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Avenue Mama ✨

@avenuemama

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Couldn’t find a diverse community of moms building businesses so I started one
Launching something new 10/18 🌊
@annievovan

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Tomorrow is our last day of the Thrive and Ignite Mastermind and we are so fricken grateful for all of you. ✨🙏🏼💫

We want everyone reading this right now— to share any or all of these below:

💫What are you calling in for the rest of 2021 and beyond ✨

💫What are you most proud of?

💫Is there someone that made a positive impact in your life? Tell us!

@_shannanhale and @annievovan are so full of gratitude and we have so much light to pour into you for 2022! Cannot wait to share, but first— answer one of the prompts below ⬇️

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My answer to the question in a FB group... “why did you start your business.”

I 1000% started @avenuemama because of beloved nanny Morena.

When my Dad, father in law and Morena were all indifferent ICUs and I was seriously in a world of hurt, i remember sitting bedside with Morena and just beyond sad for a life taken too soon.

She was in a coma. And I held her hand thanking her for being my rock when Avery was born. She was SO hard working, she worked at Smart &Final half the day and with my family the other half. She was the older sister I never had who took care of me postpartum. I miss her every day. We have alll the toys she gave the kids and in memory of her, I do this work that I do now.

We’d talk about her dating again and traveling soon. She had plans , she had dreams and spend her weekends cooking for her son and doing his laundry— even though i told her, he’s old enough 😍

Being from El Salvador, she was so puzzled why after I gave birth and went into full action mode instead of rest. She would smile at me and tell me to slow down bc in ES you rested in bed for 40 days 🥰 while everyone helped with the baby. Amazing right?

Instead, she saw crazy me throw Max a 2 yr old party 12 days out (enter mom guilt) with a newborn in tow. She saw me try to do.all.the.things. She didn’t carry judgment,and boy did she nurture me.

When she died at 46, which uncanny to be 46 and write this... I started @avenuemama originally to remind mamas to not feel bad for doing something for themselves. It originally was all about self love and self compassion (no coaching program, nada) and a place for me to just have community while grieving.

Anyway— if you are new here, 🙋🏻‍♀️ 👋🏼, I’m annie. I am obsessed with holding space for moms to not be afraid to find time for her dreams. That’s my why. I’m now a business Coach that uses mindset to unlock your dreams and push you to step into your superpower...which is 🙌🏻🙌🏾🙌🏿you.

Thanks for being here! Check out @thriveandignite , my newest love and passion. If you ever feel stuck and overwhelmed- If you ever need a hype woman, i am here for you always.

It’s

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From my little family to yours—Happy Thanksgiving✨ - I heard recently from @chrishogan360 (motivational speaker), when people ask him "How are you?" he answers-- "I'm focused, but unfinished." I'm using that now and if you love it , use that response too! Thankful for my family and friends and for this beautiful life and all the abundance around us to focus on-- and all the unfinished adventures, books, conversations, experiences and moments to be created with people we love. Happy Thanksgiving to all ! #thatavenuemamalife

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When I picked up my son from Kindergarten five minutes ok, he asked how my day was. I told him, today was a special day for mommy, a very special one. I don’t know if he could tell my eyeliner was smudged from the few tears I shed this morning. I don’t know if he one day will see his mama continue to stand up for what she believes in, but I know that I will show him that my life and my vision for me is as much as his life and our family vision is. And I don’t feel a damn bit of guilt about that.

I believe there is TOO much judging of moms and that the best thing to do is be real. That’s is. It isn’t hard. Be real about yelling at your kids and then how you feel awful about it. Be real that your marriage is disconnected. Be real that you can feel like a super hero one minute in front of them —and then crash in burn 20 min later. Because the more we perpetuate this nonsense that being a mama is easy while running a business or running a household we are failing the mamas in the wings waiting for their turn at this.
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A huge gigantic thank you to @theriveterco @hotelhermosa @marta_st_miller @amy_riveter @danielle.b.hill for giving flight to this event. Thank you to our panel that were so unapologetic about all the guilt and shame and ways they manage all that we do ! We heard from who walked us through a soulful meditation of @heidistevens and @officialtlopez sharing how to show up to each kid distinctly different and @kelseymurphy and really pouring into your marriage even when it is hard and @dainatrout from shutting off as ceo is @healthade at 5pm .
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We honor you and value your time in this gathering.
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Thank you to our generous sponsors @twenty_five_eight @mothersmarkets @fixcuisine @bossybundts !!!
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And thank you to the mamas who decided that today, it was more than ok to give themselves time to be in community.
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Our follow up to this event will be on 12/12 at @theriveterco Marina Del Rey, tickets have not been released yet do stand by!
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Ps. As an ice breaker for this event, I asked everyone to declare ONE guilt free thing they will do in the next 30 days. Maybe that’s signing up for Soul cycle , maybe it’s a girls night out you’ll plan...declare it !

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Finally mamas, I can share!I have personally hand picked each speaker to create a guilt free event with a no judgment zone vibe for @theriveterco 💪🏼
COME!! Find a way...come.💪🏼
End the conversation about mom guilt with THIS conversation.

