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Mid-pack Spec Miata racer and co-founder @heatwavevisual
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First time at the VC Hill Climb did not disappoint. @acesanders just got delivery of his ZR1 X and we had to make something sick for @heatwavevisual . I definitely want to return next year and see what else we can make.
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Move over SpaceX, there’s a new rocket mfg. in town 🚀

The 55th running of the Virginia City Hill Climb proved to be a divine first event for our off the showroom floor 2027 ZR1X where we explored what this all-American, 1,250HP AWD beast was all about. Located just south of Reno, Nevada the 5.2 miles, and 1,200’ ascent in elevation proved to be the perfect location to lean into the car that was just past its initial 500 mile break-in limit with zero prior seat time. 

The Corvette sung its twin turbo tune, and rode daily driver comfortable all weekend long, with the AC blasting I might add. It sailed across the finish at 3:06:49, fast enough to take the top spot for the weekend and just 2.7 seconds off the fastest time ever officially recorded. Most impressive is it does it with a factory backed 5 year, 75,000 mile warranty 🤯
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An unholy amount of power.
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THE @heatwavevisual ALMOST LABOR DAY SALE IS LIVE NOW UNTIL MIDNIGHT PST! 😎👾

Go grab some shades and merch for 25% off and support those that support us!! 

🛒: HEATWAVEVISUAL.COM

Time to get back to packing for the beach and we hope to see y’all rocking some #heatwavevisual shades at @suck_bang_blow  for @retro_meet next Friday Night! 

#LUECreative #HeatWave #LaborDay RetroMeetX
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Back for an important installment of Founders Friday, and something I take very seriously. 

Headwear.

As someone who has spent more hours of their life wearing a hat than not, I hold hats in very high regard. My obsession knows no bounds and I have a giant ever growing hat collection that has served as a continual source of inspiration over the years.

Designing hats is one of my favorite things to do here, and they have become an important cornerstone for the brand to help us really complete releases. 

So, after absolutely no one asked for it, here it is:

The TOP 19 HATS OF ALL TIME (by me)

In no particular order.

Except for #1.
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