the image of the magic mirror from Snow White, bringing it into the context of artificial intelligence and the screens that increasingly shape contemporary life. The clothes are built around altered proportions and irregular construction. Oversized blazers, shifted shoulders, asymmetric shirts and wide trousers replace the neat lines of conventional tailoring. Pinstripes appear alongside floral prints and graphic patterns, while chiffon and chenille soften heavier suiting. Patchwork, draping and ruffles add further variation to the silhouettes. The palette remains restrained: khaki, navy, slate grey and burgundy, with brighter prints providing contrast. FIFTY FIFTY members Chanelle Moon and Athena made their runway debuts for the house. Keena, Hana and Yewon attended from the front row, bringing an added focus to the show. DJ ASTER performed live on the street, setting the pace of the presentation. Mirroring stays close to what Kwak Hyun Joo does best: taking recognisable tailoring and giving it a new proportion, a different rhythm and a distinctly Seoul perspective. Brand: Kwak Hyun Joo @kwakhyunjoo_collection Designer: Kwak Hyun Joo @kwak1120 Celeb: Fifty Fifty @we_fiftyfifty About: Gangnam Festival 2026 @heygangnam_festival Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #KwakHyunJooCollection #SS27 #SureMagazine #KwakHyunJoo #FiftyFifty taken in Dosan Park by @surekorea
2
6 days ago
Download
KWAK HYUN JOO REWORKS THE RULES OF TAILORING At the Gangnam Festival, Kwak Hyun Joo presented her Spring/Summer 2027 collection, Mirroring, on Dosan-daero in Seoul. The collection draws on the image of the magic mirror from Snow White, bringing it into the context of artificial intelligence and the screens that increasingly shape contemporary life. The clothes are built around altered proportions and irregular construction. Oversized blazers, shifted shoulders, asymmetric shirts and wide trousers replace the neat lines of conventional tailoring. Pinstripes appear alongside floral prints and graphic patterns, while chiffon and chenille soften heavier suiting. Patchwork, draping and ruffles add further variation to the silhouettes. The palette remains restrained: khaki, navy, slate grey and burgundy, with brighter prints providing contrast. FIFTY FIFTY members Chanelle Moon and Athena made their runway debuts for the house. Keena, Hana and Yewon attended from the front row, bringing an added focus to the show. DJ ASTER performed live on the street, setting the pace of the presentation. Mirroring stays close to what Kwak Hyun Joo does best: taking recognisable tailoring and giving it a new proportion, a different rhythm and a distinctly Seoul perspective. Celeb: Fifty Fifty @we_fiftyfifty Brand: Kwak Hyun Joo @kwakhyunjoo_collection Designer: Kwak Hyun Joo @kwak1120 About: Gangnam Festival 2026 @heygangnam_festival Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #KwakHyunJooCollection #SS27 #SureMagazine #KwakHyunJoo #SureKorea taken in Dosan Park by @surekorea
3
6 days ago
Download
ASPARAGUS 2027 S/S: BETWEEN BOUNDARIES, WITHIN TENSION Lee Myung-jae’s show on Dosan-daero at the Gangnam Festival proved that genuine avant-garde is born at the intersection of vulnerability and strength, bypassing predictable gender-neutral clichés. Rejecting standard streetwear silhouettes, the designer constructed a rigid architectural conflict directly on the Seoul asphalt. Heavy, masculine armour clashes with exposure, whilst radical asymmetry and fractured tailoring hold the garments in a state of permanent kinetic tension. The urban friction of Gangnam and the melancholic pace of EPEX members Baekseung and Mu, who walked the runway, only heightened this conceptual unease. The definitive marker of the collection is the “second skin” effect. Distressed, open-knit knitwear and sheer mesh are deployed not for shock value, but to meticulously ration nudity—simultaneously shielding the body and leaving it exposed. It is a mature, uncompromising statement on the liminal state of the modern metropolitan identity. Brand: Asparagus @asparagus_collection Celeb: EPEX @epex.official About: Gangnam Festival 2026 @heygangnam_festival Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #EPEX #Asparagus #GangnamFestival #SureMagazine #KCulture taken in Dosan Park by @surekorea
6
6 days ago
Download
ASPARAGUS 2027 S/S: BETWEEN BOUNDARIES, WITHIN TENSION Lee Myung-jae’s show on Dosan-daero at the Gangnam Festival proved that genuine avant-garde is born at the intersection of vulnerability and strength, bypassing predictable gender-neutral clichés. Rejecting standard streetwear silhouettes, the designer constructed a rigid architectural conflict directly on the Seoul asphalt. Heavy, masculine armour clashes with exposure, whilst radical asymmetry and fractured tailoring hold the garments in a state of permanent kinetic tension. The urban friction of Gangnam and the melancholic pace of EPEX members Baekseung and Mu, who walked the runway, only heightened this conceptual unease. The definitive marker of the collection is the “second skin” effect. Distressed, open-knit knitwear and sheer mesh are deployed not for shock value, but to meticulously ration nudity—simultaneously shielding the body and leaving it exposed. It is a mature, uncompromising statement on the liminal state of the modern metropolitan identity. Celeb: EPEX @epex.official Brand: Asparagus @asparagus_collection About: Gangnam Festival 2026 @heygangnam_festival Editor of article: Sure Korea @surekorea ISSUE: October 2026 Sure Magazine @suremagazine #EPEX #Asparagus #GangnamFestival #SureMagazine #KCulture by @surekorea
8
6 days ago
Download
×

Download all media on this page

Photos Videos
back to up