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Bloom Trust Co.

@bloomtrustco

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Vetted floral resources + supportive community for florists
🌿 Comment TRUST to join the Bloom Trust Co waitlist
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A Day / Week in the Life - Warning this isn’t AI 🌸 As a floral designer, here are a few things that we usually don’t see or may not see often enough. There’s a lot happening behind the scenes to create beautiful flowering experience and to Flower With Purpose. Picking & Filling Bud Vases, Early Morning Computer Work, Sweeping, Scrubbing Buckets, Networking, Making a Reel, Prepping, Designing, Filming, Meetings, Meetings, Prayers, Weekly Business Ed., Weekly Floral Ed., Flower Runs, Workshops, Looking ahead to the Next Season Consulting with your business coach / mentors, celebrating others, sharing & so much more Family Life refinedgatherings.com For those who enjoy Floral Beauty and the Art of Gathering Well. . Cleveland Floral Designer #refinedgatherings #contendforpeace #clevelandfloralartist
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In a recent episode of the Backroom Podcast, Amy of Bloom Trust Co reminded me that success does not always lie in a specific number and that it looks different for everyone. I know this, but it can be easy to forget! Yes, I can't pay the bills in hugs & thank yous, but they sure do fuel me to keep going on this unique, somewhat scenic route, one that I've purposely chosen. Here's what our success looked like this weekend: -Got to make homecoming court flowers and received so much gratitude from the families, some of whom used the flowers to make their own bouquets for the dance! -First pop up of the season at Sweetwood was slammed! Got to see so many beautiful faces we'd been missing and met lots of new friends. Built and tested some totems for broken arch installations and they were great! Despite the heat, the fall vibes were strong and dare I say...it was a few degrees cooler than usual?! -Bought some delicious sourdough from Eonia Microbakery who was also at the Sweetwood pop up! Hot tip from the baker herself...slice it up and freeze it, toast on demand. It was SO good w a little apple butter this morning. -My right hand, Rania, made some GORGEOUS bouquets and was always a step ahead. She helped us get out on time so I could go see my daughter perform at Tota for their Make a Wish Foundation benefit concert. -Always being reminded of the circle of life...was honored to create florals for a memorial held at Rusty Bellies and ended the day with the JOYOUS news of cousin Kara's engagement to a pretty awesome guy, Presidente Mason! Keep doing you, kids! Stay Gold! You can't go wrong with FULL HEARTS. Pretty sure of that.
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UPDATE: Doors are currently closed. Comment TRUST to join the waitlist for 2027. We’ve had amazing florists join us in @bloomtrustco this week. No surprise that every one of them brings something unique. A different business model, a different city, personal experiences that inform their work. We can’t wait to get to know every single story. That’s exactly what makes BTCO what it is. We’re not chasing big numbers. We never have been. It’s more important to us that we welcome florists who are looking for resources and a community like the one we’re building. It might be a good fit for you if: 🌿You value your sanity as much as your sales 🌿Your family matters more than your business goals 🌿You’re thinking about the legacy you want to build, not just your next order. That’s who BTCO is built for. Does that sound like you? Doors close tonight and we won’t open them again until sometime in 2027.
