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100 Miles. 15,700 Vert. ✅

As a washed-up baseball player, running any real distance was never part of the plan. My job was to take things 90 feet at a time. Anything beyond that was punishment.

I first heard about ultramarathons years ago when my buddy @wesgmartin crushed the @crazymountainultra. I couldn’t wrap my head around running 100 miles through the mountains. It sounded lunatic and impossible.

Fast forward to this March in Joshua Tree. I was there to chase and film @peternelsonii and a group of ultrarunners on a 75-mile training run for @sisu_sauna. I was sick as could be and running on two hours of sleep, but I was pumped to see what the ultra world was all about.

The plan was to run a 5-mile section and grab some shots. The farthest I’d ever run was 15 miles, and I had no intention of going past that.

That changed fast. About halfway through, Pete dropped a not-so-subtle hint to keep pushing.

It turned into a 33-mile mission. My phone died, I ran out of water, threw up, and hitchhiked to the last aid station. It was my first time hitting “the wall,” and I was completely hooked. My first ultra. I even got to meet my now coach @buildpursuits and share some miles with him.

Since March, I’ve jumped in the deep end: two 30Ks, three 50Ks, a 50-miler, and now 100 miles.

What a journey. With every training block and every race, I find a new unlock, lessons that carry over into becoming a better human. It’s addicting. Relentless forward progress, no matter the pain, the situation, or whatever the conditions throw at me, and then breaking through.

That feeling has been with me my whole life.

We’re capable of so much more than we think and I can’t wait to keep building 📈

Now I just need to convince @crazymountainultra to let me come suffer in my backyard next year.

Thank you to my crew, my coach, and everyone who’s supported me along the way.

@buildpursuits
@peternelsonii
@andyctran
@dittm0re
@alfredo.hildebrandt
@justindaubenmire
@dialedfitness406

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Trench Work 🛢️

1 Samuel 17:45

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We worked with @andyctran on episodes 1 and 2 of Building BEAUNE, documenting the early ideas, branding, and formulation behind the sports broth drink @drinkbeaune he and his team have developed. We were excited to be following the process, and preorders are now live at drinkbeaune.com

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"The most challenging part was choreographing the athletes in a way that still create’s motion at 1,000 FPS. We had to figure out how to either move the camera or move the athlete." - DP @codylarosa

Beaune “Evolution Waits For No One”

Director: @andyctran
DP: @codylarosa
1st AC: @samstephenson__
G&E: @ohiocinemotion
DMX: @milanascarlato
Studio: @artisanstudioscle
Rentals: @liminalspacecle
Edit: @codylarosa and @dittm0re
VFX: @william_bachman
Slomo Camera: @pixboomtech
Production Co: @themuddygroup
@drinkbeaune

Tech Specs:
Camera: Pixboom Spark @ 1000fps in 4k
Lenses: DZO Arles, DZO X-Tract Probe, Laowa 12mm
Lights: (2) XT 52’s, (2) 1200x’s, Godox 1600 lite mat

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Somethings are never asked but always needed. If you haven’t heard it, be encouraged and don’t quit. What you do does not go unnoticed.

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What a privilege to ENDURE.

12 hours.
1.1-mile loop.
12% grade.
4,300+ ft of elevation gain.
Up. Down. Repeat.

The most challenging physical thing I’ve ever done, and one of the most rewarding.

What made it special wasn’t the distance. It was doing it in front of my boys, surrounded by a community enduring for something bigger than themselves.

They watched me struggle. They cheered. They ran some miles with me. And they watched me keep going.

I’m blessed to be able to do this, and I never want to take for granted the countless blessings we have — our health, our family, our friends, and simply the opportunity to be here.

Thank you to my family and friends who showed up, ran miles with me, kept me moving, and helped me through those 12 hours. I didn’t do this alone.

And to those who are no longer here — I miss you. I love you. I’ll keep enduring and doing my best to make you proud. Because I don’t quit. ❤️

Thank you, @peternelsonii , @amyperez1809 and the entire team, for creating something so special — bringing people together to endure, push themselves, and support those affected by cancer. This is what community is about.

