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ANOTHER SOMETHING

@another.something

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ᴚƎH⊥ON∀ Notebook
— Amsterdam, Antwerp & Around
For work: @another.everything

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“Gezellig”. It is a word that cannot be captured by a single translation. People will tell you it means cozy, but it does not completely. It describes a shared warmth that exists inside enclosed spaces, among people who already know one another. It gathers around the birthday circle, the kitchen table, the kantine, the brown café. Comfort created by familiarity, proximity and boundary. The warmth is real, but so is the door.

The campaign spends time in these rooms from the position of the outsider. The camera sits close, yet the distance remains. A gathering seen but not entered. Warmth felt but not entirely shared.

For the collection, we approached gezelligheid as something that could be expressed through material. Linens and light wools, slow-made fabrics that carry the same qualities as the spaces the campaign depicts: unassuming, considered, built for time spent rather than moments observed. The silhouettes are relaxed and genderless, cut to be lived in. Each piece’s design and pattern is done in-house, selecting materials that meet high standards for longevity and quiet refinement. Garments that stand on purpose and last in use.

Our showroom in Paris will be open by appointment only. If you would like to visit, please contact info@dedamfoundation.com.

Most importantly, we would like to thank the whole team behind this season’s campaign:

Concept / Creative Direction: @another.everything (Joachim Baan, Christoph van Veghel)
Photography: @kengpereira
Film: @pimpimentel
Edit & Music: @milanvandril
Production Associate: @anaishafez
HMUA: @magdalenamakeupartist
Talent: @mistral.guidotti @nadinecelinee @suzevandalen @finnbech
Graphic Design: @roelnabuurs
Special thanks: @bjarnemastenbroek

The campaign was made in loving memory of Joachim Baan (1979–2026).

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On February 5th, Joachim Baan passed away.

Joachim was a friend, a mentor, and studio companion. We met 12 years ago, worked on projects together, had plans for more, and he introduced me to so many inspiring people. He taught me that things need to exist physically, that making is driven by a deep appreciation for the process, and that when you gather the right people around you, extraordinary things can happen.

Over the last four years, we also shared a studio space that became much more than just a place to work. Joachim made it a space filled with collectibles, custom-made curtains crafted from old parachutes, and a cabinet with beautiful books.

Joachim was the kindest, most positive, and most driven person I’ve known. He truly wanted to make the world a more beautiful place, with less sameness. I’m going to miss our daily talks, our walks for coffee, and his guidance through the creative world. Thank you for everything.

🤍🕊️

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In loving memory of my friend @joachimbaan 1979-2026, I finished a project we ran together, making it all about him and his legacy.
Read at MundoMendo.com

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I am beyond words.
Oscar Wilde once wrote, “We are all in the gutter, but some of us are looking at the stars.” Keep on shining brightly dear @joachimbaan ❤️🙏

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Devastated to learn of the passing of the singular @joachimbaan. He was a light of creativity and talent whose eyes always roved for something beautiful, interesting or different to see and share. He took a chance on me — a rando from Indiana — to base a whole 3-city marketing campaign on, and even drove the Chevy from Ohio to Tennessee packed to the gills with guys and cameras. I’m most of all sad for his family. But we all will miss his presence in the communities he touched. Thank you Jo for everything.

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Studio Desk, About Time, De Dam Foundation & Another, Lipstick, Studio, Nike Studio: NYC.

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[2025] Some shots from the camera roll.

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A recap of our holiday bazaar: a vintage designer market created in collaboration with @sprezza__. Very happy with the outcome and with meeting so many new friends.

Special thanks to @miscstore.ams @vilisvintage @eapoison @clayton.chambrs @mohairblend @concrete_matter @another.something @mohairblend @chenin.ams @cafe__nice

Beautiful pictures shot by @connorhoutman

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The 2025 recap — Read it on another.so and our Another Recap newsletter (link in bio)

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❤️🎄met gezinnema

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This Sunday in Amsterdam I am curating my first ever vintage + archive holiday market. Been wanting to bring together good people over clothing, home goods, wine, and coffee ☕️

So me and the homies at @freeter.studio are putting together a simple holiday market where you can shop from independent vintage sellers, stock up on home goods, books, and other things.

I will also have my buddy @stevebooker from @cafe__nice driving his OG Range Rover all the way from England to serve you free coffee, along with our friends at @chenin.ams who will be pouring delicious natty wines.

When: December 14
Time: 11am - 5pm
Where:
Danzigerbocht 21A
1013AM
Amsterdam

If you’re in town, please come and support some of my favorite local businesses!

Hoping this is the first of many. Please RSVP at the link in my bio!

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Cooking something for the new year

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