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Blake Masoner

@blakethebrewer

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Co-founder/Head Brewer @craftcoast 🤙🏻

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#stateside #ithoughtitookwaymorephotos #mustvebeenmentalimages #thxforthememories #tilnexttime

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As the team at Craft Coast puts it, “The brewhouse is our canvas, and the beer is our art.”

And behind every masterpiece? Great ingredients, passionate farmers, dedicated maltsters, and brewers who bring it all together.

We caught up with the team at Craft Coast, in San Diego, to talk about their love for Canada Malting Euro Pils malt, the importance of quality ingredients, and the craft behind every pint.
Proud to play a part in bringing their art to life. 🌾
@blakethebrewer
@craftcoast

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Nobody likes being lost in the desert 💀#HazyIsNotAFlavor
#BrightisRight
#BeKindBiofine
#NobodyLikesWestCoastIPA
#WestCoastIPAisDead

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Our reporting for the Brewers Association discusses how the presence of on-site food options and an increased ability to connect with the community allows brewpubs (including San Diego’s own Craft Coast) to weather challenging conditions and a down economy. Click the link in our bio (www.sandiegobeer.news) to read the article!

#sdbeernews #sandiego #beer #sdbeer #craftbeer

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Today, we invite you to get to know a local brewer from Craft Coast who has spent 10 years making exceptional pizza- and taco-friendly beers, the best of which he says were crafted alongside good friends and colleagues. Click the link in our bio (www.sandiegobeer.news) to check out our latest installment of PORTRAIT OF A BREWER, brought to you by Hoppy Beer Gear!

#sdbeernews #sandiego #beer #sdbeer #craftbeer

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Our latest appearance on the FOX 5 Morning News provided a primer on the beers and personalities behind brewing facilities in the coastal city of Oceanside, namely Belching Beaver, Craft Coast, Green Cheek and South O Brewing! Click the link in our bio (www.sandiegobeer.news) to watch the segment!

#sdbeernews #fox5sandiego #sdbeer #beer #craftbeer

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🇲🇽The Hoppy Tap – Baja California
Donde la cerveza artesanal se vive, no se explica 🍻

🤟En una escena como la de Baja California, donde la cultura craft ya no es promesa sino realidad, The Hoppy Tap se posiciona como uno de esos espacios que funcionan como termómetro del movimiento: lo que pasa por sus canillas es, en gran parte, lo que está pasando hoy en la cerveza independiente de la región.

🍺La propuesta es clara: rotación constante de cervezas, fuerte presencia de productores locales y una selección curada del sur de California, acercando al público de Ensenada la calidad de la escena cervecera californiana sin tener que cruzar la frontera.

Como su propio nombre lo indica, el foco está en las cervezas lupuladas. IPAs frescas, expresivas y aromáticas conviven con lagers bien ejecutadas, cervezas de temporada y ediciones limitadas. Una carta dinámica pensada tanto para el consumidor curioso como para perfiles más técnicos: cerveceros, jueces y comunicadores.

🫂Pero The Hoppy Tap no es solo cerveza. El espacio funciona como punto de encuentro: mesas compartidas, barra protagonista y una cocina que entiende perfectamente su rol de acompañar, no competir. Street food bien resuelto, sabores directos y maridajes fáciles.

🦪Durante la visita apareció además un detalle que define el espíritu del lugar y de la ciudad: tostadas de ceviche frescas de cortesía, un gesto simple pero muy representativo de una ciudad costera donde el mar también forma parte de la identidad gastronómica. Maridaje perfecto con IPAs aromáticas o lagers bien frías.

🏆La visita se dio en el marco del recorrido previo a la Copa del Pacífico, contexto en el que distintos referentes del sector recorren espacios clave de la escena regional. En ese mapa, The Hoppy Tap aparece naturalmente como un hub cervecero: un lugar donde se cruzan marcas, públicos, estilos y conversaciones.

Más que un bar, es un espacio cultural cervecero.
Un lugar donde se prueba, se discute, se compara y se disfruta.

Porque acá no se viene solo a tomar cerveza:
se viene a entender el momento que vive la cerveza artesanal en Baja California. 🍺🌊

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We’re kicking off our 2026 PORTRAIT OF A BREWER series with Blake Masoner, the founder of Craft Coast, a fast-growing, quintessentially San Diegan business. Head to our site (WWW.SANDIEGOBEER.NEWS) to get to know this veteran brewer better. And cheers to Hoppy Beer Gear for sponsoring this feature since its 2021 inception.

#sdbeernews #sdbeer #sandiego #beer #craftbeer

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Craft Coast has cans!!!! Get them before they’re gone!

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Our latest #SDBEER BRIEFS contains info on three different construction projects, ranging from the northern coast to the South Bay, and includes first-look photos of the redone interiors at Bottlecraft North Park, which just reopened TODAY! Click the link in our bio (www.sandiegobeer.news) for some news you can use!

#sdbeernews #craftbeer #sandiego #beer

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“It’s all happening”! The homies @craftcoast continuing to hustle and make moves! Big shoutout to the fellas for letting us stand around, get in the way, and crash the inaugural canning run today. Keep an eye out for more to follow 🍺 can-do attitude 🤪

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Me and @shaggythebrewer made a skate deck for @blakethebrewer over at @craftcoast !

#woodworking #artist #craft #brewery #beer #skate
@micah_edwin

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