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SYLVAIN

@sylvainlabs

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A strategy and creative company solving hard, high-stakes problems. You know. Making work that works. NYC / LA / RVA / AMS
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In our (admittedly biased) hearts, SYLVAIN has always been the best place to work. But now it’s official: We’re one of the Ad Age Best Places to Work! We ranked 6th among U.S. companies with up to 150 employees. Together, we’ve created a work culture that’s as fun as it is rigorous. As honest as it is kind. As trusting as it is supportive. After 15 years (!) in business, there’s perhaps no better validation. Thanks to WorkForce Research and @adage for the acknowledgement. Check out the full announcement at the link in our bio. by @sylvainlabs
11
2 years ago
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Pick your sport. Odds are you’re probably being taken advantage of. From high ticket prices and mysterious fees to extended commercial breaks and misleading seat maps. Same goes for your favorite musician. Your favorite video game. Your favorite animated universe. It costs a lot to be a fan today. Literally and emotionally. But fandom isn’t a bottomless well. Pushed far enough, the love will leave. Strategy Director Edouard N’diaye (@endiaye) calls this “The Mirage of Unconditional Brand Love,” and he has new thoughts for @lbbonline on what fandom-based brands should do before it’s too late. 🔗 in bio 🎨 by Matthew Smith (@mttymtt) by @sylvainlabs
1
4 days ago
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You’re used to us sharing work for clients. But today, we’re sharing work we did for ourselves. Yep, we have a new website. It takes a lot of time, honesty, thoughtfulness, organization, and so much more to do this. In the beginning, we thought: How could we possibly represent the team’s vast interests and expertise and thinking well enough? How could we capture the scope and impact of our work? Somehow, we think we pulled it off. Mostly due to a core team that was committed to reflecting SYLVAIN well. We hope you’ll poke around. We hope you’ll tell us your thoughts. In all its glory → sylvain.co (🔗 also in bio) Thanks to Les Jacobs (@tilito), Matthew Smith (@mttymtt), Cyra Cupid (@cyracupid), Dylan Viola, Joey Camire, Michael Kaye, Renée Rauchut, Chris Konya, Meg Forsyth (@forsythmeg), Daniel Edmundson (@_______________daniel), Aaron Powers, Brian Okarski, Dan Abary (@dan.abary), Marques Oden (@marqoden), Jess Vander (@jvands), Jonathan Meyer, Tiffany Sia, Nora Mestrich (@nmestrich), Olivia Konys (@ok_final.jpg), Renwick McAslan (@renwmcas), Chloe Sutter, Natalie Berry, Jillian Rosen, Kayla Hunsel, Matt Schwartz, Alan Ho, Mike Swartz, Mike Burns (@upstatement) by @sylvainlabs
11
18 days ago
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Say hello to Matthew Smith (@mttymtt), Design Director. Prior to SYLVAIN, Matthew was at High Tide, working across a wide range of clients—from early stage startups to legacy brands. Matthew has a serious eye for type and founded the independent type practice Morning Type. The addition of Matthew represents the continued growth of our creative practice, and we’re ready to do great work together. From CDO Michael Kaye (@michaeliankaye): “Having always had a passion for craft, ideas, and design excellence, we’re excited to have Matthew join to take our creative practice to the next level. His care and attention will push our work even further.” Read more about Matthew on @lbbonline. 📎 in bio. by @sylvainlabs
19
4 months ago
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This week, we’re proud to announce a couple of senior additions to our creative practice. Starting today with Renwick McAslan (@renwmcas) who joins as Creative Director of Copywriting. His roster of prior experience includes LeBron James’ SpringHill Company, Ogilvy, Anomaly, Translation, and Fig. Outside of brand work, Ren is an Emmy-nominated writer, taking an original one-woman show to The Edinburgh Fringe this summer. We couldn’t be more excited to welcome Ren. Perhaps no one says it better than CDO Michael Kaye (@michaeliankaye) himself: “As the definition of design work continues to expand, we’re establishing a well-rounded, full-service creative practice. With Ren joining the team, we’re building momentum to craft the big ideas and powerful language that reflect our current work and what’s to come.” Read more about Ren on @lbbonline. 📎 in bio. by @sylvainlabs
6
4 months ago
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How different, really, are brand marketers and city planners? Both operate in an environment of inevitable conflict, balancing stakeholders and audiences with misaligned needs. Both have to find the best ways to “share the road.” Lead Strategist (and “fledgling cyclist”) @andreatv__ shares her thoughts on navigating competing interests in the latest Progress Report newsletter. 🔗 Link in bio 🎨 @niii.cola by @sylvainlabs
1
4 months ago
