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Aliyah Brianne Ware

@aliyahware_

3.4K

followers

1978

following

Feels like Facetime 💞 Host:🎙️ @awaresocialco
mom life • marketing • good food • great yaps
Columbus, OH @busyincolumbus
💌 [email protected]

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OHIO, We Sea You. ✨

Meet a few of our favorite local influencers bringing a little Jo Malone London magic to the Buckeye State, one spray at a time. 🤍

Consider this your first look at the season ahead. Our Holiday Preview starts here. 🎁

Stay tuned for more.

#JoMaloneLondonTeam #thescentofcolumbus #columbusinfluencer #EastonTownCenter #tartantales

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TikTok is dead for some businesses and the reason goes way beyond views.

After TikTok’s ownership uncertainty, brands saw organic views drop, ad spend become more necessary, and profitability get harder to maintain. With GMV Max taking credit for organic sales, even viral content can get complicated to measure.

So where are brands and creators going? Back to Meta.

In this clip from The Aware Social Podcast, Marylia and I talk about why businesses are rethinking TikTok Shop, shifting their marketing budgets, and putting more energy into Instagram and Facebook.

When the platform changes, your business strategy has to change with it.

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Take a deep breath and imagine this: There are no Sunday scaries and no one is mad at you. You’re not afraid of “falling behind”. Your body isn’t aching with constant tension and trauma. You have deep connections. Real conversations. Genuine friendships. Restful sleep. You don’t doom scroll making empty comparisons to lives you only see through a screen of curated highlight reels. You do things you love because they make you happy without feeling the pressure to monetize them.
THAT is the goal but at some point I think we lost the plot.

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What a show! 💜

#bwaycbus #ohiotheatre #capacolumbus

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If I could give my 22-year-old self one piece of advice, it would be: be a little more selfish but not in a bad way. 😂

I got married and had kids relatively young and while my kids have absolutely been one of my biggest motivators, I sometimes wish I had waited.

I wish I had spent more of my twenties chasing my career, taking bigger risks, traveling, saying yes to opportunities and figuring out who I was before I became responsible for tiny humans. Not because I regret my kids. I don’t. Not for a second, but I do think there’s value in having a season where you can be selfish with your time and your ambition.

My timeline just looked different and as my friend @mrs_salexp always says “two truths can exist at the same time.”

I became a wife, a mom and a Marketing Director. Eventually, I realized the career path I was on wasn’t giving me the life I wanted. So I quit and built something of my own. Having kids was part of what pushed me to do it. I wanted more ownership over my time and a career that could fit into my life.

So here’s some big sister advice: you don’t have to follow my timeline.

If you’re in your twenties and you have the freedom to chase your career, take the risk, travel or figure yourself out, do it.

And if your timeline looks similar to mine, that’s okay too.

There isn’t one right order for marriage, kids, career or success.

In this clip from the first episode of The Aware Social Podcast, Marylia and I talk about motherhood, career, entrepreneurship and the choices that shape the lives we’re actually building.

Watch and listen through the links in my bio.

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Is course creation the new MLM? 👀

The internet has created this very interesting cycle where someone figures out how to make money online, turns that process into a course, then sells the course to people who want to learn how to make money online.

THEN those people are told they should create a course teaching their audience how to make money online.

At some point, you have to ask are we actually building businesses, or are we just teaching people how to sell the idea of building a business?

There is absolutely nothing wrong with creating a course when you have real expertise, experience and something genuinely valuable to teach but the “quit your 9-5, create a course, make passive income and live your dream life” pipeline deserves a little more scrutiny.

In the first episode of The Aware Social Podcast, Marylia and I get into this, the realities of entrepreneurship, and why the online business world can make everything look a whole lot easier than it actually is.

Watch the full episode on YouTube or listen wherever you stream your podcasts. All links in bio

#mlm #coursecreator #digitalmarketing #freedombasedbusiness #entrepreneurship

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You cannot do everything WELL. Entrepreneurship will teach you that lesson FAST.

There’s a lot of romanticizing entrepreneurship online. Work five hours a week. Make six figures a month. Build a business while traveling the world. Have unlimited freedom.

While there are absolutely incredible perks to being your own boss, there are also tradeoffs nobody puts in the carousel.

Building a business takes time and focus. It takes making hard decisions about what you aren’t going to do, and almost always, it takes working a lot more than five hours a week.

In this clip from the first episode of The Aware Social Podcast, Marylia and I talk about the reality of entrepreneurship and motherhood, the pressure to do it all, and why you have to get really honest about what you’re actually willing to sacrifice to build the business you want AND be the mom you want to be.

Our goal isn’t to make entrepreneurship look easy, it’s to showcase what is actually real.

Watch the full episode on YouTube or listen on Spotify or Apple Podcasts. All linked in our bio.

#Momprenuer #Entrepreneurship #WorkLifeBalance #FemaleFounders

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Congratulations to @aliyahware_ on the launch of her podcast! Checkout @awaresocialco for new episodes. A look behind the scenes at the business of influencing and more 💜🧡

#columbusohio #columbuscreatives #smallbusinesslove #whoruntheworld

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Influencer vs. content creator: what’s actually the difference?

Can you be a content creator without being an influencer? Can you be an influencer without creating content? And why does one title sometimes feel more positive, credible, or professional than the other?

These are the kinds of questions we’re getting into on the very first episode of The Aware Social Podcast.

I sat down with Marylia Scott of @maryliascottcosmetics to talk about social media, personal branding, content creation, influence, and what these labels actually mean in the world of digital marketing.

Because the creator economy has changed a LOT. And the language we use to describe what we do matters.

🎙️ The Aware Social Podcast premieres tomorrow, September 28, on YouTube and everywhere you listen to podcasts.

Turn on your notifications so you don’t miss the first episode.
Link in bio

#ContentCreator #InfluencerMarketing #CreatorEconomy #SocialMediaMarketing #ContentCreation

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NEW LIFE FAMILY & FRIENDS NEXT WEEKEND

Whether you’ve been with us for years, haven’t been in a while, or have NEVER visited New Life before—we would LOVE to have you! 🥰

Come bring your family, friends, neighbors, coworkers, and loved ones and let’s worship, connect, laugh, fellowship, and make some memories together! ❤️

Come as you are.
Leave encouraged.
All are welcome here!

New Life Apostolic Church
2559 Mock Road
Columbus, Ohio 43219

Family & Friends Weekend — NEXT WEEKEND!

Don’t come alone… bring somebody with you! 👨‍👩‍👧‍👦💙
We can’t wait to see YOU at New Life! 🙌🏽

#NewLifeApostolicChurch #ChurchFamily BringAFriend

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I brought a little of my tourist energy to my hometown. 🏡

Listen, I’m pretty good at telling people what they should do when they visit my hometown, or anywhere for that matter…I AM a Travel Advisor and life enthusiast!

So when I got the opportunity to escort some friends around Delaware, Ohio, I JUMPED ALL IN 😂

Doing the things I recommend to visitors, trying things like it is the first time and seeing my everyday surroundings with fresh eyes was so fun! And y’all, we didn’t even get to go everywhere!

There is so much to do here, and it oozes with small town charm, which is why I love living here!

Here are some of my faves we visited, what spots do you love that I missed??? 👇🏼👇🏼👇🏼

@freshstartcafeandbakery
@strandtheatreoh
@goatlocalohio
@hambergerinndelaware
@rbworx
@grandpajoes
@bodurthaplants
@bowerbirdshop
@mainstreetdelawareinc
@oakandbrazen
@homestretchapparel
@thegreatergouda
@beanbag_books

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