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Helping brands navigate sustainability with clarity and confidence
B Corp • ESG strategy • Impact Reports • The Green Room
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I was thrilled to be invited by Jules of the @haines_collection to collaborate on designing the sustainability stage at this year’s @decorex_international trade fair now in its 48th year. I said to Jules that we should try to create a comfortable sitting room feel (with no budget and all of us volunteering our time). First we travelled to Yorkshire to see @coachhouseuk who lent us furniture from their seconds and returns - check that gorgeous curved sofa. We fell in love with the rug (that couldn’t be walked on or it couldn’t be sold afterwards). That led to the choice of Ethereal Blue paint kindly donated by @edward_bulmer. I had seen the new Ketra lighting system by @lutroneurope at a show earlier this year - it mimics the flow of natural light through the day and supports our circadian rhythms. Durgesh Sinh of @nucleus_av and a member of @cediahq agreed to install it for us and lovely Jeff of @wildwoodplus managed to borrow a window. Finally Jules made the curtains and cushions from her new fabric range printed on surplus plain cotton and linen stock. Thank you also to Mirry @bable.world and everyone who helped with the installation. It looks good doesn’t it.
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Teamwork. Laughter. Tears. Late nights. Sleepless nights. Advice. Incredible customers.  Recruitment. Navigating AI. Questioning every decision. Earning next to nothing. Understanding tax. Working the P&L. And basically ensuring we stay true to our core values whilst trying to not take it all too seriously.  This is the ingredients of building a new business. 

@thefairground_shop will be  2 years old this December.  Stick with us as we begin to hit the accelerator. (And we are thrilled to be shortlisted for @countryandtownhouse Future Icons Award!) 👏🏻
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