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BOUDREAU STUDIO 🌞 Zoë Boudreau

@boudreaudesigns

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❤️‍🔥 Undeniable identities for founders & brand teams
🐬 Associate Design Director at @rethinkideas
💌 [email protected]

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𝐅𝐎𝐔𝐑 𝐑𝐔𝐋𝐄𝐒 𝐅𝐎𝐑 𝐑𝐄𝐀𝐋 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐄 𝐂𝐎𝐋𝐋𝐀𝐁𝐎𝐑𝐀𝐓𝐈𝐎𝐍

True collaboration is messy, and that’s kind of the point. 💥

Swipe through for key takeaways from Rethink’s Zoë Boudreau @boudreaudesigns and Jesse Shaw @jesse.shaw on building high-trust creative partnerships, pivoting fast, and ditching sequential handoffs.

🍿 Catch the full talk on our YouTube channel. Link in bio!

#creativepulse #cpyvr #yvrcreatives #freelance #graphicdesigner #projectmanager #creativedirector #photographer #agencylife #vancouver #creativeleadership #vancouvercreatives #entrepreneur #successful #advertising #meetup #inspire #connect #creative #design #designer #business #agency #startup #event #vancity #professional #industrystandard #freelance #freelancer

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At the end of 2024, somewhere between worn out and optimistic for the year ahead, I decided 2025 was going to be my year.

And honestly? It delivered.

I am hugely honoured to say this year put me on some of the biggest stages in the creative industry: judging the PENTAWARDS, shortlisting for Cannes Lions International Festival of Creativity, and judging the 30th Young Lions. Inspiring, humbling experiences that also introduced me to incredible talents from around the world – some I know I’ll stay close to for the rest of my career 🙏🏾

These milestones also led me to writing articles for the likes of Creative Review, something I’m genuinely proud to put my name to and one that will live in the archives for years to come.

Outside of work, life showed up too. I moved to London to find a new place to call home, built an entirely new social circle, and ran a half marathon despite physical setbacks.

However, none of this happened alone. Every step forward was backed by people who encouraged, checked in, and believed in me – especially on the days I didn’t. Thank you to the people who helped me and made it all possible.

2025, you stretched me and rewarded me in ways a simple LinkedIn post can’t fully capture. But the best part? 2026 is already shaping up to be even bigger. So I’d like to say a Merry Christmas and a Happy New Year to you all.

2026, watch this space because I’m comin’ for ya! 😏

#design #goals #cya2025

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As a commercial creative, you know what BAD creative collaborations look like.

Disjointed handoffs. Ego clashes. Missed deadlines.
What starts out as a dream team turns into a nightmare.
And you end with a franken-project that no one’s proud of.

𝘉𝘶𝘵 𝘸𝘩𝘢𝘵 𝘪𝘧 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘥𝘪𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘱𝘢𝘪𝘯𝘧𝘶𝘭?

On October 23, we’re gathering at Rethink’s new Mount Pleasant HQ to pull back the curtain on what great creative teamwork looks like.

Zoë Boudreau and Jesse Shaw will show you how they’re challenging the norms of how creatives work together.

If you want to make your collaborations less painful AND produce more distinctive work…
You don’t want to miss this.

𝐑𝐒𝐕𝐏 𝐧𝐨𝐰 (𝐋𝐢𝐧𝐤 𝐢𝐧 𝐛𝐢𝐨)

#creativepulse #cpyvr #yvrcreatives #freelance #graphicdesigner #rethink #creativedirector #photographer #agencylife #vancouver #creativeleadership #vancouvercreatives #entrepreneur #successful #meetup #inspire #connect #creative #design #designer #business #agency #startup #event #vancity #professional #industrystandard #freelance #freelancer

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Bike for Brain Health by @boudreaudesigns & @jesse.shaw

Submit your work —— DM us your project for a chance to get featured.

#thegraphicaddict

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By @boudreaudesigns & @jesse.shaw : This year’s Young Lions brief was to redesign the Bike for Brain Health event. We designed a dynamic system based around a bike that shifted depending on its environment. My fave part? The motion system 🫶🏻🫶🏻 What an absolute dreaam this whole process was. CANNOT wait for Cannes and what’s to come next.

● get new fonts & submit works:
● contemporarytype.com

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Cannes 25. Over and out. ✌🏾

*Woopsie, it’s day 5, not 2.
It’s been a long week 🤪

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Young Lions competition day ft Emma Chamberlain

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@boudreaudesigns
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Bike For Brain Health
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This year’s Young Lions brief was to redesign the Bike for Brain Health event. We designed a dynamic system based around a bike that shifted depending on its environment.
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#graphicdesign #branding #brandidentity #visualidentity #identitysystem #artdirection #brandingdesign #designsystem #illustrations #illustration #posterdesign #poster #typeface #typedesign #typography

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As part of the 2025 Young Lions brief, this dynamic identity redesign for Bike for Brain Health turns a bicycle into a living metaphor. Twisted but familiar, the bike reflects both the confusion of dementia and the resilience behind the ride.

🚴 A morphing bike as metaphor for memory and movement
🌀 Visual system shifts with context—fluid, adaptive, human
📸 Bike frame becomes photo tool + wayfinding icon
🏆 Young Lions 2025, designed during the competition
💛 A concept rooted in care, community, and clarity

Read the article on :
Logonews.fr (link in bio)

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🇫🇷 Bike for Brain Health : le vélo comme langage vivant
Réponse à la compétition Young Lions 2025, ce projet transforme le vélo en symbole mouvant de la mémoire. Tordu mais reconnaissable, il incarne la désorientation liée à la démence, mais aussi la force collective pour tracer une voie vers l’espoir.

🚴 Un vélo déformé comme métaphore de la mémoire
🌀 Système visuel adaptatif selon les environnements
📸 Le cadre sert d’outil photo et de signalétique événementielle
🏆 Young Lions 2025, conçu durant le brief
💛 Une identité ancrée dans le soin, la communauté et la générosité

Découvrez l’article sur :
Logonews.fr (lien dans la bio)

@boudreaudesigns @jesse.shaw @younglionsglobal
Photos © Boudreau design

#branding #identity #2025 #logonews_mag #new #dementiaawareness #younglions #motiondesign #eventbranding

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Bike for Brain Health visual identity by @boudreaudesigns & @jesse.shaw

Submit your work —— DM us your project for a chance to get featured.

#thegraphicaddict

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Visual Identity for Bike for Brain Health designed by @boudreaudesigns and @jesse.shaw #bountyhuntersarchive #graphicdesign #visualidentity #motiondesign #motion #graphicdesigner #graphicdesigncommunity

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Bike for Brain Health by @boudreaudesigns and @jesse.shaw

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#graphicdesign #branding #brandidentity #visualidentity #identitysystem #artdirection #brandingdesign #designsystem #illustrations #illustration #posterdesign #poster #typeface #typedesign #typography

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