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Tinder's first rebrand in ten years starts with a voice.

@porto_rocha built the new brand identity around a fictional dating columnist called T, then wrote everything as her. The flame is sharper, the wordmark is now all caps, and a bold serif does the talking.
Most brands get a tone of voice. This one got a person.

Project by: @porto_rocha
Client: @tinder
Typography: Society by @allcapstype & FT Regola Neue by @formula.type

#tinderrebrand #brandidentity #logodesign Tinder's first rebrand in ten years starts with a voice.  @portorocha built the new brand identity around a fictional dating columnist called T, then wrote everything as her. The flame is sharper, the wordmark is now all caps, and a bold serif does the talking. Most brands get a tone of voice. This one got a person.  Project by: @portorocha Client: @tinder Typography: Society by @klim_type_foundry & Regola by @lineto_com  #tinderrebrand #brandidentity #logodesign
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You look familiar, have we met? 💋

We’re excited to preview our new identity for @tinder in an exclusive interview with @itsnicethat.

After pioneering the swipe and revolutionizing dating over ten years ago, we refreshed Tinder’s visual and verbal identity, and we’d say it’s a perfect match.

Read the interview at the 🔗 in bio.
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♺ PLASTIK ♺ SPECIMEN LAUNCH

After several years in circulation, Plastik has been bent, moulded, compressed, recycled and thermally stabilised under carefully controlled conditions. The final batch is now approved!

Starting from 3pm on Saturday, July 4th you are very welcome to join us for good drinks, snacks or a coffee. All accompanied by freshly printed specimens and posters at Friesenstraße 18 in Kreuzberg. Looking forward to seeing you!

©2026 @allcapstype
Design @sascha.bente
Assistance @charlyderouault
Mastering @michele.ptn @juanfeng_
Print @europrint_medien

Thank you @ondrejbachor @ja_novak @pavla_necaskova and Sean Kuhnke for all the hard work plus thank you @distaff.studio for providing the space!
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