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CARIVIDA

@carividanyc

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Radiant skin. Rooted in ritual.
Available now 🌴 ✨
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Recent creative direction work for @carividanyc Over the past few months, I’ve been working on bringing Carivida’s vision to life, from developing the overall visual identity to creating content across all their digital platforms. Carivida is a Caribbean-inspired skincare brand rooted in natural ingredients, intentional beauty, and island living. The creative direction focused on creating a visual world that felt elevated, fresh, and authentic to the brand, while telling its story through thoughtful imagery and design. My work included creative direction, website design, photography + video production, graphic design, social media strategy, and content creation. It’s been so fun getting to build out Carivida’s world and see everything come together! #CreativeDirection #ArtDirection #BrandIdentity #VisualStorytelling #CreativeProduction
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shots from recent campaign <3 Photo: @sierrapruitt @carividanyc
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There are launches we celebrate for our clients - and then there are launches that feel especially close to home. 💛 After 26 years as part of the Tractenberg & Co. family, Niki Johnson is officially adding a new title to her résumé: Founder. Inspired by her childhood growing up on a farm in Trinidad & Tobago, Niki created @carividanyc to bottle the radiant, nourished glow she grew up with - beginning with Island Glow Nectar, a face + body oil inspired by the beauty, ingredients and spirit of the islands. 🌴✨ We’ve been lucky enough to have Niki as part of our agency for more than two decades, and we couldn’t be prouder to celebrate this next chapter with her. 26 years with us. A lifetime of inspiration behind her. And now, a brand of her own. Congratulations, Niki. We can’t wait to watch you glow. ✨
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