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Armin Vit

@arminvit

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Graphic designer in Bloomington, IN. Co-founder of @ucllc. Editor and writer of @brandnewbyucllc. Co-host and co-curator of @bnconf.
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🫣 October 10 – 16: / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects. — #Fridayupdate
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And now for something slightly different: I’m very excited to be speaking at @inhouseinfocus in Dallas, TX next April. It’s a two-day conference focussed on in-house design and brand teams, where I will be talking about my work with @penguinukbooks Thanks again for the invitation @arminvit @bryonygp
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🫣 October 3 – 9 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects. — #Fridayupdate
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🫣 September 26 – October 2 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects.
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Now that Brand New Conference 2026 is over, it’s time for the traditional ‘post conference’ summary. . The first shout-out goes to Bryony @bryonygp and Armin @arminvit! Yet again, they put on an amazing conference with unique speaker – all done while powering through logistics, last minute curveballs, on-the-spot technical issues, and who knows what else behind the scenes! I will never get tired of saying this, but minute-for-minute, there isn’t a more inspirational creative conference. Plus, their dynamic and energy on- and off- stage is unmatched, and adorable in ways that can’t be described using words – you just have to witness it in person at the next conference! . The second shout out goes to Sofia @sofianegron and Lance @lancecraig_ . Sofia – photographer extraordinaire – runs around tirelessly, taking photographs of the conference setup, the speakers, the attendees, and everything in between. Lance – a musical wizard – curates incredible playlists based on the conference’s theme that tie everything together. They are both lovely people as well! . The third shoutout goes to all the speakers! Their presentations were inspiring on multiple levels, but there are a few that stood out to me. Check out the following images for some of their insight and wisdom! . The final shout out goes to all of the attendees, staff, volunteers, and everyone who makes Brand New Conference a hit every single year. Without all of them, as Armin and Bryony said, there would be no conference. . I am available for hire and actively job searching! Looking for full-time opportunities, but open to freelance projects, contract positions, and one-off lettering/ambigram commissions as well. Shoot me a message if you would like to work with me, and let’s talk! . #ambigram #notanambigram #typebynikita #typography #graphicdesign © Nikita Prokhorov 2026 Jessie McGuire @jessiejmcguire Carissa Justice @nimble_brand / @the_subtext_social Carissa Justice @nimble_brand / @the_subtext_social Badal Patel @superspicystudio Andy Khatouli @andy.khatouli Jesse Howell & Madeleine Voge @thelads.studio Augustinas Paukste @byandstudio Matt Lehman @matt_lehman Matt Lehman @matt_lehman Mat
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Today, I head to Nashville! 🤘 . It is it that time of the year—the Brand New Conference @bnconf time! Every year, @bryonygp and @arminvit pull out all the stops and put on the best conference around. Between the unique branding every year, the creative stories told on stage, the personal journeys the speakers (and hosts!) take us on, the humor & on-stage quips, and the incredible people I meet every time—it’s hard to decide which aspect of the conference I enjoy most. I guess I’ll just take the easy way out and say “…I enjoy all of it!” ❤️ . Nashville, see you soon! . I am available for hire and actively job searching! Looking for full-time opportunities, but open to freelance projects, contract positions, and one-off lettering/ambigram commissions as well. Shoot me a message if you would like to work with me, and let’s talk! . #ambigram #notanambigram #typebynikita #typography #graphicdesign © Nikita Prokhorov 2026
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Got started before the heat. Finished in the ☀️. Just need costumes, suitcases, and 🍫. - #Conferenceprep #loaded #truck #showtime #bnconf
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🫣 September 5 – 11 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects. — #Fridayupdate
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🫣 August 29 – September 4, 2026 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects. — #Fridayupdate
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You “r” Welcome • New Wordmark and Identity for Instagram — Last week, @Instagram introduced a new wordmark designed in collaboration by Meta’s in-house team and @studiokoto (who in turn collaborated with @jeremy_mickel) along with a new identity designed in collaboration by Meta and @somethingspecialstudios (who in turn collaborated with @mallandrich for motion). • 🧑‍💼 ABOUT THE CLIENT Launched in 2010, Instagram, as you may well be aware, is one of the biggest social media platforms on the planet, with a reported 3 billion users. Its official mission as stated by Meta, which acquired it in 2012, is to “bring people closer to the people and things they love” through its Feed, Stories, Reels, Live, and messaging features “where people and creators can connect and express themselves through photos, video, and private messaging, and discover and shop from their favorite businesses. • 🦸 FROM KOTO “Redesigning one of the world’s most recognizable wordmarks presents a unique contradiction: every change matters, yet too much change risks losing everything that made it renowned in the first place. At the same time, the new wordmark needed to establish a closer relationship with Instagram’s iconic glyph and wider brand identity—creating a visual system that felt unified without sacrificing the distinct character of either asset.” • 🧑‍💻 BRAND NEW’S REACTION Overall, and, as always, you are welcome to disagree, but I do believe this was the right move at the right time to evolve the wordmark, a brand asset that was in desperate need of a change as it felt like the team at Instagram had forgotten about it. Despite the temporary uproar, loud as it was, I can guarantee that by next month, as the new wordmark sits on top of the app, it will become as familiar and intimately tied to the Instagram experience that you will not give it a second thought and ten, fifteen years from now when it gets updated you will sorely miss the quirky “r” and mourn its uniquenezz. — #reviewed #branding #identity #beforeandafter #webservice
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🫣 August 15 – 21, 2026 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects.
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🫣 August 8 – 141, 2026 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects. — #Fridayupdate
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