This is a 2 part series--- the first part takes place at @hotelhermosa on Tuesday, 11/12th and then 30 days after, you'll meet me at The Riveter Marina Del Rey for a follow-up discussion.
What are we following up about you ask?
During the event, will have time to not only hear from our speakers— but break into smaller groups for a deeper discussion.
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This is the event for you any of these statements apply to you :
❌ I feel the mom guilt while running my business ❌I feel the mom guilt whenever I leave my child with someone else ❌I feel the mom guilt , period.
❌I feel guilty for not doing “enough.”
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Mamas, I truly hope you come. We will have our speakers share AND have a guilt free morning and I’m moderating the conversation to make sure the audience gets a chance to speak too...all while hanging in the penthouse of @hotelhermosa heyyyyyyy🙌🏼
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Tag a mama who you needs to know about this, and DM me for a limited special discount code I got for you!
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🙅🏻‍♀️🙅🏼‍♀️🙅‍♀️🙅🏽‍♀️🙅🏿‍♀️🙅🏾‍♀️❌No more mom guilt!!❌
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Thank you to my incredible line up of speakers . Goodness we are lucky!
THE SPEAKERS!
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@leslieannebruce - @nytimes author , latest book #fckingawesomemom 📚 , mama of 2
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@dainatrout CEO and co-founder @healthade Kombucha, mama of 2
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@kelseymurphy Biz and life coach and podcast host of 🥃 Whiskey and World mama and one and one on the way!
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@officialtlopez Speaker and recording artist 🎤 and host of @mamamorsels mama of 2
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@heidistevens Founder of @thefemininecollective_ and host of The Soul of Business podcast , mama of 2
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And me, @annievovan 🙌🏼, mama of 2
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Will you come?!✨

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Throwback to breezy times in Austin. Had the chance to work with photographer and fellow podcaster @avenuemama for a quick photo session (including a group shot with our pals from @whatfreshhellcast)! Annie was one of those photogs who tells you *exactly* what to do to look your best—something we need, love, and oh-so-appreciate. 🌈
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#tbt #throwbackthursday #dtatx #downtownaustin #atx #mom2summit #momcasters #podcastersofinstagram #avenuemama #whatfreshhellpodcast #themomhour

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Life life! I always preach that life is short and you have to go for your dreams, goals, passions, whatever is in your heart. As a #breastcancer survivor, I truly know that at any moment your life can change in matter of minutes. What I been present to this week, is that I may be preaching this to others but I am not fully living my own advice. ⠀
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After having my 2nd conference call with @avenuemama 🔥 fire tribe and declaring my juiciest goal to this incredible group of mamas, I believe that no matter what noise might come into my head I will achieve this goal. ⠀
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If you thought my new skincare line @ecuacanskincare for #latinas was my juiciest goal...not even close. ⠀
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Go for it today! Build the life you have always wanted. Yes it’s hard, yes it may take a long time, yes it can be lonely, yes some people won’t get it...but guess what this is your life and you only live once! ⠀
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Viva la vida mi gente! ❤️
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Mug ☕️ from @target

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Hope everyone had a great mothers day weekend. Mine was the best mother's day yet! I'm getting a better understanding and starting to get a hold for being a mom. I used to beat myself up so much with not being the perfect mom or not be able to provide the best thing for Kai. Always worried is he happy? is he eating enough? Is he sleeping enough? if he's reaching his milestone on the right time. When Kai was sick there would be this voice in my head that would tell me because I couldn’t provide breastmilk, so his immune system is low. If Kai had a tummy ache or was gassy because I couldn’t find the right formula, I would blame myself for not being able to nurse him. If I couldn’t soothe him when he's crying I would blame myself because maybe I was working a lot and not spending enough time with him so we're not bonding. The list would go on and on.
Now I understand the concept that our child’s happiness is not our responsibility. I’ve learned that people are responsible for their own happiness. And who they are and who they will become is out of our control. They have to choose for themselves.
All we can do is be an example to our children is by being the best version of ourselves. And believe that they will do the same. So let's stop blaming ourselves and beating ourselves up, mamas. Because again, we already doing the best that we can. And that's more than enough 💗💗💗#mothersday #nomoremomguilt

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*Using REST as a Tool and a Weapon** I truly believe that when you empower moms, you are INVESTING in the future, as they are raising the future leaders of the world.
❤️ @AvenueMama knows the importance is this and has consciously created an enriching and empowering refuge for the mom community🥰 And I was honored to speak at last week’s #Momchella event.
Thank you to founder, @AnnieVovan and every mama in that room! Truly a moment of connection to be remembered!

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I want to give a shout out to this beautiful mama @annievovan love what she does for fellow mamas out there. She leads her tribe to follow their dreams and overcome mom guilt! We all know that moms guilt exist! Follow her and @avenuemama where mamas and #mompeneurs share and support each other to follow our dreams and goals 💗💗💗

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#momchella was amazing! I cannot thank my friend @themotheroverload enough for picking me up and taking me! I had no idea what I was in for, I’ve never been to any event like this ever. And on our car ride over there I was just venting to her about my bad day prior to that - you know the kind where you feel like the worst wife and mother - I told her how I just need to stop feeling the mom guilt (there’s such a thing as wife guilt too 🙋‍♀️) and just take time to myself. I don’t value myself like I value everyone else in my home, dogs and all 🤦‍♀️. The #momguilt has got to stop! We go out as a family - and trust me I live for those days - but nothing can be bought to feed my soul. I’m hungry for life. For my life. The life I can give my family. When do we turn the tables to think about ourselves? I’ve been slowly doing it more lately but it’s not enough! It’s ok to be grateful for what you have and still want more that doesn’t make you a bad person. I’m sure glad I had someone thinking about me this weekend enough to give me the mental clarity I desperately needed. Being surrounded by so many likeminded women was just sooooo refreshing to someone who cleans poop all day 😭
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P.s to my dreams I’m coming for you 🙏 I’m grateful and blessed enough to have a supporting husband that backs me up in my decisions. Finding the courage to go after intimidating dreams is hard enough and I couldn’t imagine if I had zero support. If you need help with encouragement or someone to vent to email me twotimingmom@gmail.com or send me a DM (women only). We’re all human we all need mental clarity and a breath of fresh air no matter how beautiful our lives are. If I am not the one then please check out @avenuemama she really really helps so many women 🙏 and her story WOW 🤯 if she can overcome the obstacles of life so can you!

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