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Sydopia

@sydopia

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✿ building brand systems & digital environments
✹ based in berlin, working worldwide
✦ Work with me in q3 ↓
✎ [email protected]
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Been a while since I did one of these! Here’s my July recap: 💻 Getting deep into Webflow for a floral consultant with @shoppetheory ✍️ Quick brand & website for debut novelist @abigalewriting 🏫 Fundraising microsite for a private school 🎨 UI component library build out for @ourfamilywizard 👀 Redesigning Sydopia’s website (!!!) - - - 💌 Like what you see? We’re booking brand, web and digital design projects for August! DM or submit your project info at the link in bio! by @sydopia
7
2 months ago
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Please join us THIS SATURDAY, January 31st for ICE OUT! A fundraising event organized by Berlin-based Americans raising money for communities impacted by ICE occupation in Minneapolis. Live performances! Midwest bake sale! Mexican food! Call Your Senator booth! Tarot readings! Raffle prizes! Stickers! Posters! Drinks! Pigs Against Pigs karaoke! Don’t know what that means? Come find out. We’re still assessing volunteer needs, but help spreading the word, bake sale or batch cocktail contributions, and support of any kind are deeply appreciated 🖤 If you’re keen to help out, send me a DM! Doors open at 19:00 · Performances from 20:00 · Karaoke from 22:00 Organized by longtime Minneapolis resident @jenny__barr. Poster by @andrewbeckman, with some extra love from yours truly. taken in Berlin, Germany by @sydopia
2
8 months ago
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Sharing past work for @houselarsbuiltshop 🎨 After redesigning their blog ~2 years ago with the @shoppetheory team, we turned our attention to the store. The goal was to create a joyful, intuitive eCommerce experience that felt like a natural extension of their refreshed brand and blog. At the same time, we needed to account for a growing set of DIY templates and product offerings. Just like the blog, the shop features bold color, quirky type, fun image cutouts, and thoughtful layouts that bring their products, partnerships, and personality to life. Working on both of these sites has been an absolute delight ✨ #webdesign #websiteinspiration #berlindesigner #creativewebdesign #designbywomen #womenindesign #customwebsite #editorialwebdesign #intentionaldesign #digitaldesign #shopifydesigner #ecommercedesign #branddesign #userexperience #sydopia by @sydopia
5
a year ago
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Some web work for @joinjules! 🍹 Julianna McIntosh is a content creator, author, and your go-to cocktail BFF—on a mission to help you create the happiest of hours at home. With the launch of her book, she needed a website that could evolve alongside her and reflect her vibrant, seasonal, and slightly spritzy brand. We designed a new WordPress site from the ground up, thoughtfully structuring each page to support her recipes, hosting tips, and travel guides. Bright colors, retro-inspired details, and playful touches bring the Join Jules vibe to life—fresh, fun, and full of personality. Website created with @shoppetheory & @schmohee Brand by @junelettersstudio Development by @madetothrive ✨ Check out the site at joinjules.com or visit sydopia.com for the full case study. #webdesign #websiteinspiration #berlindesigner #creativewebdesign #designbywomen #womenindesign #customwebsite #editorialwebdesign #intentionaldesign #digitaldesign #wordpressdesigner #cocktailblog #branddesign #userexperience #sydopia by @sydopia
4
a year ago
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🌹 Been so excited to share this one (and can't believe I haven’t yet)! As part of the @shoppetheory team, I worked alongside @schmohee to bring the @heartandsoilflowers website to life. Kelsey’s floral work is both elegant and expressive, and we wanted the site to reflect that same level of artistry and intention. We set out to create a site that felt thoughtful and artfully composed, drawing inspiration from Victorian gardens, seasonal shifts, and the elegance of Kelsey’s floral work. The final site is full of layered textures, unexpected color combinations, stunning photography, and subtle animation, all designed to evoke the feeling of walking barefoot through the garden. The result is a digital space as unique and intentional as Kelsey’s arrangements. It reflects the care, creativity, and visual storytelling she brings to every part of her work. #webdesign #websiteinspiration #floraldesign #womenindesign #creativewebdesign #customwebsite #intentionaldesign #editorialwebdesign #artdirection #berlindesign #berlindesigner #designberlin #digitaldesigner #studiojournal #showitsite #sydopia by @sydopia
4
a year ago
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When a project leaves you energized and your client says this 🥹 “Working with Sydney was an outstanding experience from start to finish. She brought our brand to life with incredible creativity, clarity, and timely execution, translating our ideas into a cohesive identity and beautiful visuals across packaging, web, and print. Her process was smooth, thoughtful, and elevated our ingredient launch far beyond our expectations.” Grateful for the kind words and trust from the @sironixrenewables team. Definitely an A+ client 💚 #brandidentity #branding #packaging #branddesign #graphicdesign #logo #logodesign #designbywomen #freelancedesigner #clientlove #testimonial #creativecollaboration #studioshare #type01 #certanmagazine #minimaldesign #thebrandidentity #branddesigner by @sydopia
