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Prima | Exclusive Dining Access

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More from an incredible night at @goldenhofny with Chef Sam Yoo and New York’s hottest chefs, owners, and operators. Thank you to everyone who joined us. We love bringing this community around the table ❤️‍🔥 Presented by @sqaure @opentable @bookwithprima @mijentatequila @trestribusmezcal @cocacola @sanpellegrino_official @acquapanna 📸 via @bibictoria 🌷 @hannahwdaniel
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HOF Bibimbap, Honey Butter Pancakes, Mak-so-sa, and New York’s best, all in one room ✨ Thank you to Chef Sam Yoo and the @goldenhofny team for co-hosting, and to everyone who joined us for a night of great food and good company. Always a pleasure to bring this community together and give the ones behind service a night to enjoy it. Love you, NYC. Philly, you’re next! ❤️‍🔥 Presented by @square @opentable @bookwithprima @mijentatequila @trestribusmezcal @cocacola @sanpellegrino_official @acquapanna 📸 by @bibictoria
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These are of the most difficult dinner reservations to secure in the world. Some tables are worth building an entire journey around. From intimate sushi counters in Tokyo to immersive dining in Copenhagen and legendary New York institutions, these restaurants make dinner the destination. Their appeal goes beyond extraordinary food: it’s the anticipation, the atmosphere, the precision of the service, and the feeling of experiencing something truly distinctive. Securing a reservation can take patience, but an unforgettable evening is a compelling reason to plan ahead. These are nine coveted tables to keep on your travel wish list. Which would you cross the world for? Restaurants Featured: • Gaggan Anand, Bangkok, Thailand • Carbone, New York, USA • Sushi Saito, Tokyo, Japan • Disfrutar, Barcelona, Spain • Atomix, New York, USA • The French Laundry, Yountville, California, USA • Damon Baehrel, Earlton, New York, USA • Alchemist, Copenhagen, Denmark • Rao’s, New York, USA
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Pancakes underneath the Manhattan Bridge aren’t the only New York icons on Chef Sam Yoo’s menu 🥞✨ Meet the Momofuku Ko alum who took over his parents’ Midtown restaurant last year to grow his culinary footprint. Today, @goldenhofny layers Italian, Chinese, and American influences over bold Korean flavors for a menu that feels both nostalgic and brand new. Subscribe to our newsletter on @substack to read the full interview. We’ll see you tomorrow night for Hot Chefs, presented by @square ❤️‍🔥 @opentable @bookwithprima @mijentatequila @trestribusmezcal @cocacola @sanpellegrino_official @acquapanna Interview and writing by @by.hiraqureshi 📸 via @goldenhofny
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From a buzzy neighborhood diner underneath the Manhattan Bridge to a lively bar and grill inspired by old-school Korean pubs, Chef Sam Yoo knows what it takes to make dishes go viral and stay beloved. His Midtown darling Golden HOF is an example of how the bones of a New York restaurant can be restored and adapted to meet the dynamics of an ever-changing neighborhood. We’re so excited to co-host with Chef Sam for Hot Chefs. See you all Tuesday night @goldenhofny for an unforgettable night ❤️‍🔥 Presented by @square @opentable @bookwithprima @mijentatequila @trestribusmezcal @cocacola @sanpellegrino_official @acquapanna
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New York City, we’re home! ❤️‍🔥 On October 13th, we’re headed to @goldenhofny for an industry-only dinner with Chef Sam Yoo and the team behind @goldendinerny. Inspired by the old-school Korean pubs known as “hofs,” Golden HOF brings the same nostalgic, lively spirit to New York through a Korean-American lens. Think inventive takes on Korean comfort food, elevated drinks made to match, and the playful approach that made Golden Diner a city favorite – yes, there will be honey butter pancakes 🥞 Join the chefs, restaurateurs, operators, and hospitality friends shaping New York’s food scene for a multi-course dinner and an evening to reconnect with the community that’s always serving others. Space is limited. Industry only. Presented by @square @opentable @bookwithprima @cocacola @mijentatequila @trestribusmezcal @sanpellegrino_official @acquapanna