First ultra. First 50K.

I gave it everything I had. 🐗🔥

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All three cancer patients who will be receiving funding from Hell on Hogsback were in attendance on Saturday.

The runners and supporters didn’t know the families would be there. We kept it that way so the families could relax and just watch the community show up for them.

At the end, our creative team snagged this moment where I broke down into tears. It’s cool that people can run fast, run far, and post about it after. But the real win was that they encouraged people who don’t have that choice to walk into tomorrow with a different outlook on life.

And to me that is the whole point of this event.

A massive shout out to our 🐗 creative team for posting before, during, and after the event. So much planning and preparation went into this so we could relive the event afterwards. They absolutely killed it.

@dittm0re @chase_sweger @colesarvermedia @keith.ailes @monolith.cleveland

Be on the lookout for the longform YouTube documentary in the next couple weeks.

#EndureForCancer

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Providing sodium loss tests is an eye opening experience, for the athlete and myself as an ultra run coach.

With the results of the test, the athlete is able to dial in their hydration and nutritional needs for training and race day. The common misconception: I need more salt because I’m a heavy sweater. This is not always true!

I review your current intake and what changes can be made if any. For instance, my sodium loss number is 576 mg of sodium loss per liter of sweat loss. I need a low sodium plan, which was not in my plan previously.

I also learn about products that are best suited for athletes based on their needs. This weekend I tried a new product @drinkbeaune and it has been added to my list of recommendations! Low sodium along with electrolytes and protein. Another great option!

Need help dialing in your plan? Send me a DM!

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Hell on Hogsback // Year 4 is a max distance endurance race on one of the most iconic hills in Cleveland, Ohio. You pick your time cap, whether that is 1, 3, 6, or 12 hours, and you see how many laps you can complete before time is up.

All registrations and donations go directly to families battling cancer, through the Nelson Family Foundation 501(c)(3). The funds get hand-delivered straight to those who need it most.

If you win the 12-hour division, you walk away with a free Eddy Barrel Sauna from @sisu_sauna

The race is Saturday, August 29, 2026 in Cleveland, Ohio. Register and/or donate at www.hellonhogsback.com and #EndureForCancer 🐗

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I’ve been blessed to be around people who have built and sold businesses and others who have built legacy brands where they hold them for decades.

The common thread I’ve been taught is to stop building your life centered around your work and the number in your bank account. Instead, build your ideal lifestyle now and let your work amplify it.

To me, that’s time in faith, present time with my wife @paigenelson_12 and our three kids, training for the next bucket list fitness goal, building an amazing company that serves the world alongside great people, and to give back to our community.

Don’t overcomplicate it. Yes, money is an impact factor, but don’t let that be your North Star.

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Less than 45 days out from @hellonhogsback year 4. There’s a few storylines we’re paying attention to come race day:

1) Cancer Patient Impact: We set a big goal of three $12,000 checks hand delivered to local cancer patients in need. We use the donations (both corporate and personal) + registrations from the event to provide the support.

2) Selection Process: A week out from race day, we sit down as a family and go through each beneficiary application one by one. Every single person is deserving and it feels sometimes impossible to narrow it down to just 2-3 recipients. Once determined, we call the recipients who will receive the funds. Each check is cut 2-3 weeks after race day. This process is extremely heavy, but equally the biggest blessing.

3) Winner Gets A Sauna: SISU is giving away a free Eddy Barrel Sauna to the overall 12-hour max distance winner. The field is stacked from people in and out of state, but there’s no clear front runner. Watching how this unfolds come race day will be nuts. @sisu_sauna

4) Community: Each year, people set their new PBs for most miles ran when signing up for the event. With a 1.1 mile loop and a fully stocked aid station per lap, it’s designed to bring out the best in runners. Between the cause, the hardship, the energy of race day, and what’s at stake, this is going to be the best year yet.

Register and/or donate at hellonhogsback.com. 🐗

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It’s a lifestyle.

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