2
a year ago
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As you may already know, what I love most about branding projects is seeing all the visual components come together at the end in the brand book. For Furasoft™, their visual guidelines bring together a set of distinctive marks along with soft gradients, vibrant pops of color, and expressive type. The system balances the fluidity of water with the rigor of scientific research, creating a look that’s clean, confident, and built to scale. #brandbook #brandguidelines #branding #brandidentity #visualidentity #designsystems #sustainablebeauty #graphicdesign #designbywomen #minimaldesign #colorpalette #identity #logo #berlindesigner #berlindesign #freelancedesigner by @sydopia
6
a year ago
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🫧 NEW WORK 🫧 I partnered with @sironixrenewables on the launch of their newest ingredient, Furasoft™—a plant-derived surfactant developed for the next generation of personal care products. It’s scientifically advanced, sustainably sourced, and thoughtfully engineered. Sironix brought me on to create the visual identity ahead of the New York Society of Cosmetic Chemists tradeshow. The goal was to design a brand that felt fresh, forward-thinking, and approachable. Clean and high-performing, yet grounded in sustainability. We looked to erosion, coastal textures, and the quiet force of water for inspiration. The identity blends timeworn organic forms with bold color and a visual language rooted in scientific clarity. Fun fact: I designed the original Sironix logo back in university, so this was a full-circle moment. Always a joy to work with teams pushing sustainable innovation forward. - - - The year is flying by. I’m now booking brand and interactive projects for August and beyond. Reach out to hello@sydopia.com to start the conversation. #brandidentity #branding #packaging #typography #illustration #designbywomen #branddesign #graphicdesign #logo #logodesign #minimaldesign #brand #design #minimallogo #branddesigner #thebrandidentity #packagingdesign #identity #logodesigner #type01 #certanmagazine by @sydopia
3
a year ago
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🌟 Portfolio Update 🌟 After an exciting 2024 full of new and exciting projects, I’m finally catching up on updating my portfolio! I’ve got 13 new projects updated, with 5 in depth case studies, and a few that are coming soon. Go check it out here 👇 sydopia.com #webdesign #digitaldesign #portolioupdate #freelancedesigner #branding #branddesign by @sydopia
3
2 years ago
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Annnnnd just like that...2024 has come to a close. One of my favorite parts about an end of year reflection is taking a look back at some of the work I did throughout the past year. Enjoy this little flashback, some of it you may recognize and some are a little preview of work I haven’t revealed yet. Here’s to a job well done and starting 2025 on a fresh page ✨ #highlightreel2024 #webdesign #graphicdesign #designinspiration #visualdesign #freelancelife by @sydopia
1
2 years ago
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After a rebrand in 2022, I worked closely with the @OurFamilyWizard marketing team to bring the refreshed identity to life across various touchpoints. As part of this process, I helped redefine colors, typography, photography, UI elements, and various other design assets that brought the brand to life. By spring 2024, we realized we needed a way to organize and document all the new assets. This 85-page guide isn’t just a set of rules—it’s a resource for the entire company and external collaborators. It’s designed to maintain consistency, spark creativity, and empower the team to innovate while staying true to the brand’s identity. The OurFamilyWizard Brand Book was a true labor of love, and I’m so proud of how it all came together! It’s available as both a PDF and a fully clickable Figma prototype—making it incredibly easy to navigate and use every day. ✨ Creating this wasn’t just a step forward—it was an essential part of scaling the brand thoughtfully. Swipe through to see a sneak peek of the pages! Curious to see more? Drop a comment or DM—I’d love to share! #BrandGuidelines #BrandIdentity #VisualDesign #GraphicDesign #DesignSystem #CreativeDirection #Figma #BehindTheScenes #DesignInspiration by @sydopia
5
2 years ago
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There’s something about a Brand Guide that just feels…satisfying. To visually see all the components of a brand come together, a culmination of the love and care that went into building it in the first place. Call me poetic, a romantic, but a Brand Book is essentially a love letter. It’s no small feat. Carving out a space of intentionality, ensuring what has been created can be duplicated over and over and over and over again. Ensuring integrity and cohesion, keeping everyone on the same page—figuratively and literally. Enjoy a select few pages from the Jacob’s Cove brand book! Looking to level up your brand and build some intentionality around it? Get in touch, I would love to learn about you and your business. 👋 hello@sydopia.com #design #graphic #inspiration #digital #designspiration #designinspiration #designfeed #dribbble #graphicdesign #behance #creative #graphicdesigncentral #typography #graphicdesign #brandguidelines #brandbook by @sydopia
6
2 years ago
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