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Awards are only the visible part of the story.

In this episode of @behindthekeysbycaaa, we go behind the vision of @carmelo.zappulla founder of @externalreference and the journey of building a studio where architecture, technology and innovation meet.

From a small office founded with friends
to an internationally recognised practice of 45+ people.

From experiments to real projects.
From crisis to resilience.
From impossible ideas to built spaces.

Together with @officialcatalano , Carmelo reflects on curiosity, entrepreneurship, competitions, patents and what it takes to keep creating when the path is uncertain.

Hosted by @officialcatalano
At @caaa_lucerne

The full episode is now on our YouTube channel.
Link in bio.

Not everything is meant to be seen.
Some things are meant to be experienced!

#behindthekeysbycaaa
#CAAA
#CarmeloZappulla
#ExternalReference
#ContemporaryArchitecture

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MD009 // January 10, 2026 // @caaa_lucerne [Lucerne, Switzerland]

Last January I set my sights on bringing the michelinman dinner series to Europe within 3 years of the first dinner. But once things started rolling I felt like it was time to take a(nother) leap. I ended up making it happen within 1 year of the first dinner.

This was my first time in Europe and it was a personal awakening of sorts. The week I spent in Lucerne was the catalyst for some big changes I’ve made in my life over the past few months and every day I’m grateful for that.

Thank you so much @officialcatalano @eleklim for having me, thank you to everybody who came, thank you to @lahunchoball for pulling up to document my (our) first eurostep, and thank you to Swiss McDonald’s 🫂🖤

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Full interview with my guy @officialcatalano on YT now, hit me if you need the l!nk

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We’ve been waiting for this one!
And now it’s finally here!
One of the most anticipated conversations of Behind the Key’s by CAAA @behindthekeys_by_caaa is live — the final series of Episode One. Link in Bio!
This time, Behind the Key’s opens the door to “Behind the Knives.”
Together with the creators of The Best Chef Awards @thebestchefawards —
Cristian Gadau @foodrebelx and Joanna Slusarczyk @joannaphd — we talk about what truly shapes gastronomy today.
Culture.
Responsibility.
Vision.
This year The Best Chef Awards celebrates its 10-year anniversary, marking a decade of redefining how the culinary world is seen and understood.
The conversation is guided by Pietro Catalano @officialcatalano , creator of the Dineology concept and the space behind CAAA @caaa_lucerne .
Behind the camera — Eliyah Reichen @eliyahreichen .
🎧 The full podcast is now live on YouTube channel #behindthekeysbycaaa
Turn on notifications — more episodes of Behind the Key’s by CAAA are coming very soon!

Not everything is meant to be seen.
Some things are meant to be experienced!

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We love our Behind the Key’s by CAAA format @behindthekeys_by_caaa —
for many reasons.
For uniqueness.
For the rare concentration of professionals and true stars of their fields.
For an atmosphere that feels like a celebration stretching over several days.
And most of all —
because during these evenings, we allow ourselves to step away from our usual culinary direction
and create an entirely new sensory language.
Unexpected. Unpredictable. Unattached to expectations.
A format with no rules imposed from the outside.
Behind the Key’s by CAAA.
Series 03 highlights:
Star guest — @blvcksvm
Artist in residence — @mr.goldbrush
Family crew — @officialcatalano @eleklim @stefaniacatofficial
Moments captured by the lens of @lahunchoball
(Video edit by a separate creator)
Podcast coming soon —
with The Best Chef Awards: @foodrebelx @joannaphd
and BLVCK SVM.

Where should we allow ourselves to break the rules next?

#BehindTheKeys
#CAAAProjects
#NewGastronomy
#CulinaryCulture
#thebestchef

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A moment that will stay in our hearts!
Thank you once again for this beautiful recognition — it is a true honor to be part of The Best Chef Family!

@thebestchefawards @joannaphd @foodrebelx

CAAA Family:
@officialcatalano @eleklim @stefaniacatofficial

Video: @lahunchoball

Music: @blvcksvm

An evening dedicated to @behindthekeys_by_caaa

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#THEBEST🔪 CAAA🇨🇭

On the occasion of the @behindthekeys_by_caaa event at @caaa_lucerne , we handed over the plaque of The Best Chef Guide 2025.

