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Bassem Elhady

@bassem_elhady

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Bassem Elhady is the Co-Founder and Executive Chairman of Kijamii, an award-winning digitally led advertising agency serving brands across the MENA region from offices in Dubai, Cairo, and Riyadh.

Originally trained as a computer and systems engineer, Bassem transitioned into media, technology, and digital advertising, combining technical expertise with entrepreneurial vision and creative leadership.

Under his leadership, Kijamii grew into a leading integrated digital agency, delivering social, content, paid media, creative, data, technology, and production capabilities for global brands including Netflix, Google, Huawei, Liverpool, Chelsea, Vodafone, and FC Bayern.

Kijamii was named Independent Agency of the Year at Dubai Lynx in 2019, reflecting the company’s creative strength, strategic impact, and influence in the regional advertising industry.

Bassem previously served as Kijamii’s Co-Founder and CEO for more than 13 years before moving into the role of Executive Chairman. He continues to guide the agency’s long-term strategy, innovation agenda, partnerships, and growth.

Beyond Kijamii, Bassem is a co-founder and non-executive leader at FlapKap, a pioneering revenue-based finance platform, and a co-founder and board member of Milango, a technology solution focused on gated communities.

He is also the co-founder of TEDxCairo, which has grown into one of the region’s leading TEDx platforms and a globally recognized community for ideas worth spreading.

Earlier in his career, Bassem worked as an analyst and researcher at Sawari Ventures, gaining exposure to startups, technology ventures, investment, and entrepreneurial ecosystems.

An INJAZ Egypt alumnus, Bassem is passionate about startups, technology products, advertising, digital innovation, entrepreneurship, and building platforms that connect creativity with measurable business value.

Through his leadership, Bassem Elhady continues to shape Egypt and the wider MENA region’s digital economy by connecting brands, technology, creativity, data, entrepreneurship, and community impact.

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Bassem & Zeyad, again and again…🤖
When our AI team plays around🤓

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It might be one or six, but there will be abs this summer.

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As we wrap up “From Silicon Valley to the Nile Valley: American Innovation and AI Forum”, we’re reflecting on a day of inspiring conversations, fresh ideas, and meaningful collaboration.

The forum offered a unique opportunity to explore how American AI is empowering creators, entrepreneurs, businesses, and institutions in Egypt, while helping shape the future of innovation, economic growth, and opportunity. It also highlighted the enduring U.S.-Egypt partnership and the important role it continues to play in advancing shared prosperity.

Bringing together representatives from the U.S. and Egyptian governments, alongside leaders from industry, academia, and the startup ecosystem, the forum showcased the power of collaboration and innovation across sectors.

Most importantly, this day would not have been possible without the exceptional speakers, panelists, and innovators who generously shared their expertise, experiences, and vision. Thank you to each and every one of you for helping make these conversations so impactful. We were proud to have you as part of this special event. 🇺🇸🇪🇬

What American AI tool do you use most in your daily life? Let us know in the comments. 👇
#SiliconToNile #USGInnovation #AIForum

وإحنا بنختتم فعاليات”From Silicon Valley to the Nile Valley: American Innovation and AI Forum”، تعالوا نفتكر مع بعض يوم مليان نقاشات ملهمة، وأفكار جديدة، وتعاون مثمر.

يومنا كان فرصة مميزة نستكشف أهمية الذكاء الاصطناعي الأمريكي وإزاي بيساهم في تمكين المبدعين ورواد الأعمال والشركات والمؤسسات في مصر ودوره في تشكيل مستقبل الابتكار والنمو الاقتصادي وخلق فرص جديدة. كمان سلّط الضوء على الشراكة الممتدة بين الولايات المتحدة ومصر، وأهميتها في دعم الرخاء المشترك.

فعاليات يومنا النهاردة جمعت ممثلين من الحكومتين الأمريكية والمصرية ونخبة من قادة الصناعة �

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First time making Kimchi at home.

PS: No friends were manipulated in the making of this video.

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Groovebox: what was that!!!!! to be able to play a peak time slot at @sandboxfestival was everything and more🤗

still going through all the messages, footage and processing the insane energy you brought to the groovebox. I was super nervous before and your support and energy was truly felt 🪩🤍

@noushka_farag made it 1000% better :)

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🤍🤍🤍

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2025 recap

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Vaseem #hnsanki #tirending #search #vairal#khatanagariya

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Third Time is Definitely a charm! 💫
Garnier just had its 3rd Award winning campaign!
This year, we didn’t only win one but two EFFIES! 🏆
And one of them is GOLD! 🏅

Here’s to Collaboration & Everyone who worked on this special campaign!
Here’s to Campaigns based on Strong Human Insights!
Here’s to Marketing that works!
And Here’s to 4 EFFIES in the last 4 years! 🏆🏆🏆🏆 الحمدلله

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To many more celebrations together ❤️🥇🏆 @kijamii

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Incredibly grateful for everyone I met and everything that transpired at @internationalmusicsummitdubai x @beatport. Fills me with so much pride to be an Egyptian, Arab and African artist. Our region is really where it’s at!

Honestly, it was touch-and-go for me navigating the topic of how our music gets interpreted globally, but I think the real focus now is on where we go from here.

Much love to everyone and hats off to @berts_lpb for the immense efforts put into bringing all of us together.✨

I also got the chance to try out one of the designs @getpalma customized for me. Can’t wait for this collaboration to come to life. Guess which one?👀

Here’s to more conversations, more growth, and a scene that keeps moving forward!🫶🏽

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