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UPDATE: Doors are currently closed. Comment TRUST to join the waitlist for 2027. We could tell you what BTCO is, but honestly, I trust our members so much more. The resources, the support, the sense of finally finding a space that feels safe...it’s all in this post. If you’ve been hoping to find some support and encouragement as you run your flower business, this could be it! Can’t wait to get to know you and your business! ✨
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I talk about Bloom Trust Co @bloomtrustco and CIRCLE all the time, but apparently I rarely stop to explain what it really is! Know how I know this? Because you told me! 🤣 It took a string of one-on-one calls with florists in our community for me to realize it. So this week’s BB podcast episode is a real explainer, with Shelley O’Neill of @oysterflowerco helping us walk you through it. Shelley left teaching, built a wedding and event florals business, and just opened her own retail shop in Annapolis this summer. She’s been a BTCO + CIRCLE member for three years and knows the community better than just about anyone. I figured she’d be the perfect person to ask! We cover all the parts of our community that help Shelley (and her fellow florists) feel 👍🏼 it’s a safe community to have relevant floral conversations. We’re accepting new members Sept 14-16, 2026. It’ll be the last time in 2026. We’d love to have you IF this episode resonates with you. If not, I know there’s a great community of florists out there for you, too. 💛 🎧Listen now. Link is in bio. Hope to see you soon! xo Images: @leekrielphoto
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📣NEW PODCAST EPISODE: I’m bad at marketing. I’ve accepted it. 😅 Y’all keep asking “What is BTCO (Bloom Trust Co)?” — which means I’m falling down on my job as the founder. So instead of trying to explain @bloomtrustco myself, I asked someone who’s actually in it. Shelley O’Neill @oysterflowerco didn’t really understand what BTCO was until she became a part of it and experienced the community for herself. Three years and one brand new retail shop later, she’s a vital part of the community — and she told us exactly why. The new episode is up. 🎧Link to listen is in our bio. Comment TRUST to join our email list. We’ll let you know when BTCO doors open! We’d love to have you.💛 Images: @leekrielphoto
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@bloomtrustco Here is our final Flowering With Purpose Grant project. @kesem_greatercle provides free camp experiences for children whose parents are going through cancer treatments. We provided a private workshop voucher for their silent auction. Here are a few images from the workshop. It was great🍃 @alexandria_gallery_fine_art was kind enough to offer their beautiful space and it was perfect. Be sure to check them out @etonchagrin inside the mall. @bloomtrustco Thanks once again for helping us to Flower With Purpose.🌸
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What no one tells you about choosing flowers as a second career: 🌿You’ll wonder why you don’t have time to actually touch flowers. 🌿Managing personal finances for decades doesn’t prepare you to run a profitable business. 🌿Flowers cost more than you ever imagined. 🌿Building a sustainable business is HARD. 🌿The unwritten rules of this industry take a minute to learn. 🌿You could make more money doing so many other things. 🌿It’s physical. You’ll lift things heavier than a stem and clippers. 🌿It’s occasionally dangerous. Tall ladders and scissor lifts are part of the job. 🌿Balancing it with your personal life is tricky. 🌿Social media, website, marketing, sales are all non-negotiable skills now. 🌿The number of paid tools and apps you’ll juggle is dizzying. 🌿And spreadsheet skills? A gift few florists are born with, but we all need. But you were RIGHT about this: ✨Flowers are magic. ✨They let you impact your community with real purpose. ✨They heal hearts and give people hope. ✨They’re the creative outlet you’ve been craving. ✨The friends you make in this industry will become some of your best friends. ✨And yes, flower dreams DO come true. Bloom Trust Co @bloomtrustco (our sister company) is a place where second-act florists can gather to build the business they’ve dreamed about, with people who get it. From healthcare professionals and lawyers to corporate executives and teachers. You name a career, we probably know a florist who started there. We help demystify the unwritten rules of the floral profession, hand you vetted resources you can actually trust, and bring in working florists to answer your questions and share what’s really working for them. 💛 Doors are currently closed. Comment TRUST to join the waitlist for 2027. We’re not building the largest community. We’re building a slow intentional community of florists who value impacting their community through flowers. Is that you? We’d love to include you!