It was truly inspiring to take part in an experience where art, music, and cuisine merged into something different, intense, and deeply engaging.

Artist in Residence @mr.goldbrush
Music @blvcksvm
Chef @officialcatalano
Mixology @stefaniacatofficial

The interview and podcast episode will be released in the coming days via @behindthekeys_by_caaa 😎

📍 CAAA, Lucerne, Switzerland

#thebestchefawards

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CAAA is no longer only about Dineology.
Within the Behind the Key’s by CAAA project, our space now officially opens its doors to art.
Our first artist in residence — MR Goldbrush.
His works are not just Paintings.
They are stories, layers, emotions, and silent dialogues between texture, light, and thought.
Every surface carries meaning.
feel each element, we invite you to experience the residency from Wednesday to Saturday.
enter into the world of CAAA through our doors —

from the gallery side, or directly through the CAAA space.
Two paths. One immersive world.
Welcome to the new chapter of CAAA.

#CAAA #BehindTheKeysByCAAA #MRGoldbrush #ArtistInResidence #ArtMeetsGastronomy #Dineology #SlowLuxuryExperience #LucerneArt #ImmersiveSpace #CAAAWorld

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From #Lucerna🇨🇭amazing time with the guys of @caaa_lucerne by @officialcatalano and @eleklim
Food, Music & Art and more via @behindthekeys_by_caaa podcast interview regarding @thebestchefawards + @blvcksvm from #Chicago 🔜

#thebestchefawards

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Artist in Residence @mr.goldbrush at @caaa_lucerne + Mixology by @stefaniacatofficial + Music by @blvcksvm
@behindthekeys_by_caaa

#foodart

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The next protagonist of Series Three — Behind the Key’s by CAAA is the artist MR Goldbrush @mr.goldbrush
Born in the canton of Zug, Switzerland, creativity shaped his language from an early age — through form, design, and style.
Within his work lives a powerful duality.
‘Riflessivo’ reveals the quiet side: soft forms, gentle gradients, a dreamlike calm.
‘Aperto’ speaks in contrast — bold, luminous, unapologetic. Gold, glitter, and glamour become the voice of confidence and presence.
During these evenings, he will present a curated series of his paintings, created to accompany and visually shape these unique moments.

Throughout the days, the gallery will also remain open for viewing.

Two artistic lines.
Two inner forces.
One identity.

An artist balancing restraint and expression —
as if carrying two souls, united through art.

Not everything is meant to be seen.
Some things are meant to be experienced.

#BehindTheKeysByCAAA
#CAAA #ContemporaryArtist #GalleryExperience
#ArtInDialogue #Riflessivo
#Aperto

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We continue our story — and introduce the final voices of Episode One.
For the third and concluding series of Behind the Key’s by CAAA, we welcome
Cristian Gadau and Joanna Slusarczyk @foodrebelx @joannaphd — the minds behind The Best Chef Awards @thebestchefawards .
Born in Sardinia, a land where food is identity and memory, Cristian carries a free and rebellious spirit. Leaving home young, he discovered gastronomy not as a profession, but as culture, responsibility, and language. This journey shaped a vision that would later become More than a list — a platform where history, technique, science, and human values converge.
Joanna, PhD in neuropsychopharmacology, comes from Krakow and the world of neuroscience. Her work bridges gastronomy and science, intuition and research. Through Food Meets Science @foodmeetsscience, she connects chefs, scientists, and producers — believing that the future of food lies in knowledge, respect for land, and non-invasive innovation.
This conversation goes beyond rankings.
It speaks about culture, responsibility, and how food can shape a better world.
🎧 The podcast will premiere on our YouTube channel — link in bio.
Turn on notifications to not miss this episode.

Not everything is meant to be seen.
Some things are meant to be experienced.

#BehindTheKeysByCAAA #CAAA
#TheBestChefAwards #FoodMeetsScience
#GastronomyPodcast #culturalgastronomy
#VoicesOfGastronomy

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