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@ben_cruisin

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The new Gen 2.5 is finally here. Grab yours today, you won’t be disappointed. #max+ #foildrive #foilassist
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A smashing together of every clip I took from my phone over our trip this year - enjoy the randomness, and if you make it through the whole thing, good effort!
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Day two was windy and wicked fun. So great to catch up with so many folks at the forefront of foiling and water sports and seeing all the new kit out and about has us PUMPED for everything to come. Bring it on foil frothers! 📸🎥 credit @salty_brother @quinnlakewilson
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A new chapter begins. I’m stoked to share that I’m joining the Foil Drive team at its all new HQ in Adelaide, Australia, as Global Brand Director, physically working between Australia and New Zealand. Over the past 10 years, Foiling has significantly changed the way we all experience the ocean. I believe its next great transformation will come through electrification and foil assist. Not replacing the purity of surf foiling, but opening it to more humans, more conditions and more possibilities, including access to surf breaks that have always been difficult to reach. The opportunities are endless. Foil Drive began with a beautifully simple idea from our founder and inventor Paul Martin: to create a lightweight, retrofittable system that provides just enough assistance to get a rider onto foil, while preserving the feeling and freedom that make foiling and surfing so special. That idea helped create an entirely new category within the world of watersports: Hybrid Foiling. Foil Drive has been at the forefront of this movement ever since. I take my cap off to Paul Martin, Ben Jamieson, Caitlyn Francis and the entire Foil Drive crew. What they have created through curiosity, engineering and a genuine love of riding is extraordinary. The opportunity ahead of us is enormous, and we are extremely excited to explore what comes next. I can’t wait to get started and help take Foil Drive to the next level. I’ll be working across global brand direction, storytelling, product strategy and the introduction of the next generation of Foil Drive products, while engaging with our diverse communities around the world. New country. New team. New technology. Plenty to learn and an exciting future to help build. Let’s fly.
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Keen to add a Foil Drive to your setup but not sure where to start? We get it, and we want to make getting on the water as easy as possible. That’s why we’ve put together The MAX Starter Kit. For a limited time, you can grab the Assist MAX, Standard V2 Motor, and MAX Sport Battery as a bundle for a lower entry price. No compromises on performance, and because it’s fully modular, the gear grows with you; you can swap batteries, motor height, and more whenever you’re ready. If you’ve been waiting for the right time to dive in, looking to upgrade from a Gen1 Assist, or just want a second setup for family and mates, this is it. Hit the link in our bio or head into your local shop to check out the MAX Starter Kit and get foiling now! 🤙
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Not sure if the desert in flood or the birdseye view was more spectacular - flinders and lake eyre after having more rainfall in 2 weeks than they get all year.
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Haven’t been ASLEEP but this makes me so ALIVE again 🤩 2 year injury anniversary is coming soon, I feel an emotional post developing Thx for calling me out @ddv1234 Thx for filming @hopperschoppers Thx for the invention @foildrive 🫡 Being injured for 2 years now, without a near future solution, it’s been rough with capital R, underlined and bold typo, but is this a glimmer? Am I coming back ? #foilinginjury #foildrive #siargao #siargaofoiling
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The @codefoils x @foildrive carbon integrated mast is now available from all Code Foils dealers. We have been meticulously testing with some of the worlds best Foil Drivers to bring you two variants, to cover all aspects of foil assist riding. An 11cm pod height for high performance wave riding and a 17cm pod height for all round fun! Both these masts are constructed with the most premium Ultra High Modulus carbon Code Foils offer and a new layup to bring ultimate rigidity and control. These masts are 78cm long and have a whole new base plate system designed to fit the foil drive unit perfectly. This is the Ferrari of foil driving.
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Lucky 🍀 @foildrive #foil #foiling #foilassist #bootdusseldorf
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Whether you're laughing or putting ice on your own bumps watching these classic crashes, we've all been there and we've got an exciting new collab to make tacos a little less scary and add some extra style points! We’re stoked to announce our collab with @Vaikobi! We’ve combined Foil Drive performance with Vaikobi’s world-class safety gear to bring you the Foil Drive x Vaikobi Bump Cap and Bump Bucket. It's a total game-changer, lightweight impact protection that actually feels good to wear, and looks super sleek. Quick-drying, UV-rated, and tough as nails thanks to that Cordura finish. Save your noggin in style and grab yours now, link in bio!
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Ever wondered how long a boab tree can live? 🌳 📸 : @ben_cruisin Tag your favourite Judbarra images #JudbarraNationalPark to be featured! Selected by @northerhq
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2025 has been a blast! Thankyou to all of you foildrivers out there for sharing your year of foiling with us and being part of our amazing Foil Drive family! Another epic year for us expanding the team, more demos and comps, and of course our Fusion launch! Thankyou for joining us for the ride, we cannot wait for another big one in 2026 🎉
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