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Chad Burris

@_chadburris

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Why the future of Broadway fandom relies less on marketing controlling the narrative and more on equipping fans to spread it.

Read more from @_chadburris for the @broadwaynews:
“In 2004, I watched the “Wicked” Tony Awards performance on television, and it changed my life. I didn’t know much about the show, but after watching that, I used money I had saved from babysitting to buy the cast album. Growing up in a small Arkansas town with no proximity to Broadway, that television appearance made me beg my mom to drive four hours to see the tour. Back then, finding a show took initiative. Today, the show meets a kid right where they already live: on their feed. Traditionally, every campaign followed a structure comparable to what you see play out onstage: beginning, middle and end. But almost nobody experiences content from a show in that order anymore. The algorithm pushes out what’s relevant today, regardless of what the linear campaign is doing. A clip from tech or a curtain call may be the first thing an audience member sees before they even know the show’s premise. Studies show that over 40 percent of fans report buying live-event tickets after first discovering content on social feeds. While sales are, of course, always top of mind, we are trying to create content compelling enough to spark intent. Broadway marketers have to stop fighting for control of this traditional timeline and, instead, continue developing different entry points that generate real excitement. That 15-second clip has one job: Make someone curious enough to start digging until they end up in a seat. By the time a show officially launches, the audience may already be three conversations ahead of the campaign.”

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In honor of it being ✨Virgo season✨ and me turning ✨34✨ a week from today…. 🫪 (obsessed with that emoji rn and will use it for any reason) Here is a photo dump of my year 33 that didn’t make the grid and other times in life where I also slayed. 😇🤪

But seriously, I cannot believe I am well into my 30s.. 🫪 Time somehow goes by incredibly fast, and still some days can still feel so long. 🕰️🫯🍃🍂

Every year, I get better at not wishing away time and realizing that the real luxury in life is being able to enjoy the present. 🥰🤠🤌

Wishing more days of enjoying the present for this next year. 🎂🥳🎊😇
And bringing back emoji spam because ✨we need it!✨

Had to include a pic of many shared parties with my Virgo twin sister 👯‍♀️💫🍔🍟

Slayin on the Brooklyn bridge 🌁🌅

Slayin with a bob ✂️💁‍♀️🧍‍♀️
(Instantly hear “a bitch with a bob”)

Slaying as a pool shark 🎱🦈🤠🚨

Showing my sisters how bad I slay the day I was born 🍼👶😇

Finally decided at 33 to slay with my natural 🤎

It’s giving chic artsy slaying mama 🎨🖼️🕶️

A whimsical slay 🪷🌻🌞🎀

Another nyc slay bc everything nyc is slay 🌉🏙️

Slaying with the rbf per usual 😒💁‍♀️

The eyes were slaying… don’t lie…. 👀🦋🩵

A sophisticated slay 🤍🍃✨

A Christmas slay 🎄🎅(I loved a hair accessory)

An evening walk slay 👟🌅

Not only slaying in rollerblades but the music in that cd player was definitely slaying… 🛼🎶

It’s giving How The West Was Fun slay.. 🤠🐴🏔️

(Only 90s babies understand that Olsen reference)

Always slaying with my bestie… 👸🤴🫶🏻🤡

and of course I had to include a thirst trap slay while I still can……. 🤠🤪

(Cue the relatives and small town folk gossiping)

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#TBT to recording demos for our musical GODSPLAINING. We can’t wait to share more of this project with you soon! 🎼🎭

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I wanted 2 go 1 more time b4 it closes so I waited 2 hours 4 rush tickets 4 my cousin & I & there were no more so I purchased full price & the show sold out. CATS: The Jellicle Ball will go down in history & it has opened the door 4 what’s 2 come. As a Musical Composer I want 2 give performers of color the opportunity 2 shine. I want costume, sound, & lighting designers 2 have their work flourish through my shows. The theater is ever evolving & it may close on Broadway but it will live in the hearts & dreams of many that it will inspire.
Thank You #CATSTheJellicleBall #CATSJellicleBall
#Broadway @catsjellicleball
@andre_deshields
@itsadamhonore
@qween_jean
@johnlegend
@wond3rwoman1
@lenawaithe
@codyrenard
@sydneyharcourt
@luxurylaw
@zhailon
@pac_nyc
@thekennethard
@annjamesintimacy
@claytoncraddock
@primo_ballerino
@omari_wiles
@dashaunwesley @_chadburris @brooklynchophouse

