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Billy etc.

@billyetc

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Hey, this is Billy etc.
PR and content marketing that shapes brands to connect with culture.
(Your personal Momager)
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Drop everything, I’m unboxing this holiday set Holiday hair care routine caption: Unwrap your smoothest hair yet ! O&M’s Smooth &Nourish Pack is here for the holidays, and it’s honestly one of the best gift ideas iv come across this year @oandm._ #ad ad
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I had the absolute pleasure of treating the beautiful @soniakruger , alongside @threewarriors and @billyetc . I’ve never been big on face tans, but after mixing Three Warriors’ new HydraBronze Tan Drops into my daily moisturiser, I have to admit I actually loved the glow it gave me, and no breakouts. The drops are certified organic, so no nasties, and they’re enriched with Pentavitin and Hyaluronic Acid to deliver deep, long-lasting hydration, leaving skin feeling soft, nourished, and plump. As a dermal clinician, I absolutely love these tanning drops, and there’s no smell either. It was such a wonderful experience to treat the beautiful Sonia Kruger and use the new HydraBronze Tan Drops 🤎
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Inside The Society • Trend Report 📈 Closing the series with Billy and Emily from @billyetc where we look at the shifts, conversations and creative directions shaping the creator and influencer industry right now, and where they think things are heading next. From the content brands are asking for more of to the trends worth paying attention to, the duo share their perspectives and predictions.
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If you want something you’ve never had, you have to do something you’ve never done. Early sessions, long days at work, and building this on the side with the little time I have left. Some weeks it feels like I’m going nowhere. Then bit by bit things start falling into place 🙌🏽 Still in it. Head down, keep going 💪🏽
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Inside the Society • Brand Brief Breakdown 💼 In our third part of our series we have Billy and Emily again from @billyetc to unpack the decisions, conversations and considerations that happen long before a creator makes it onto a campaign shortlist. From what really matters when selecting talent, to audience alignment vs aesthetics, engagement vs content quality, budget realities and who actually has the final say… we’re getting into the things creators don’t always get to see. Because understanding how decisions are made is just as important as knowing how to pitch yourself. Welcome to Brand Brief Breakdown, a little more insight into the other side of the brief.
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Gifting season is here and it’s all about the art of giving (and good hair obviously!) pick the @oandm._ holiday pack that’s right for you - I LOVE the volume and thicken pack for my fine thin hair #o&m #ad
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Inside The Society · Speed Round ⚡️ We put Billy & Emily from @billyetc. through a quick-fire round of questions. The best part? They don’t always agree 😅 Because there isn’t always one right answer when it comes to creator marketing. Context, campaign and the person behind the content all matter. A little more PR perspective, this time without overthinking it.
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Quick trip to Sydney, all will be revealed soon… 👀
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Paris, through Diane’s lens. 🇫🇷 Our International Editorial Director @dianegorgievski @kodacutters led hair direction for the @camillaandmarc presentation at Paris Fashion Week. Every look was built with O&M, from prep to the final finish. Swipe for Diane in action, then the finished looks on the runway. ✨ Hero Products used: Cor Restore Colour Lock Milk & Leave in Treatment, Flexible Queenie Hairspray, Atonic Thickening Spritz Supported by Hair Artists: Adam Reece Hopkins @arh_koda Doria @studio.doria Sibel @sibelhairartist Loreen @loreen.rvl #oandmpro #cleancolour #cleankindhaircare #PFW #oandm
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Refined comfort and chic tailoring by Van Heusen. . . . . . . . . . . #vanheusen #sydneyfashion #menswear #lifestylesydney #suitsformen
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Sydney, your next @guess denim obsession is pulling up 🚌👖💙 👜 FREE GUESS denim mini pouch keychain filled with fragrance minis and a discount for your next shop
☕️ FREE beverage of your choice - choose from coffee, still or sparkling water ✨ Smell your way through your favourite GUESS fragrances
🛍️ Try on GUESS handbags, accessories and discover an exclusive preview of the new season denim
📸 Get your camera roll looking cute with all the denim photo ops 📍 Centenary Square, Parramatta, Sydney
🗓️ Thursday 8th October
⏰ 11:00am - 3:00pm #girlswhosidequest #thingstodoinsydney #guess #sydney #popup @guessaustralia
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Inside The Society • PR Confessions 🎙️ We sat down with Billy & Emily from @billyetc to get honest about what happens behind the scenes. From what makes them instantly want to work with a creator, to why a creator might miss out on a campaign, what they look at before booking, and what makes someone a go-to. The things we all think about, but don’t always say out loud.
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