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A new chapter, built around the right connections. At Altera Terra, we have always believed that access means very little without relationships. It is therefore with great pleasure that we announce our partnership with PRIMA, extending our world beyond travel into an international hospitality network built around the same principles we value: trust, recognition and meaningful connections. As part of this new chapter, Domenico Morelli, Founder of Altera Terra, has been appointed France Country Manager for PRIMA, leading its development in France and curating a network of exceptional restaurants, hotels and hospitality partners across the market. For Altera Terra, this is more than a partnership. It is another way of opening the right doors — for our clients, our partners, and the people we are fortunate enough to bring together. Altera Terra × PRIMA For Those Drawn Elsewhere. #access #hospitality #relationships #france #uk
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A few more from last week’s industry dinner at Publican Quality Meats in Chicago ❤️‍🔥 Thank you to the PQM team for hosting us and to all the chefs, restaurateurs, and hospitality friends who joined us for the evening! Presented by @square @opentable @mijentatequila @trestribusmezcal @topochicousa @cocacola @bookwithprima 📸: @leighawondergem
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London meets Paris, and the group chat becomes real life. A September evening at the @bookwithprima VIP launch event at Tramp with @the_modernists. Lovely to finally meet fellow London ambassador @jonnybann and Paris ambassador Domenico in person, alongside founder @melissa_dewar Different cities, a shared love of bringing people together. Here’s to more evenings like this.
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PRIMA, a Miami-based startup building infrastructure for the recommendation economy, raised more than $5 million in Seed funding to accelerate its global expansion after launching in Miami. Founded by CEO Alex Zhardanovsky, the company connects hotels, residences, concierges, advisors, and creators with restaurants, bars, clubs, and experiences, enabling trusted, performance-based recommendations while helping hospitality businesses measure and monetize word-of-mouth referrals. Zhardanovsky said the company believes relationships, trust, distribution, and access—not technology alone—will define the next generation of hospitality infrastructure. FUN FACT: (How it started, revenue milestone, unique founder story, etc.): PRIMA was launched earlier this year by serial entrepreneur Alex Zhardanovsky, who previously built Azoogle’s $200M+ affiliate marketing business. Frustrated by how fragmented and favor-based restaurant reservations became, he built PRIMA as a unified network connecting restaurants, hotels, and concierges, turning demand into a real, trackable marketplace. After launching in Miami, PRIMA is now scaling globally. FOUNDER: Alex Zhardanovsky ROUND: Seed AMOUNT: $5,000,000 HQ: Miami, Florida #VentureCapital #Hospitality #Startups #PRIMA #TradedVC
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Your next great reservation starts here. 🍽️✨ We’re excited to welcome @bookwithprima as the newest Inspire community partner! PRIMA is a premium booking platform offering priority access to New York’s most coveted tables, arranged exclusively for Silverstein Properties. Ready to find your next dining destination? Open the Inspire Your Day app to access your building’s dedicated PRIMA link and start exploring. #InspireYourDay #BookWithPRIMA #NYCDining #NYCEats #inspirecommunity
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We sre happy to introduce our newest partner who have been making waves in the US, Paris, Ibiza, Barcelona and now London. @bookwithprima iis a premium booking platform and revenue-sharing network that connects high-value guests and hotels with exclusive, hard-to-get reservations at top restaurants, bars, and clubs. It offers real-time booking tracking for concierges, performance-based monetization for venues, and instant VIP access for travelers. What are the benefits? For Concierges & Hotels: Provides access to sold-out venues via in-room QR codes, tracks referral credits in real time, and shares booking revenue. For Restaurants: Monetizes peak-time and sold-out demand, shares access fees, and reduces no-shows through high-intent short-term bookings. For Guests: Delivers instant, waitlist-free table reservations at elite global hospitality hotspots. https://primaapp.com/ interested in speaking to someone from Prima about signing up? drop us a message and we can make the introduction.
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