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Alessandro Tear

@attear

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Interior Photographer and videographer
Based in London/Milan

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PILLOW TALK

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Fashion meets design 🏛️ The new Paul Smith collection for The Rug Company, set against the timeless architecture of Il Palazetto.

Credits:
Styling: @laura_fulmine
@paulsmith × @therugcompany
Furniture: @attear
Design: @andreaferraristudio

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VAREDO, ITALY — Nestled between Milan and Como sits Villa Borsani, an iconic bastion of Italian modernism, built between 1943 and 1945. A total work of art… gesamtkunstwerk, if you will, and the perfect setting to introduce our new collection, Ground Rules, for @therugcompany.

Designed by Osvaldo Borsani, the famed Italian rationalist designer, no detail was overlooked in the making of his family home. The iconic pink Candoglia marble staircase (the same stone used for the Duomo di Milano) is at once functional and beautiful, practically a sculpture in itself. The fireplace reliefs were created by the one and only Lucio Fontana, one of many artistic interventions that contrast with the rigorous, yet remarkably warm, modernism of the house.

For this new collection of wool and silk rugs, rationalist simplicity is the point of view. We returned to one of the oldest devices in rug making: the border. Across five distinct constructions, that elementary line is manipulated through scale, repetition, graduation and curve.

We wanted the rugs to be less about decoration placed into a room and more about creating a field of color that grounds the room and amplifies its contents… contained by a border that provides just enough constraint… like all good things in life.

The best rooms aren’t really “designed…” they are frameworks for the life within them. The people, art, books, objects and rituals are what give them soul. Ground Rules is here to give you that framework underfoot… and leave the rest up to you. Go wild!

Enjoy the pics and buy the rugs.

Love,
Will

Creative Director: @wtcooper  Art Director: @emma_geiszler  Photography: @attear on @hasselblad
Collection Design: @abbyohh and @therugcompany studio Location: Villa Borsani, Varedo, Italy

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Recent work for the lovely @taipingcarpets Sierra Collection

Photos @attear
Styling me @logastelum

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Reveal on the last slide ✨

Can’t wait to show you the Victorian Gallery tomorrow!

🗓️ Saturday 26th September
🕰️ 10am-5pm
📍295 Willesden Lane
🚇 Willesden Green

Contributors to the room:
@edwardbulmerpaint
@croxfordandsaunders
@watts1874
@gainsboroughweaving
@bridgetbailey.textile.milliner
@jcjpottery
@lucythomasinmorrish
@jazmine_miles_long
@gracegatleytextiles
@sophiecoryndon
@bryonyknox
@joeginniffstudio
@theroundwindow
@loraavedian

Photos by @attear

#victoriandesign #victorianinterior #victorianantiques #antiquesincolour #gothicrevival #aestheticmovement #interiordesign #heritagecrafts #endangeredcrafts #westlandlondon

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Introducing Ground Rules by @therugcompany

Life is a work of art. Ground Rules frames the focus with five distinct border styles inspired by architectural elements. Sweeping arches, graduated layers and fluid curves orchestrate any room they call home.

Here, at Villa Borsani, designed by Italian architect and designer Osvaldo Borsani, his mid-century lines meet the collection’s own, as though destined.

Some rules are meant to be walked on.

Shot at Villa Borsani.
Photography by @attear

#obery #oberystudio

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Interiors by the talented @attear 📸

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A glimpse of what I’ve been creating at @westlandlondonantiques : an imagined late 18th century study for Sir William Chambers, conceived during his work on Somerset House.

At the same time as recreating a Georgian interior, I wanted to capture the atmosphere of an architect at work offering candlelight, colour, furniture, drawings and objects, brought together with the character of a lived-in room.

My space combines pieces from @westlandlondonantiques extraordinary collection with a few objects of my own for good measure, alongside a bespoke scent inspired by the materials and mood of an 18th century architect’s study. A special thank you to the brilliant @philipclaycabinetry who very kindly helped bring the room’s architectural character to life by crafting the timber panelling, skirtings, cornice and door.

Huge thanks to @westlandlondonantiques for making this all possible, and to the wonderful designers involved @vsp_interiors @bulmer.ed @alienorcros @marco_mansi_ whose rooms, creativity and work have been an endless supply of inspiration. Brilliantly captured by @attear

An attempt to make the past feel present, and a full reveal coming soon, along with our @countrylifemagazine @giles.kime evening talk on 24th September.

@adamarchitecture

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Villa Bologna in sunny Malta, captured by @attear / creative direction @wtcooper

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There is something so enduringly beautiful about blue and white china—the infinite variety of pattern, age and provenance, yet somehow it always sits happily together. A little glimpse of what I have been up to and collecting for our latest window at Westland London… together with @bulmer.ed - I chose his Indigo- all curated from objects and beauty found at this magical Aladdin’s cave that is @westlandlondonantiques -my full room will be revealed very soon together with all the special artists and people that have supported us- thank you also to @attear for the beautiful photography!

#BlueAndWhiteChina #AntiqueCeramics #CollectedInteriors #BritishInteriors #vspinteriors

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