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Prax Editorial Campaign “THE IDENTITY”

IDENTITY represents who we are, what we believe in, and the standard we intend to set moving forward. The IDENTITY project marks the beginning of our visual language. Stamping the introduction to what PRAX is becoming.

Thank you to our entire team who was apart of this project. Stay tuned on our extended rollout as we highlights moments & artists from this special shoot.

shot by @jaysonxpalacio
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@arceyutzack in Art Community Fall 2026 Collection now available in our online store, artbrandco.com
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Art Community Fall 2026 Collection is now available in our online store, artbrandco.com

Art Community’s ready-to-wear collection uses old design techniques in new experimental ways, striving for premium quality, authenticity, and innovation.
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FAMILY style 🥇 
met new people, special connections. 
Standing out not blending in
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