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Abby Price

@abbyeprice

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Founder of @abbode
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Last week in NYC, Glossy and Modern Retail, in partnership with Global Payments, brought together fashion and beauty industry leaders for a dinner and an in-depth conversation about the challenges they’re facing today. Retraining customers to stop waiting for a sale was a hot topic, with many attendees saying their brands are prioritizing full-price sales for Q4 and beyond. Look for the story on Glossy — and thank you to all the leaders who joined us!
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A milestone I’m incredibly proud of, and one that was harder than I expected. I recently had the opportunity to speak at Harvard Business School about building a consumer brand. And while I was so grateful to be in that room, I walked away feeling like I hadn’t quite told my story the way I wanted to. For years, I’ve been building @esque.by through bespoke tailoring. Countless hours in fitting rooms, listening to women, understanding their bodies, and creating one-of-one garments that are truly personal. Now, we’re taking everything we’ve learned along the way and translating it into ready-to-wear. But somewhere between explaining where we’re going and what comes next, I realized I hadn’t spent enough time talking about where we started, and everything it took to get here. It’s funny how, as founders, we can become so focused on the next milestone that we sometimes forget to acknowledge the years of work behind us. And perhaps that was my biggest takeaway from Harvard. I’m still learning how to tell my own story. How to give the journey as much space as the destination. And maybe that’s part of growing as a founder, too. Thank you, @harvardhbs, for having me, and for reminding me that growth doesn’t always feel comfortable. 🤍 styling: @laurenmatina #HarvardBusinessSchool #FemaleFounders #Entrepreneurship #FashionEntrepreneur #BrandBuilding
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Rooni in our maple chestnut dog shirt 🍂🤎 perfect for the fall and made from 100% cotton ☁️ #dogs #dogshirts #dogoutfit #dogclothing #dogfashion
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From a college class project to sharing what we’ve learned building SOSHE at HBS. Pretty surreal moment. Grateful for the journey, the people we’ve built with, and all the lessons along the way ❤️
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Had the honor of speaking at @harvardhbs on building @bellavvenice. So inspired by all the other amazing founders and creators. ❤️
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Last night celebrating Brunch Nolita. 🥐✨ Thanks to all of our people for coming out! NYC, we’ll see you Sunday! 🫶
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The bride has opinions. So we asked a room full of them. 💍 Wedding hot takes, questionable compromises & a few things nobody’s willing to budge on. @fluentmag x @vita.curata during Bridal Fashion Week, hosted by @patbo.
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P is for pink 💞💓💅
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Inspiration around every corner ♥️ A few dreamy details and sneak peeks from our founder Abby’s stay at Hôtel Florida Paris.
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I recorded this last week. It’s not the first time we’ve worked together. But this time, something was really weighing on me. Now, I know why. They say you shouldn’t meet your heroes. As I see it, maybe you should. To the next chapter of @abbode cheers to 153 Prince!!!!! A pleasure, and even more of an honor @abbyeprice
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@abbode spends their days creating for other people, so we thought it was time to create a day just for the team We took them out of NYC for a hike at Sugar Loaf Hill, followed by apple picking, cider, and donuts at the orchard No meetings. No rushing from one thing to the next. Just a day outside with the people you work with every day, with a little more time to get to know each other beyond the day to day ✨ want to spend the day in the countryside with your team? DM us for more details! #caravan #concretetocountryside #nycdaytrip
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@abbyeprice is the New York-based founder of Abbode, the cult personalization brand known for making the everyday feel entirely one-of-a-kind. Her point of view is playful, personal, and a little irreverent, with an appreciation for the details that make a moment feel memorable. That sensibility feels especially fitting for bridal, where the best pieces are often the ones made just for you. From custom keepsakes and bridal favorites to the little luxuries that make her happy, say hello to the Top Ten of A.P.🤍
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