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Alyssa Kerbel

@alyssakerbel

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permission to be human
🎧 a monthly movement ritual for connection, energy, and joy.
↓ Next JOYRIDE: Friday, April 10

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THE WOMEN OF LUMINOUS ❤️

I've been going through photographs from last year's LUMINOUS, and I wanted to share some of the beautiful women who were in the room.

I look at these faces and think about the experiences that have brought us all here.

All the things we've overcome. The relationships, the heartbreak, the losses, the difficult decisions. The experiences from childhood that have shaped us, the patterns we've consciously chosen to change. The careers we've built, the families we've raised, the times we've had to start all over again.

And how much of that you would never know just by looking at a photograph.

But I also think about everything these women are doing NOW.

The ideas they're bringing to life. The businesses they're building. The healing they're doing. The ways they're challenging what has always been done, making an impact, exploring their creativity, and creating new possibilities for themselves and others.

I think about how much wisdom, creativity, ambition, humour, love and experience exists in a room full of women in midlife and beyond.

And how much we have to offer each other.

This is the kind of celebratory sisterhood I want to create more of. Women seeing each other fully, celebrating each other's lives and ambitions, sharing what we know, and opening each other up to new possibilities.

I want us to be surrounded by women who remind us how much life there is still to live, how much we can create, and how much more there is for available for us.

That's what LUMINOUS means to me.

On November 6, we're coming together again, and I cannot wait to see the women who will be in the room this year. ✨

THE FUTURE LOOKS LIKE US. ❤️

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A year ago, I stood in front of a room full of women and shared a vision I had for what midlife and beyond could look like.

I had been having so many conversations with women who were navigating similar things. Changes in our bodies, our relationships, our careers, our sense of purpose, sometimes our own identity. Women who were wise, strong, resourceful, who had already lived through so much, and who were asking themselves big questions about what comes next.

I kept thinking, where is the space for us to have these conversations? To learn from each other, to support each other, and to explore what we want from this next part of our lives?

Because we've been through a lot. And we have SO much more to come.

That was the vision behind Supernova, and it was the reason I brought everyone together for the first LUMINOUS last year.

On November 6, we're coming together again, and this year I want to take us much deeper.

I want us to move beyond talking about what's possible and actually begin to FEEL what's possible for ourselves. To recognize how much wisdom we already have because of the lives we've lived, to open ourselves up to new possibilities, new ways of being, and to remember that we get to decide where life goes from here. ✨

We're going to have some incredible conversations, and then we're going to celebrate. Because I believe this stage of life deserves to be celebrated in a BIG way.

I would love for you to be part of it.

LUMINOUS | Friday, November 6 | Toronto

Details and tickets at the link in my bio. ✨

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and if you’re scared, OF COURSE YOU ARE - you’ve never done this before. but, as someone on the other side of a lot of initially scary goals, trust me when i say, you’ll be so glad you did + it only gets better from here :)

#dothedamnthing #entrepreneur #dreamitdoit #keynotespeakers #womandj

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September, you flew by so fast, if I didn’t take the time to look back on this month, I almost missed it!

And boy was it a full month full of so many new beginnings, so much change, mixed in with:

Baseball championships, moving homes, nature , adventure, laughter and of course amazing concerts (Rufus, and Zach Bryan were the highlights) ✨🎶

No matter what is happening in your life:

Always find time for the people who matter. Help whenever you can. Be kind. Surround yourself with like minded people, and try your best to surrender and trust that the universe has your back.

Trust is key, especially amidst big change. Grateful to all the humans who have carried me through and reminded me to trust, when I may have forgotten.

Grateful for all these beautiful moments. So sad to see summer go, but grateful for what the journey holds for October. Taking it on with a grateful and open heart. What lies ahead I have no way of knowing. That can be exciting or scary. I choose exciting!

Wishing you all a healthy fun and abundant October ❤️

#septemberrecap #musiclover #gratitude #obachampions

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LUMINOUS is more than a night out. It’s a room full of women coming together to talk about where we are now - and where we want to go from here.

On November 6th, I’m bringing LUMINOUS back to Toronto for an evening of conversation, connection, beautiful food, drinks, music and dancing.

I created LUMINOUS because there is so much conversation about what changes as we get older. I’m much more interested in what becomes possible. ✨

We have wisdom and experience we’ve earned through living. We know ourselves differently. We’re asking bigger questions about how we want to live, what we want to create, who we want around us and what we want the next chapter of our lives to look like.

This year, we’ll begin with two intimate conversations. I’ll share more of my own journey - through loss, reinvention, ambition, motherhood, love, starting again, building businesses, turning 50 and learning to trust myself - and then invite some of the mentors and expanders in my own life to widen the conversation.

And then we’ll celebrate.

Because I want LUMINOUS to hold all of it: depth and joy, meaningful conversation and new connections, beauty, possibility and a really good time.