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How do you build an identity that celebrates how far an organization has come, while making room for where it’s headed? For @girlsclubny, we created a foundational system designed to grow with them. The system is anchored in grassroots inspiration, pulling from activism posters and the rigid print techniques of protest movements past. It’s a visual language made to be picked up, remixed, and carried forward by the girls it’s for. We designed it as a toolkit that the LESGC team can make their own. Bold typography. A palette that captures the many sides of girlhood. And a star—pulled from the symbol—that expands, radiates, and holds imagery across the system. See how it all works together → Full case study at the link in bio. SYLVAIN: @forsythmeg @coatney @yoyooyoon @marqoden @_______________daniel @chairkloi @julielubbers @sparklyshan @michaeliankaye Motion: @_ell1e11___ LESGC: Kelly Adams @jld.suerte Jennifer Sugg Erikka James @nycbacon by @sylvainlabs
0
5 months ago
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@girlsclubny is ushering in a new era of girlhood: one where systems are reimagined to work for all women and girls. That’s the energy behind our rebrand of The Lower Eastside Girls Club: “coming together, powering up.” 🌟 Our comprehensive identity system started with a new symbol that pairs six interlocking circles with a star at the center, ignited by the collective energy of girls showing up for each other. Swipe to see the symbol in action → Full case study at the link in our bio. SYLVAIN: @forsythmeg @coatney @yoyooyoon @marqoden @_______________daniel @chairkloi @julielubbers @sparklyshan @michaeliankaye Motion: @_ell1e11___ LESGC: Kelly Adams @jld.suerte Jennifer Sugg Erikka James @nycbacon by @sylvainlabs
6
5 months ago
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The list of true NYC institutions isn’t a long one, but @girlsclubny has more than earned its place on it. This year marks three decades of showing up for girlhood and the Lower East Side community, of creating the space and resources for girls to imagine ambitious futures. Tonight, we celebrate the Club’s contributions at its annual fundraising gala. This 30th anniversary also marks the unveiling of the LESGC’s first-ever brand identity—which SYLVAIN had the honor of creating. It’s been a privilege to bring this organization’s history and vision to life. A full case study of our work is coming soon. But for now, congrats to our friends and partners at LESGC! You can always explore ways of getting involved or giving back to the LESGC at the link in our bio. SYLVAIN: @forsythmeg @coatney @marqoden @yoyooyoon @_______________daniel @chairkloi @julielubbers @sparklyshan @michaeliankaye LESGC: Kelly Adams Jenny Dembrow Jennifer Sugg Erikka James Woozae Kim by @sylvainlabs
4
5 months ago
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Working with our sister agency @Upstatement, we imagined, integrated, and socialized a new design system throughout all of Etsy’s digital products. Now, Etsy can be more confidently Etsy in everything they put out into the world. Have you spotted it in the wild? 🔎 See the system in all its glory → Full case study (and @brandnewbyucllc coverage) at the link in our bio. SYLVAIN: @michaeliankaye @esther__li @coatney @yoyooyoon @dan.abary @marqoden @ash._.casper @_______________daniel @cara.lohman @rows.wav @nataliekilic @therealemilymorris ETSY: Brad Minor @hpaek @lyannedubon Seth Daggett @tom_with_a_k Missy Reinikainen @adrianastrol UPSTATEMENT (@upstatement): Britt Dalton Kim Miller @mswartz OTHER PARTNERS: @nevernot_co Corey Lewis @mikikeli @antfood.music @abcdinamo @mckltype by @sylvainlabs
0
6 months ago
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We empowered the @etsy team with an entirely new, comprehensive design system, all anchored in the square. The system also consists of a glyph set, graphic and photo silhouettes, an extended color palette supporting the iconic orange, and motion behaviors. Each piece echoes the texture and character of Etsy’s diverse seller community. Swipe to see just how multifaceted a square can be → Full case study (and @brandnewbyucllc coverage) at the link in our bio. SYLVAIN: @michaeliankaye @esther__li @coatney @yoyooyoon @dan.abary @marqoden @ash._.casper @_______________daniel @cara.lohman @rows.wav @nataliekilic @therealemilymorris ETSY: Brad Minor @hpaek @lyannedubon Seth Daggett @tom_with_a_k Missy Reinikainen @adrianastrol UPSTATEMENT (@upstatement): Britt Dalton Kim Miller @mswartz OTHER PARTNERS: @nevernot_co Corey Lewis @mikikeli @antfood.music @abcdinamo @mckltype by @sylvainlabs
1
6 months ago
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In an e-commerce space increasingly devoid of any humanity at all, @etsy continues to celebrate being human. We’re proud to have partnered with them to reintroduce the brand as a catalyst for creativity, discovery, and connection—not just a place to buy and sell. Everything we made is anchored in the most elemental of shapes: the square. The square serves as a functional container, but also a reflection of Etsy as the starting point for special—that go-to spot for discovering unique pieces from around the world, along with the humans behind them. It’s as if the logo were a button you could press to be right there with the maker. Check it out for yourself → Full case study (and @brandnewbyucllc coverage) at the link in our bio. SYLVAIN: @michaeliankaye @esther__li @coatney @yoyooyoon @dan.abary @marqoden @ash._.casper @_______________daniel @cara.lohman @rows.wav @nataliekilic @therealemilymorris ETSY: Brad Minor @hpaek @lyannedubon Seth Daggett @tom_with_a_k Missy Reinikainen @adrianastrol UPSTATEMENT (@upstatement): Britt Dalton Kim Miller @mswartz OTHER PARTNERS: Corey Lewis @mikikeli @antfood.music @abcdinamo @mckltype by @sylvainlabs
8
6 months ago
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