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adam mar

@adam.mar

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54 South Erie Ave, Montauk, NY 11954
Surf Shop: 631-483-5115

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This issue of #AMSurf by @adam.mar is special⚡️here’s what he had to say about it below.
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It took a while, but 2 years after the release of our first issue, AM SURF No 2 is now live.

Over the coming weeks we will share moments from some of our favorite stories.

Opening Words:

Growing up, surf culture was driven by things you had to wait for. The new issue of Surfer. The latest Transworld. A worn copy of The Surfer’s Journal left on the counter of your local shop. A VHS or DVD passed between friends until it barely worked.

Surf movies didn’t just entertain — they shifted energy. They shaped how we dressed, how we talked, where we traveled, who we looked up to. Surfing wasn’t something you did. It was something you lived.

For me, films like Young Guns, Step Into Liquid, The Endless Summer, Castles in the Sky, Modern Collective, Shelter, and September Sessions lit that fire. They made the world feel bigger and somehow more possible.

Somewhere along the way things changed. The internet sped everything up. The anticipation softened. Magazines faded. Shop teams thinned out. Surfing became more accessible — but maybe a little less sacred.

Last spring we released AM SURF Issue No.1 as a nod to that era. A printed reminder that culture is built slowly, thoughtfully, by real people doing real things.

This year, we continue that intention.

AM SURF Issue No.2 goes deeper.

It draws from surf culture, yes — shapers, surfers, photographers — but also from the natural world. Biologists. Ecologists. Wildlife photographers. And a wider circle of artists whose work, in one way or another, intersects with the ocean and the idea of living deliberately.

It’s less about nostalgia and more about continuity.
Less about looking back and more about protecting what still matters.

Hope you enjoy!

Truly special thanks to:

@michaeldunphy
@pfchang
@ditch_witch_mtk
@jack_colemang
@bobbersandsinkers
@ryanburchsurfboards
@caitysimmers
@supaclem_still
@alex_epicure
@thomaslodin
@parkersprout
@gio.studio.california
@thesurfcontinuum
@chris_christenson73
@mikeydetemple
@rudysmusic
@suttlake
@metsametsametsa
@peterspacekart
@heidizumbrun
@l

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Caity on the cover & featured images and story in “The Return of Surfing’s Soul” || a conversation with Ryan Burch discussing the evolution of the ‘Reggae Shark’ in AM SURF Vol2
Thank you @adam.mar for including me🙏🏽

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Big Ol Fish review in the works.

@michaelmillersdca 9’6 Drifter

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I recently had the pleasure of making a batch of Knicks championship-inspired boards for @adam.mar. Shoutout to Adam for the concept.

Each board was hand-shaped in Montauk, laminated in Sag Harbor, and finished in Queens at @kingsglassing.

I’m so stoked on how these came out, but even more excited to be making surfboards in the places I call home. Making surfboards ain’t easy, but there’s nothing quite like seeing it all come together.

I believe there are still a few left on Adam’s website, so go have a look, and don’t forget to support your local surf shop. ❤️‍🔥

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When @olibenz got booked at Charlie Fox Lounge @calissahamptons I told him I have a bunch of Latin house I haven’t played yet I’d like to test out. Oli always gives the green light. And the dance floor approved… ofc I forgot to record it so played this at home last night off the history. Transitions never hit the same playing at home vs reading a live dance floor but but I got in a groove about half way through. Filled a folder and will definitely throw down another Latin house set in the future. Hope you enjoy 🤙🏽 we should be back Oct 17 so mark your calendars. #mediumwaveradio

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Mission to surf Ditch Plains in Montauk complete! It’s been a long time goal after reading Barbarian Days by William Finnegan. The author paints a truly dreamlike picture of Montauk and makes the breaks from Ditch to Lighthouse sound like a place worth dedicating a lifetime of surfing to. He tells the story of how @peterspacekart leaves a longboard for him under a porch, along with a guide to the peaks around his house in Ditch Plains. Surfing over rock on the East Coast is incredibly interesting after decades spent chasing sand bars. Hopefully the surf will be pumping the next time I head north and the other spots on my list will start working.

#surfing #montauk #ditchplains #barbariandays

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From board swaps to his magazine and surf film contest, @adam.mar brings people together around creativity that keeps surf culture evolving.

Our collaboration combines two of my favorites from his Montauk surf shop: his navy cord trucker and NY Whale Tail graphic.

A lot of story for one hat. Made exclusively for The Nami Box, available in The East Coast Box.

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“Right Place, Right Time”
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Ditch Plains on a summer morning. Was just taking photos of the light playing with the water and then @adam.mar happened to make his way into one of the shots 🌊🤙🏽
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#montauk #morningsurf #summer #surfphotographer #rightplacerighttime

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camera roll

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Sashiko Denim repair for @adam.mar ✨🌊

A true pleasure to mend these for a third time, and to observe how far my technique has come in two years.

Adam practically lives in these @outerknown Sea jeans & keeping them going makes my heart feel warm and fuzzy.

Thank you for stoking out the community & carrying a presence that makes your impact more than just a surf shop.

🙏🏽🌱

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In a world that’s been tricked into believing that fast is good, slow is stupid and you should never be doing nothing, take your time doing your own thing.

All of life is heading towards a cliff. I see no reason to run & I see every possible reason have some fun before our time here is done. That may also be the best & most blessed way the wars on this world will be won.

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