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Been a while since I introduced myself, so here it goes... I’m Amy. In 2009, I founded Botanical Brouhaha, a blog dedicated to inspiring and supporting floral designers, farmer florists, and flower lovers - which eventually evolved into a community with a podcast, a resource hub called @bloomtrustco, and a deeper-dive family of floral CIRCLES (more on that on a different day). Since I rarely take the time to introduce myself, you might be wondering who in the world is behind a community with such an odd name. Well, here are a few things about me: 🌿I love meaningful conversation! Small talk and socializing? Not so much. Diving deep into understanding another person’s perspective? Sign me up. (Also: we don’t have to agree!) 🌿I love flowers (obviously), but I love people so much more which is the direction I always seem to be moving in as a flower business owner (not so obvious - in fact, I don’t even understand how to write a job description around that, but I keep following my heart anyway). 🌿I’m deeply driven by a desire to understand the unique opportunities, challenges, and even limitations (yes, I said it 😳) of the floral profession as a career path. 🌿For the majority of my career I balanced owning a flower business with being a dental hygienist which I loved! 🌿What would I be doing if I wasn’t in the flower business? Pretty sure I’d be an investigative reporter. I’ve got A LOT of questions about the way things work and a deep desire to uncover the crap we try to hide. Thanks for being here! We have some meaningful work ahead. I hope you’ll be right there with me on the journey! I appreciate you!! xo An arrangement from my garden this summer— ready for delivery 🪏 One of my favorite ways to connect with flower colleagues — interviewing them for the Botanical Brouhaha podcast 🎙️ My office is packed with floral resources galore! Another favorite way to connect — intimate gatherings with Bloom Trust Co members and floral experts✨ We’re incredibly lucky to have innovators like Sue McLeary drop by Bloom Trust Co to share new techniques🌸 First time I’ve ever had a plot in a community garden and I’m loving it! 🌿
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I didn’t even know this was a “job” when I started. Heck, I didn’t even know it was a “thing” until I was somehow in the middle of doing it! 🤪 I just followed my heart and kept doing the things that made me feel happy and fulfilled - not what made sense financially or otherwise. Probably not great business advice, but still my truth and that’s all I ever promise. Want to join me on this flower journey? Here are 4 ways you can do that (choose your own adventure!): 🌸Get the JUST ONE daily newsletter (I send one floral resource to your inbox M-F) for free! Link to join is in our bio. 🎧Listen to the Botanical Brouhaha podcast (where @hey.nataliegill from @native_poppy joins me to tell the stories of real working florists and industry vendors) Another free resource we produce especially for you! Link in bio or find us on your favorite podcast platform. 🌿Join Bloom Trust Co @bloomtrustco —A private community for BB followers who want to go deeper! There we offer a video library of tutorials + Q&As, member meetups with special guests, separate Office Hours for retail florists and wedding florists, a weekly email of timely curated floral resources, a private members-only podcast called the Back Room, a searchable library of vetted products, resources, and workshops/courses, and grants to support our members as they continue learning. Join the Waitlist in our bio. 🟡CIRCLE Retail/CIRCLE Weddings — an 8 week deep dive into your hardest and most sensitive questions. You know, the ones you feel like you can’t really ask? You get to hear how the facilitators run their businesses from setting up systems and marketing, to pricing and tracking numbers for profitability (plus so much more that I can’t list it all here!). We only offer CIRCLE once a year for retailers and once a year for wedding florists. I’ll keep you in the loop. The Weddings session is up next: coming July/August 2026. Join the waiting list in our bio. Got a question about being a part of our community? DM me! Already involved in our community? Say hi👇🏽
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Thank you @bloomtrustco for inviting me to teach a zoom class for your members yesterday! Had a great time sharing many woodland and botanical couture mechanics. Thank you @thistleandbonefloral for all your assistance! Botanical fascinator made with alocasia stingray foliage, glorious fritllaria, digiplexis, ferns, pieris, dehydrated lotus pods, succulent leaves
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Running a flower shop is budding with magic, but some days feel like a thorn - it can be messy and overwhelming in ways you can’t understand until you’re in it. That’s why we’re excited to be leading CIRCLE Retail with @bloomtrustco. 🌸We’re pulling back the curtain on the parts of the retail floral business you don’t know about, sharing our insights from 10 years in the game. There are only a couple seats left for 2026. If you’re ready grow your business with a community that gets it, now is the time. Registration closes April 1st- and that’s no fool’s joke! Comment RETAIL for all the details!
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