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SWELL Productions | Forward Thinking

@swelldidit

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Transversal Moroccan Production House.
Driving creative and cultural development in the Kingdom. 🇲🇦
Sister @swellsolution
Est. 2010

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Tune in as we finally share some of our favorite projects that we’ve kept under wraps.
And stick around; we are revealing glimpses of what we’re working on now.
The best is yet to come. 🌍
#swelldidit by @swelldidit

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2 years ago

Throwback to the brief period of my life where I accidentally became a full-time artisan in fine leather goods… aka “luggage tag production line, @theroofgardens x @swelldidit edition.”
What started as “just a small detail” turned into me spiritually apprenticing under centuries of craftsmanship, losing track of time, and emerging as a slightly unhinged master of stitching, embossing, and extremely unnecessary perfectionism.

Thanks to my brother @hamzatihouna getting the best leather in Fez and keeping up with me. by @swelldidit

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5 months ago

In the Palmeraie, inside an Art Deco residence once frequented by Yves Saint Laurent, Bill Willis, and their circle, we curated a precise experience within it; bespoke menu, signature cocktails, and live performances integrated into the rhythm of the evening. by @swelldidit

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5 months ago

For Three Moons in Marrakech, in celebration of the reopening of @theroofgardens London, we orchestrated a sequence of private experiences designed to reveal the city through its layered codes: architecture, contemporary and ancestral art, fashion, music, culinary craft, and landscape.
From discreet arrivals and seamless logistics, to intimate dinners, exclusive artist’s atelier visits, and privately opened spaces across the city, each experience was built to deepen perception rather than simply entertain.
These are only a few frames we are able to share, in respect of the privacy of the celebrated guests who joined us.

Morocco, as it unfolds here, resists the idea of being a place at all; it reads more like a language of beauty spoken through architecture, music, cuisine, gatherings, and the enduring spirit of celebration that runs through its culture. by @swelldidit

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5 months ago

@jadedldn ♟️ by @swelldidit

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5 months ago

SOLARIS for @jadedldn

Photographer: @beejamest
Creative : @ginimisselbrook @delairrrr
Hair, make up&nails : @_chingisabella
Styling : @waleria7p
Jewelry: @vicapediaa @la_manso
Beaded accessories: @ellie.josephxx

Special thanks to : @nwuh and @aichasommer by @swelldidit

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5 months ago

Location study : Tafilalt or Tafilet.
Historically Sijilmasa, is a region and the largest oasis in Morocco. The word “Tafilalt” is an Amazigh word and it means “Jug”, which is specifically a jar made of clay and used to conserve water.

A location chosen for what it holds, not just how it looks. by @swelldidit

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5 months ago

“LET IT RIP” 👩🏻‍🍳
Catering crew for @dior cruise show in Marrakech.
Courtesy of @professor_ohlsson taken in Palais El badi by @swelldidit

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9 months ago

CRUISE AROUND THE WORLD 🐪
@professor_ohlsson for @vmagazine x @dior

Styling : @gro.curtis.studio
Make up : @sabrinabmakeup
Models : @alyssahpaccoud @alishanesvat @nana_skovgaard by @swelldidit

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9 months ago

Saint Laurent Men’s SS23 Collection - BTS from Marrakech to Agafay.
Campaign and billboard brought to life by @swelldidit and the stellar crew, through wind, heat, and unshakable drive.
The desert doesn’t wait ; neither did we. by @swelldidit

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a year ago

@swelldidit for @ysl

Campaign imagery and billboard for Saint Laurent Men’s Spring/Summer 2023 collection.

Photography: @ilyesgriyeb
Hair : @duffy_duffy
Make up : @kanakoyoshidamakeup

#anthonyvaccarello #ysl by @swelldidit

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a year ago

YSL teased, Swell unleashed. ✨Unlocking the iconic Palais Bahia for YSL Spring/Summer 2023 menswear collection teaser; honoring Yves Saint Laurent’s deep connection to Marrakech, a city that inspired much of his work. The use of Moroccan architectural elements emphasized this connection and set the tone for the collection’s presentation in the desert…
Swipe to see the hands, the minds, and the laughter behind its making.

#YSL #BTS #anthonyvaccarello #bahiapalace by @swelldidit

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a year ago