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Zara Haque

@byzarahaque

4K

followers

856

following

fashion, art, craft & other things I love ✷
founder @seraicollective
creative consultant 🛸
📍 dubai

POSTS STORIES REELS TAGGED

Some things are too meaningful to leave unworn.

I brought my mother’s veil to @zoan.ash to be preserved through hand embroidery — keeping the memory of the original piece, while giving it a new life.

Keepsakes is a new embroidery service by Zoan Ash, coordinated by @seraicollective, for personal pieces you want to preserve, rework or make your own.

Mine began with my mother’s veil.

Directed and Filmed by @__mehzabin
Produced by @__mehzabin & @mugdhokhaled
Embroidery by @zoan.ash
Coordinated by @seraicollective
Creative direction @byzarahaque

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Behind every independent label is a story of experimentation, persistence and countless decisions that rarely make it into the final collection.

Thank you to @shi.vin and @laura.puscasuu for sharing the journey behind @absentfindings and to everyone who joined us. Evenings like these remind us why creating space for independent designers, thoughtful conversation and genuine connection matters 🤎

Content captured by @morooj.alattas

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Join us for The Making of a Label, a conversation with Shivin Singh @shi.vin and Laura Puscasu @laura.puscasuu , the minds behind Absent Findings @absentfindings , moderated by Serai Collective founder Zara Haque @byzarahaque .

An honest look at the creative and commercial decisions behind an independent label—from developing a collection to production, pricing, retail and growth.

For fashion and business students, emerging designers and anyone considering creating a label of their own.

31 July · 6–7 PM
Serai Collective, Al Quoz

Complimentary admission. Register through the link in bio; seating is limited.

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If you could customize one thing you own, what would it be?

A favorite handbag. A denim jacket. A scarf. A gift for someone you love.

At Serai Collective, you can either bring your own piece or select one from our collection and work with designer Zoan Ash to personalize it through embroidery, beading, initials, meaningful dates, handwriting, motifs, and custom artwork.

Whether you’re preserving a memory, creating a one-of-a-kind gift, or simply making something your own, each project is developed individually and crafted by hand.

Send us a photo of your piece—or visit Serai to explore pieces that can be customized for you.

📍Al Quoz, Dubai

#fashion
#dubai
#Luxury
#craftsmanship
#giftideas

(Custom Embroidery Dubai, Personalized Gifts Dubai, Monogramming Dubai, Hand Embroidery UAE, Luxury Personalization Dubai, Custom Beading Dubai, Bridal Embroidery UAE, Embroidered Handbags Dubai, Custom Denim Dubai, Personalized Fashion UAE, Bespoke Embellishment Dubai, Serai Collective, Zoan Ash)

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current summer obsessions at @seraicollective 🤎

#dubaiconceptstore #dubaifashion #slowfashiondubai #emergingdesigners #artisanmade

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my beautiful Zara in @zoan.ash exclusively at @seraicollective

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Congratulations my baby girl @styledzara
It feels like just yesterday I was holding you in my arms, and today I’m standing here watching you launch your own dream. Seeing @seraicollective come to life — a beautiful platform bringing international designers together — is one of the proudest moments of my life.

You worked on this so single-handedly, with endless days, sleepless nights, and a heart full of passion, making sure every little detail was perfect. The dedication, strength, creativity, and love you poured into this are beyond words.

You have always been different in the most beautiful way — unique, fearless, unstoppable, and full of vision. Watching you grow into the woman you are today is emotional in ways I can’t even explain.

Always remember how deeply loved you are and how incredibly proud we are of you. Keep shining, keep creating, and keep believing in yourself the way we believe in you.

Our little girl is no longer little… and yet she’ll always be our baby 🤍✨

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AZFW is finally here✨ Come watch us on the runway📸

Follow along @azfw.official to stay updated on events and show days!

#fashionweek #fashionmonth #modellife #ootd #azfw

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