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Billy Blower

@billyblower

8K

followers

1360

following

@platinumdesigndevelopments
@phaseseven7

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some Monday morning reminders for all the hunni’s out there comparing their life to influencers and bitcoin entrepreneurs who are driving lambos and making £30k a week (or at least posting that they do so lol)

you’re just as mint with your job, your friends and your 10 year old primark thongs (or maybe that last one is just me xoxox)

have a belting week keeping it real 🤘🏼

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We are just getting started.
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XII

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@marchon Track Meet!! Unmatched vibes & a really fun day out with the @phaseseven7 squad. No coincidence that we finished with all 4 teams in the top 10 🫡 #upthenorth

the gang ❤️

my faves ❤️

an 800m PB for me!!! #processgoals

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You have to find a job that makes your heart feel big instead of one that makes it feel small x

Because when your heart feels big, everything else just feels a little bit better too 🥹❤️ You have more energy for the people you love, more excitement for life & more of yourself to give.

I’m learning that real performance is being able to show up well in all areas of your life. To be good at what you do, prioritise your training, chase big goals & still have enough of yourself left to be the person your home team can count on too ❤️x

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The Outsiders Project.

This was such an all-encompassing project for Substance.

The team at @wit.fitness & @fridayand_ tasked Substance with bringing the “Outsiders” campaign to life through people and story-telling (our JAM). They knew they wanted different. They wanted outspoken. They wanted to make a mark.

We loved this brief. Big up the people who understand what they want before they brief. 😂

We then turned that into a story of three.

Three different people. Different in their own ways. People who love sport for completely different reasons, and each bring something different to the table.

They aren’t your “typical” athletes, and that was exactly what we loved about them.

I actually had a pretty good idea of who I wanted in this campaign when @katierlea was still in the middle of telling me about Outsiders. I had already imagined what the hero video looked like in the space of about 45 seconds.

I didn’t want to tell the usual story of “I get up at 5am, train three times a day and eat this exact diet.”

We wanted everything else.

The personalities. The culture. The reasons why people train. The things that make them different. The things that make them them. The ordinary. The mundane.

We also wanted to tell the story through different sports and disciplines, reflecting the training ecosystem as it exists right now, far beyond one definition of what an athlete looks like.

The result was pretty fucking perfect.

@chroma_odyssey_films captured the cinematic, dramatic movement we envisioned so beautifully, and @bykiarajim is genuinely one of the best photographers I’ve worked with when it comes to bringing out culture, character and emotion. That paired with the creative eye of @fridayand_ was 👌

And the cherry on top? I got to capture the stories of people i knew. People who’s story needed to be shared, and getting to do that and helping them bring out their own narrative was very special.

Projects like this are exactly why I love what I do.

Thank you @wit.fitness and @fridayand_ 👏

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A pain au chocolat for breakfast and he’s still “barking down your ear”.

Billy. Builder, trail runner, outsider, and the one to watch on race day.

“YOLO”

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Meet Billy.

Billy Blower has always done things his own way.

Full of personality, and the one to watch on race day.
A builder by trade and a lover of the trails, he doesn’t follow the same track. He follows what feels right – just him, the trails and the space to switch off.

His story isn’t about standing out. It’s about never pretending to fit in.

#WITisTraining #WIToutsiders

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the return to hyrox is humbling… raw edition at death camp

18 days out of my first race in 15 months
fitting it all in best I can 🤞🏼 @phaseseven7

new youtube now live: coming back to hyrox

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An Outsider;

Someone who defines performance on their own terms.

They don’t train to fit someone else’s definition of success. They train for their own reasons, in their own way. They question convention, trust their instincts and aren’t afraid to take a different path.

Not driven by perfection or comparison, they’re driven by purpose, curiosity and the belief that progress doesn’t have to look the same for everyone.

Because sometimes taking the outside lane gives you the insider edge.

#WITisTraining #WIToutsiders

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TMB ⛰️🏔️⛺️

4 days.

170km+, 10,000m+ of elevation, all weather, all terrain.

Mega but also hell, few days wild camping hiking running and crawling with a great set of lads and a time I’ll never forget 🏞️

Back to focusing on getting fast again now, not sure camping is for me🤣

Nice one lads @billyblower @kieran_yates94 @andypreston147 @mattyecc2.0 @phaseseven7 . Not many willing to take that on ⚔️🥷

Until next time 👀

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A gorgeous week of working with the @wit.fitness and @fridayand_ teams on a campaign where we wanted to push back on the narrative of what athletes “should be” and how athletes “should” act.

Excited for you to see it 🫶🏽

For now here’s some bts (my favourite thing to capture)

Photo: @jen.and.phill + @bykiarajim
Video: @chroma_odyssey_films
Project Partner: @fridayand_

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HYBRID GRAND PRIX ERG COMP - LINK IN BIO

Just over 3 weeks till the erg comp fellas.

The two OG’s are ripped up and ready to go. Where the fuckkkkkkk are all the big hitters at, these MON are gonna dome you in.

Sunday 6th September !

Hybrid Erg Grand Prix

All out attack !

Solo - Ski 2km / Bike Erg 2km / Row 2km
Pairs - Ski 4km / Bike Erg 4km / Row 4km

The next erg series, who takes the cash.

Every 6 weeks this will be running. Let’s go.

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