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Biche

@biche.world

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Beauty for the beast | Clean, effective, and elegant pet grooming essentials
Seen in @wsj, @intothegloss, @cosmopolitan and more
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My FAVORITE dog wash essentials!! Today is wash day for my baby @thelabracloud, which means a very elaborate beauty ritual for a girl who will be rolling around in the grass approximately 11 minutes later. Courtesy of @biche.world. 🩵 Remember kids, good grooming is not exclusively a human concern.
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What happens when a beauty editor brings her product expectations to her dog’s grooming routine? 🐩 For Alexandra Pauly, it led to @biche.world. Inspired by her rescue dog, Cam, the brand combines formulas developed with veterinary dermatologist Dr. Joya Griffin, fragrance created with Givaudan, and a perspective shaped by years in beauty editorial 💄 In our latest feature, the founder shares how grooming helped her build trust with Cam, why she invested in custom formulas, and what it takes to create an experience that serves pets and their people 🐾 Link in bio to read 🔗 💋XO, @bethanyparisramsay & @shiri_feldman
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Before @biche.world became a brand, grooming was one of the ways Alexandra Pauly helped her rescue dog, Cam, feel safe 🤍 Cam had already been abandoned twice when she adopted him. Building a routine around physical touch and positive reinforcement gave them a way to connect, while introducing Alexandra to a category she felt deserved more attention 🐾 With years of beauty editorial experience behind her, she brought a clear perspective to the opportunity: effective products, a compelling brand world, and an experience people would want to return to ✨ Meet @paulybyalexforalexandrapauly, founder of Biche. Our full conversation on beauty, building trust, and creating a grooming ritual worth making time for is coming next, besties. 💋 XO, @bethanyparisramsay & @shiri_feldman
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If you have a carefully curated shower shelf and a dog shampoo you hide in the cupboard, Alexandra Pauly understands 🐩 The beauty editor founded @biche.world after struggling to find grooming products that worked for her rescue dog, Cam, and delivered the experience she expected from her own beauty routine. What began with at-home grooming as a way to build trust became a collection developed with veterinary dermatologist Dr. Joya Griffin, with a signature fragrance created alongside Givaudan. Meet Biche, a brand bringing a beauty industry perspective to the products we use on some of our favorite family members 🐾 💋 XO, @bethanyparisramsay & @shiri_feldman
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NEW YORK!!! We love you!! ♥️ Words can’t express how grateful we are for this community and for the best host, @lappartement4f. Thank you to everyone who came to enjoy croissants and pup cups with us! Wanda is feeling all the love and had the best time meeting you and your furry frens. Hope to see you soon!
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One month since the best weekend! A little look into P’s wedding day prep using @biche.world cloud cleanser & après oil to get her ready for the aisle 🤍💍💐 @biche.world #gifted #wedding #vizslas #doglove #grwm
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Dog Mom Wishlist — Part 3 🤎🐾 You guys seemed to love my finds last time, so obviously I had to come back with more! Just a few things Paco absolutely does not need… but I absolutely need him to have. Which one is your favorite? 👀 #dogmom #dogmomlife #dogsofinstagram #blackfriday #shoppingonline
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Feeds that caught my eye 👀 Brands with strong visual identities where every grid, palette, and type choice feels intentional and reinforces the brand.
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Starting the week off clean and fresh with @biche.world 🛁🩵. I’ve always wanted a dog shampoo with clean ingredients without having to compromise on scent, and a lightweight, non-greasy oil I can use between baths to keep Rowan and Remi smelling fresh.🤭 Biche checks all the boxes. 🩵🤎🤍 And the packaging is so chic I can leave it on the counter 🙌. Such a perfect gift set for a chic dog mom 🎀 🏷️ INNERCIRCLE10 for 10% off @biche.world . #ad #Dogbath #dogroutine #doggrooming #luxurypetcare fluffydogsofinstagram | luxury dog shampoo | luxury pet wellness | fluffy dog | dog coat care | fluffy long haired chihuahua | smalldogs | tinydogs | smartdogs | smartbreed | cleverdogs |dogmanners | petparents | dogmom | dogparents| dogvideos | doginfluencer | petcreator | funnydogvideos | dogphotography
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a lil saturday fun and a cute new wanda collar ♥️ @frengoods @lappartement4f #dogs_of_instagram #dog #chihuahua #smalldogsofinstagram #dogfashion
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@frengoods we loveeeee you!!! Louie’s new Wanda collar is perfect #dogfashion #dogaccessories #nycdogs #dogsofinstagram #nycpopup
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This Saturday, Fren is popping up in Brooklyn Heights!! Saturdays are for the dogs. There will be complimentary pup cups, exclusive Fren items for sale, the ability to custom chainstitch embroidery by @am__very & mini prints by @caitshouse for purchase. 📍115 Montague Street 10am-2pm The Custom chainstitch embroidery will be available for purchase from 10-12pm so please plan accordingly ♥️ Ps. This is Chip Bernard Coiffard and you may recognize him because he’s on the inside of every cereal box.
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