November 6th. Toronto.

Early Bird tickets are available now through October 6th.

Comment LUMINOUS and I’ll send you the link. ✨

THE FUTURE LOOKS LIKE US.

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I get asked a lot about what Supernova actually is.

And while I can tell you about the masterclasses, conversations, gatherings, practices and incredible women you’ll meet inside, I think the best way to understand Supernova is to experience it.

So next Friday, I’m opening the doors.

Join me for a virtual Supernova Open House on Friday, September 25 at 12pm ET.

I’ll share more about why I created Supernova, the women who are part of it, what happens inside, and the different ways you can participate. You’ll get a peek inside the space, and there will be lots of time for questions.

If you’ve been following along and wondering whether Supernova might be for you, I’d love to have you join us.

Comment or DM OPEN HOUSE below and I’ll send you the link. ✨

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There is nothing quite like live music with people you love to make you feel fully and completely ALIVE! ✨

Life is a wild journey…get out there and live it!

@rufusdusol 💕

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Here’s the thing that many of us don’t get. When you’re having fun, when you’re experiencing true joy, when you feel good, you raise your frequency.

And when you raise your frequency, your entire world is impacted in a positive way.

All of sudden opportunities, people, synchronicities start dropping in. You become magnetic because your energy is magnetic.

Fun is a practice.
Joy is a practice.
Raising your frequency is a practice.

Let’s practice together.

Come on the ride:
September 15th
6:45-8:45 pm
@918bathurst

Tickets in bio 🎧🎟️

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Quiet the mind.
Drop into the body.
Open your heart.
Release what needs to go.
Shift your energy.
Move like no one’s watching.
Reconnect with joy.
Remember who you really are.

Join the next ride:

📅 Tuesday September 15
⏰ 6:45 - 8:45 pm
📍 The Sanctuary @918bathurst

🎟️ @joinjoyride (link in bio) ⬆️

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Our first household trip to Costco happened right in the middle of camp drop-offs, dancing in the woods, and hosting Supernova Mornings.

August was warm evenings outside, quiet moments in nature, and the curious and beautiful feeling of watching this family settle in and come together under one roof.

There were notebooks filled with plans for everything coming in September (including site visits for a special event launching soon!), rooms full of women connecting deeply, and special moments with family.

Heading into September with a very full heart, and an alarming amount of toilet paper in the pantry (going from 2 to 6 is no joke! 😂).

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You can have 20+ years of experience and still feel like a complete beginner when you start a business.

I know this because I have lived it.

I have spent more than 20 years building brands and businesses, inside large companies, startups, as the co-founder of BRIKA, side-by-side building Houseplant with Seth Rogen and now with Supernova.

And every time I have built something new, I have had to learn again.

How to sell it. How to talk about it. How to hear no without making it mean something about me. How to keep going when things take longer than I thought they would. How to be visible even when I would rather hide behind the work.

One of the greatest advantages we have as women building businesses in midlife is that we know so much.

And one of the greatest challenges is being willing to admit how much we still have to learn.

You do not have to have it all figured out. But you do have to keep going.

Swipe through for the 10 things, and tell me: which one hits closest to home right now?

(If you are building something of your own and want to be in a room like this, DM me ENTREPRENEUR.)

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Four years ago, when I started what would later become Supernova, I still believed that being the mother I wanted to be and building the work I felt called to do were somehow at odds with each other.

I was chasing milestones, trying to prove I could move fast enough, be "successful" on a certain (made-up) timeline. And Nova often felt like the reason I couldn't.

I want to be honest about that. Because it wasn't some beautiful realisation in the moment. It was messy. It was me on calls while she watched TV. It was bringing her to things because I had no other option, not because I'd made some empowered decision to blend motherhood and work.

But somewhere along the way, I started to see it differently.

Nova wasn't pulling me away from my work. She was showing me what my work actually is. Every time I had to slow down for her, I was reminding me to live what I teach. That we are not just creating a business or careers, we're creating our lives. Every time I chose her over the milestone, I was practicing what I preach about releasing the inherited story of how success is supposed to look. (Let's ask ourselves, where did that timeline come from anyway?)

The woman who is building Supernova isn't separate from the mother. She can't be. And I think that's true for so many of us.

We carry these ideas about what's in the way. What would be easier if.

But what if that thing isn't the obstacle? What if it's the curriculum?

What if the very thing you keep trying to push past is asking you to find a different way forward?

I don't think we arrive at our deepest work by optimizing our way there. I think we arrive by letting the full truth of our lives in. All of it. And then we get creative.

We stop trying to make our lives fit some model of how the work is supposed to happen and start asking: Given the life I actually have, how do I want to do this? What becomes possible when I stop fighting the reality of my life and start creating from within it?

When we start to answer that question for ourseelves, we are creating a new way forward for all of us. ♥️

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