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six months off instagram, and we’re back for a quick postie! First half of 2026 was busy… writing, recording, opera openings, play openings, dessert menus, New England weddings, more writing.

oh, and the fake friends book is here and she’s gorgeous … you can preorder it now! Use the code NUP2026 for 25% off on the Northwestern U Press website ! 📖

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I invited some of my favorite people to read and listen to a new play by the amazing @sashapasternakattack and a wonderful time was had! I love the NYC creative community so much. ❤️

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A Mother's Day throwback to 2020 with a Mean Girls tribute to all the cool moms! Featuring Chad Burris with cameos from: Kerry Butler, Gaelen Gilliland Miller, Catherine Brunell, and Jennifer Simard

(cameos at 1:53)

🎥: Mean Girls Musical
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#jennifersimard #kerrybutler #gaelengillilandmiller #catherinebrunell #chadburris #broadway #meangirlsmusical #coolmom #mothersday

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There are simply no words to express how insanely proud I am to know @heyjoshdaniel or to express what an incredible performance he gave last night in his SOLD OUT solo cabaret debut at @thegreenroom42. I have no notes. The world is a brighter place with him in it and it was the most joyous evening to reunite with old friends and celebrate his brilliance. I didn't realize how much my cup needed to be filled, so thank you and congrats on a brilliant debut. I still have no clue what a bayou is, but not knowing is okay. I love you friend. 💙🙏🏼😍

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some moments surrounding the journey of creating the concept album for @dustbowlmusical.
From the album listening party - to recording the songs at the gorgeous studio belonging to @rossbaummusic - and meeting @veryseanmcgee - enjoy these moments. And go stream @dustbowlmusical because it’s very good.
📸 @epiquecaptures

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Stills from our NYC Album Release Party.🤎📻🎙️

The Dust Bowl Radio Hour (Original Concept Album) — now streaming on all platforms.

Book and Lyrics - @veryseanmcgee
Music - @kaseydillonmusic
Orchestration - @mackennatolfa_
Mixing - @absolutely.matt
Studio - @rossbaummusic
PA - @madmick__
Singers - @kennedycaughell @jjniemann @lucyrhoades @brookeshapiro3 @_cjtam @jeremygabram @rileydeanthompson @brianna_barnes_ @oweningeverything @trefraziersings @gagemrtnz_02 @chrisrozanski @davidsocolar @dreamweaver90210

For those who are lost… and those still listenin’. Thank you.
Photos: @epiquecaptures

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@dustbowlmusical concept album out now on all streaming platforms! Pinching myself that I get to work on a new musical with my besties and that I now have a song streaming! Thank you to @veryseanmcgee @kaseydillonmusic @mackennatolfa_ @rossbaummusic and everyone who worked on making this album come together! Excited for what’s next!

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Happy 15 Years @bookofmormon!!! This book changed my life and this was the best job I've ever had in 24 years of performing professionally. I was the original Dance Captain / Swing on the 1st National Latter Day Tour for 2.5 years. I covered 7 ensemble men plus I understudied Elder McKinley and Joseph Smith. I put roughly 45 new cast members into the show and was in rehearsal constantly for all but 2 months of that time, and I loved every second of it. I even took over as an ASM for a few weeks and called the show a number of times. #WorldDomination 😂 My hubby came out and worked on the show for a year and we had our fur babies with us. It was the best. We had the greatest management team and the best cast and crew and it was truly the most special experience of my life. I'm humbled to have been a small part of this production that has changed so many lives. MAHANEIBU! 📖🎭🪙🍽️🌄

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