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@andifelsl

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It’s not often that a new watch simply takes my breath away with its boldness, its ambition, its comfort, and its beauty! But this watch does all of those things and more. I’ve been a long-time fan of @formexwatch — a small independent Swiss watch brand with a focus on innovation, design, and value. They deliver truly innovative cases and bracelets and push the envelope on interesting materials and constructions and very approachable prices. But what we have here truly changes the game. When I saw their CEO, Raphael Granito, at the Windup Watch Fair in San Francisco earlier this year, he told me he had something interesting to share, and then he pulled out a prototype sample of this watch, the simply named “Aria”. It totally blew me away. What is it? Well it’s certainly an integrated bracelet sport watch, what has truly become well-trodden territory in the watch world. But they took this watch places no one else has gone. Let’s start with the case and bracelet. It’s 40mm in diameter and 6.9mm thin (!!!), weighing only 78g, crafted fully in Grade 5 Titanium, and with a supple and organic bracelet that wraps the wrist beautifully. It even has short pull-push micro-adjusts (3mm each) on either side of the butterfly clasp. Then there is the dial, like no other watch I’ve ever seen. It’s a deep dish shape with an entirely matte naturalistic and flowing look like a wind-swept landscape. The deep grey color of the dial is offset by golden hands and indexes with unexpected orange lume plots. It seems like it shouldn’t work, but it does, so well! It feels warm and cozy and fully envelopes you in its embrace. Finally (as if you needed more), there’s the movement, developed in close collaboration with movement supplier @horageswiss (another innovative disrupter in the Swiss watchmaking world). It’s a COSC-certified chronometer with a tungsten micro-rotor, a silicon hairspring and escapement, and a 72-hour power reserve. It has wonderful industrial decoration that fits this watch perfectly. Now I’ll let my photos (and video) do the rest of the talking! . . . @topperjewelers @shespeakswatch #formex #formexwatch #formexwatches #formexaria #horageswiss
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It's RheinTime! We're back in Düsseldorf for the WatchTime Show. Friday 22nd Oct-Sunday 25th come and meet the team, touch and feel the products, talk watch. #Düsseldorf #WatchTimeShow #LuxuryWatches #Horageswiss #performancewatchmaking
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Back home again and greeting Monday with a bit of a blast from the recent past. As the pandemic hit in early 2020, I discovered both the planned @horageswiss Tourbillon 1 (which had its own interesting journey to market) as well as the existing Autark 10 Years limited edition, celebrating 10 years of their in-house developed K1 movement. This Autark was the first to arrive and was truly a revelation with its super strong, light and smooth hardened titanium case and integrated bracelet, and striking vertically-brushed anthracite dial. With the applied numerals and the different indications (big date, small seconds, colorful power reserve), it’s a classic Horage watch with its own idiosyncratic (and memorable) look unique to the brand. This watch fits my wrist like a glove. Once it’s on, I wonder why I ever take it off! . . . @andifelsl @floatlite @misael_051 @topperjewelers @shespeakswatch #horage #horageswiss #horageautark #horageautark10years #autark10years
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Horage’s Revolution 3 MicroReg is now available at our NYC showroom and next week at @wornandwound's @windupwatchfair. It's been 2 years of solving engineering challenges never before tackled by watchmaking but we are finally at the home stretch! Link in bio to book your appointment.
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Cloudy weather calls for a sunny watch 🌞 The Horage Lensman 2 uses a slide rule bezel to adapt the Sunny 16 rule into a watch. Basically, it's a photography guideline used to estimate the correct exposure without using a light meter. Think of it as the Navitimer for photographers. A niche complication, to be sure, but it comes from the fact that we have a lot of people who are passionate photographers on our team 📸
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Cosplaying as someone who knows how to swim with the Horage Molokini 200-meter diver. I'm more of a desk diver 🖥🤿 #horage #divewatch #bluewatch #bluewatchmonday #wristcheck
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Unboxing the details. 📦🌍 As promised, taking a closer look at the @horageswiss Lensman 2 K2 - GMT Globe right out of the box. While its styling on the wrist speaks for itself, experiencing the unboxing presentation adds a whole new layer of appreciation. From the deliberate packaging to the striking contrast of the Horizon Blue dial in natural light, every element reflects the brand’s commitment to independent Swiss watchmaking. The real magic, however, is on the reverse side the proprietary K2 micro-rotor caliber housed within a beautifully crafted Grade 5 titanium case. It’s a timepiece engineered for those who value both technical precision and effortless, everyday wearability. Now that it is officially in rotation, I’m looking forward to taking this piece along for the journey ahead. Thank you all for following along on this new partnership with Horage. #ATLifestyle #HorageSwiss #Lensman2Globe #PerformanceWatchMaking #WatchesOfInstagram
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A toast to new beginnings. An incredible afternoon hosting a private lunch gathering at Soho House with the brilliant team from Horage. It was an absolute pleasure bringing together a room of fellow enthusiasts to experience firsthand what makes this brand a true powerhouse in independent Swiss watchmaking. Getting to showcase their engineering marvels especially feeling the slim profile of the micro-rotor movements and seeing the flying tourbillons in person reminds me why independent horology is so captivating right now. This is marks a very special milestone for me. I am incredibly proud to announce that this was my first official event as a partner with Horage. Aligning with a brand that values raw innovation, transparency, and accessible luxury as much as they do is a true privilege. This is just the beginning of our journey together, and I cannot wait to share what we have in store next. Thank you to everyone who joined us for the great conversations, exceptional food, and shared passion for fine timepieces. #ATLifestyle #HorageSwiss #HorageExperience #PerformanceWatchMaking #WatchesOfInstagram
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This has no #impact on these two beauties. #Horage #Tourbillon #tourbillontuesday #watchesofinstagram @horageswiss @tzuyuwatch @andifelsl
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Die Top2 bei der Präsentation von @horageswiss @titoni.swiss und @vandaag_de beim @uhrenclub_westerwald
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It's like the Lensman World Timer was made for the US Open, since it has the same color scheme and keeps things super light with the aluminium-and-titanium combo! #usopen #wristshot #horage
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Are you in Geneva for the Watch Days? 👀 Dave is around, with a few Horage watches in his bag. Want to meet, talk watches and see them in person? Drop us a message and meet Dave in Geneva. Link in bio.
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