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Amy Parker | Designer

@amyparkerdesign

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🏴 EDD/Co-founder @woodscreative — UIUX Product & Branding Systems Design Lead
Board Leadership @space538 & @aigaboston
@mecaart
@amyparkerphoto
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Professional Studio hit the road north to L.L. Bean (@llbean) to meet some members of the Creative team! We learned about the different teams and what they do, how they work together and what goes into the many facets of running a cohesive brand. Thank you for having us! 📸: Aliyah Benros (@ab.afterhrs_)
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Thrilled to have AIGA Boston hosting their Annual Mentorship Program: Help Creatives Evolve in our studio spaces
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Sometimes you get to go back and visit home, and see some of the people who actually made it to home.
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Graphic Design majors at MECA&D take Professional Studio in their senior year. This one-semester course develops academic, technical, and employability skills in an experiential learning setting. By pairing students with a “Real World” client, such as Portland Hearts of Pine, Portland Museum of Art, or Mechanics Hall, students learn the professional standards and essential skills required to grow as creative professionals in their chosen careers. This semester, students are working with the Portland Ballet and recently had a kick-off strategy session with their client and MECA&D Instructor, Amy Parker, Co-founder of Woods Creative. Amy shared, “Brand work is inherently collaborative and based in creative strategy. It is not about making things pretty or decorative. It's design. The designers who do well in application after they graduate understand how business works through the lens of creativity, and I help show ‘the whys’ and not just ‘the whats’ with this Real World Client experience.” Students learn firsthand how research and client relationships begin, and what it’s actually like to work with a client. The course builds their portfolio and strengthens their career readiness, enabling them to thrive professionally. Interested in learning more about how our Graphic Design program translates to real-world professional experience? Follow the link in bio!
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And it begins! Our “Real World Client” first meeting is in the history books with Portland Ballet (@portlandballet)! Thank you for having us Melissa and Nell! Stay tuned with Professional Studio this semester! 📸 @natalieelizconn 🫶
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This summer, I’ve been doing a lot of horsin’ around. Including the beautiful Longwood Gardens outside of Philly, a little ME Ren Faire for Corie’s bday, and visiting the opening of Carl Sprinchorn: All the World is a Painting at @ogunquitmuseum 1-4: the girls at the Ren Faire 5-12: Longwood Gardens 13-14: wonderful dinner at my fav Portland restaurant @leewardmaine 15-18: OMAA opening including the first look at the Carl Sprinchorn catalogue I worked on!
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Steal your mentors. This is what Michael Bierut (@mbierut) encouraged me to do after watching his AIGA Design (@aigadesign) talk in 2015 called, “What I’ve Learned.”* I realized listening to him, I had already done it. I was hired by Aaron Belyea to work at his studio Alphabet Arm (@alphabetarm) and little did he know that I was secretly stealing him and his lead designer, Ryan Frease (@ryanfreasecreative). For the interview, I distinctly remember showing up sweaty after an intense bike ride from my design class because I had exactly 8 minutes to get there. The bike ride itself was 7 minutes at a good clip. Aaron laughed, “Can I get you water?” “Yes.” I replied, still out of breath. Maybe it was the fact that we both biked, or maybe it was that we connected over Tom Waits, but I made enough of an impression to get hired. This one job would forever change the way I saw how to be a professional designer, how to lead my own practice (@woodscreative) most importantly see a future version of myself in someone else. I too could be a leader in the field. Aaron and Ryan showed me kindness, humor and such respect not always granted with bosses, professors, or other various older adults in my life at the time. If you’ve been called “too young,” congratulations if this has happened to you too. It means you were in the arena. I later asked Aaron to talk about his practice for a community event about branding and visual systems [Pictured], and to share wisdom he gave to me working under him. “What a privilege,” I remember thinking, to be respected by a professional, to say “yes” to an aspiring design leader. I could only hope to be like Aaron someday; as talented in design, communication and most importantly, lead every conversation with default respect for others. So fast forward, the AIGA Boston (@aigaboston) V.0 Mentorship program (V.0 stands for “version zero”) is handed off to me to lead and build from what one of our great chapter Presidents Chiranit Prateepasen (@chiranit) began. The idea behind this to be paired with someone with the hope that mentorship, friendship and career advocacy has a shot. (Continued in comments)
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Designfest: 7 Days, 9 Events, loads of wonderful connection made in the spirit of ✨ Curiosity ✨ Big shout out to our collaborators, this would not have been possible without you: BOLD Magazine Shop @boldmagshop & Wary Meyers @warymeyers Black Math @blackmathtv & Maine College of Art and Design @mecaart Woods Creative @woodscreative & Amy Parker @amyparkerdesign p3 @p3creativeco Belleflower Brewing Company @belleflowerbeer & Abbie Cates @abbiecatescreative & Nicole Laplante @nalaplantdesign Coffee by Design @coffeebydesign & Rachel Gloria Adams @rachelgloriaia & Ryan Adams @ryanwritesonthings Portland Museum of Art @portlandmuseum
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Did you get a chance to read about the experience that is Nancy 3. Hoffman? If not, prepare to get lost in the best way via @umbrellacovermuseum exploration! 🌀🌂 The writer who brought us this story from Portland, ME, Megan Clancy, also just dropped a new single, and we think you’ll enjoy that little trip, too. 🎶 To hear Megan’s tunes and catch her at upcoming gigs, visit midgemusic.com or follow her on IG at @midgemusic. And for more musings on the absurd, find her sporadic essays on Substack at @meganclancy2
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We had a blast at Woods (@woodscreative) with the You’re so Surreal workshop event as part of AIGA Maine’s (@aigamaine) design fest week! Check out some of the creations and the Creatives who made them!
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How do the arts and sports foster community and belonging? We explored this question in the newest issue of & Magazine, highlighting the creative collaboration between Portland, Maine’s soccer club, Portland Hearts of Pine, and MECA&D alumni, students, faculty, and staff. A visual identity crafted by alum Hugh McCormick '15, brand work for Heart of Pine Foundation by students in Amy Parker’s Professional Studio course, tifos designed by Illustration and Graphic Design students, and a poster created by artist and staff member Yai Deng have shown us firsthand how creative practice and community spirit can intersect, amplify one another, and create new pathways for engagement across the city. ⚽️❤️🌲Read the full article at the link in the bio.
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I invented this idea and process for the Professional Studio Graphic Designers at MECA&D (@mecaart / @mecad.gd). Culturally-minded clients are brought into the classroom so senior graphic designers can get the education most gain only in the professional working world. We build resumes while building resumes. “Real-world clients” we call them. I’ve led projects with Mechanics Hall (@maine.mechanics), SPACE (@space538), Portland Museum of Art (@portlandmuseum) and soon to be announced, one I am very excited for this coming fall. Read about one experience working with Portland Hearts of Pine (@hearts_sc) in the latest “&” Magazine. You can pick up a copy at Bold (@boldmagshop) — the only magazine shop you need in life!
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