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Art Herrero | Creative Director & Agentic Builder

@art.herrero

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1904

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Helping founders Strategize, Produce and Deploy winning creative for CPG brands.
Co-Founder @matterbrnd
Building @mdlcitizens
Born in 🇻🇪 made in 🇺🇸

POSTS STORIES REELS TAGGED

Beats. Clothes. Food. People. Gym.

#Fujifilm #filmstimulation #popup #clothes #bts

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Camp Celis from your POV 📸

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Gallivanting with the crew - @livebeforetheinternet

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Friday track night with the crew. #celisrunclub

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There’s something about chasing first light that never gets old. The stillness, the sound of the ocean, the hum of the bike cutting through the air. One of those mornings where everything just clicked and nothing else mattered.

Our team captured these frames on sunrise shoot in Palm Beach for @valrenergydrink.

Client: @valrenergydrink
Prod. Company: @matterbrnd
Director: @calebgrant.studio
DP: @art.herrero
Photo: @calebgrant.studio
Athlete: @mitchclinard

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Hyrox Miami 04.19.2025

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Q4 side quests and main quests

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Thank you to everyone who helped bring our first seasonal market series to life! We ended on a high note last night with our first Studio Night Market & Holiday Party! I am beyond grateful to everyone who has been a collaborator, helper, guest, and friend through this chapter of growth. I could not do any of this without you, and it fills me with so much joy that I have so many new people in my life building this with me. So THANK YOU! Let’s keep growing and building a beautiful creative community together. 🧡

Wish I could have taken more photos to truly share what last night was like — but I was able to snap a few :) This post goes out to all of you special humans that make it all worth it in the end ✨

My amazing collaborators who stuck it out in the Windy Florida Weather to be a part of the magic ✨

The Hand-Painting Ornament wkshp was led by the fabulous
@kelsey.ps — who handmade every single ornament for us!

All the beautiful florals from last night were by the fab
@portandpalmco — you made us look even more beautiful.

The Most Delicious debut of artisan italian ice from
@beddabar ! So proud of you ladies !!

A beautiful set up of found vintage goods by
@coastalurbanliving and @andersonharo

The coolest handmade surf apparel by
@metukachava

The cutest clothing by the stylish
@ladycoco

Gorgeous Hand-dyed Goods
@studioakina

The Sweetest Set up of Children’s Fairy Garden Gifts by
@toadstoolsandtippytoes / @kellemariecreative

The most delicious handmade goods by
@meadhillmarket

And ofcourse thank you to Sexy Santa @g.rooted.mvmnt for making an appearance 😉🎅🏽🎄

If you missed the market and are looking to shop small and local check out each of these amazing artisans!

BIG BIG thanks to Tony and @rayeburns for helping me with the food and of course my most amazing parents for everything ✨🧡

xx

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Blessed to do this

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The coffee shop - The ride is over, and you’re victorious. You might won the sprint or not… but you’re for sure going to hear about it on the coffee table now.

The friendships start on the bike but you build them through the coffee table. We talk about what we have going on in our lives, the week, the ride, the bike that we want but can’t afford…

Seating down to a coffee and a pastry after you’ve worked hard for 2 hours with your friends it’s the best start to any day.

What’s your post ride order? The other say I heard that the equivalent of man flowers is banana bread and I totally agree. Banana coffee cake and ice espresso over ice is the official No Off Season order

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@celisjuicebar camp weekend !!!

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A sunrise Photo/video shoot for VALR Energy.

The air was cool, the light was golden, and the weather couldn’t have been better. Every frame came out crisp, just like that morning.

More of this, always.

Client: @valrenergydrink
Prod. Company: @matterbrnd
Director: @calebgrant.studio
DP: @art.herrero
Photo: @calebgrant.studio
Athlete: @mitchclinard

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