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It is detail – and our preference for one detail over the next – which informs every choice that we make.
 
We chose this shirt (not THAT shirt), we like this film (not THAT film), we love this band, (not THAT band), and so on.
 
With this in mind, Fred Perry invited a variety of people from in and around our world to nominate one detail which is so crucial to them, that it has – in some way – shaped who they are.
 
This publication was conceived and produced in collaboration with British art director Scott King.
 
Copies are FREE to collect in person from Fred Perry shops worldwide, or with any order made online from fredperry.com.
 
Available from 14 May onwards, while stocks last.
 
CONTRIBUTORS
 
@alexishotchip
@alistairwaterfield
@cackers_
@cameronjlwest
@cary.kwok
@charlesjeffreyloverboy
@craig__green
@davidcurtisring
@dominiquefenn 
@elaine_constantine
@georgeshaw_artist
@henryshipton
@jeremydeller
@johnjosephholt
@kris_van_assche
@mr_dave_haslam
@prof.andrewgroves
@stoyanlukov
@tonycokes_
@100clublondon
@wolfgang_tillmans 
John Drabble
Joseph Kondras
Richard Turley
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