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Carly DeFilippo Carchedi

@carlydefilippo

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co-founder @cognoscenticreative
storyteller + brand strategist
🏔️ colorado + beyond
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📣 @carlydefilippo’s @finguppodcast Episode Relaunch 📣 Carly DeFilippo has spent her career serving companies through copywriting, marketing and brand strategy. Though she was fortunate enough to work in the culinary realm, supporting brands such as Chef Daniel Boulud, Carly spent periods in her career where she felt stuck, not truly doing what she enjoyed, for companies that didn’t offer a supportive culture.    Listen to Carly’s episode of F’ing Up (S2 Ep9) via the links in my bio. ————————- ABOUT F’ING UP: The F’ing Up Podcast is dedicated to sharing real truths about the career journeys of successful individuals. Host, Deanne Rhynard, interviews these individuals, points out what they’ve achieved and immediately throws that out the window and focuses on the tripping hazards along the way. Society has programmed us, largely by way of social media, to think success happens easily and overnight. Deanne points out the realities and humanizes the experience by asking probing questions and urging guests to be vulnerable. #fingup #finguppodast #podcast #newepisode #businesspodcasts #femalepodcaster #successsecrets #podcastersofinstagram #failure #fail #success #entrepreneur #career #work
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Broken Isolated Discouraged Lost These are just a few of the words successful people have used to describe how they felt during their career journey. I have recorded 30+ interviews with successful individuals who were willing to tell the full truth. To share the lows so we can normalize the experience and adjust our expectations. I just wrapped Season 2 of the @finguppodcast which features 16 incredible people. You can listen to their stories on the F’ing Up Podcast- listening 🔗s in my bio. ————————- ABOUT F’ING UP: The F’ing Up Podcast is dedicated to sharing real truths about the career journeys of successful individuals. Host, Deanne Rhynard, interviews these individuals, points out what they’ve achieved and immediately throws that out the window and focuses on the tripping hazards along the way. Society has programmed us, largely by way of social media, to think success happens easily and overnight. Deanne points out the realities and humanizes the experience by asking probing questions and urging guests to be vulnerable. You’ll be surprised what guests share, from being fired to surviving addiction, to overcoming suicide - all guests have captivating and relatable experiences. #chef #chefslife #restaaurant #foodservice #food #failure #success #career #vulnerability #founder #culture #addiction #suicide #low #WorkStruggles #ladder #mistake #anxiety #stress #disappointment #leadership #depression #mentalhealth #sobriety #alcohol
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Colorado eats + bevs 🏔️🍴
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We are thrilled to announce that @oystersunday has been named one of @fastcompany’s Most Innovative Companies of 2024. To be recognized among such incredible organizations and industry disruptors changing various landscapes, from AI to energy to healthcare, is an honor to our team, our community, and our industry. We founded Oyster Sunday to support independent hospitality businesses by taking meaningful responsibilities off operators’ plates so they can focus on what matters the most. As a result, over the past four years, we have supported 173 operators coast to coast and now internationally. From breweries and CPG to multi-unit hotel groups to single independent restaurants, we have had the privilege of being strategic partners to operators who are the heartbeat of our communities. With every conversation, we are always listening to address the needs of our clients. To this point, we recognized a lack of access to affordable healthcare within the industry, leading to issues of care, recruitment, and retention.  This led us to create our second company in 2023, OS BENEFiTS (@osbenefits). On April 1st we open a new access to care, sign up for our waitlist today via the link in our bio.  As we say time and time again, this company is only made possible by our incredible team - a special thanks to @jessicaabell @nesdavis @aperitivoali Krystal Hayes Rachel Stanton @jkakamuttman @sophieamodeo @byronjlo @mia.sophia @carlota_clark @molivo @maudepb @katiebell @alisonvdb
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per·form·ance anx·i·e·ty noun 1. extreme nervousness experienced before or during participation in an activity taking place in front of an audience. Have you experienced it? It can show up in a variety of ways and places, during 💃 a performance on stage 📆 an important meeting 🕴️In a 1:1 with your boss 🙅‍♀️ A confrontational conversation with a friend or stranger @carlydefilippo shares about her experience with performance anxiety. She loved what she did at the core, but she suffered from performance anxiety, she would all but black out. Listen to her full story on the @finguppodcast You can 🎧 listen via the links listed in the bio. #entrepreneurship #personaldevelopment #careers #business #churn #quit #performanceanxiety #anxiety #stagefright #fingup #finguppodast #instagood #podcast #newepisode #businesspodcasts #femalepodcaster #successsecrets #working #failure #fail #success #entrepreneurship #femaleentrepreneur #career #work #worklife #reallife #share #like
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🗣️Commiserating is a sure way to bring employees together, BUT… I assure you, this doesn’t boost #morale, #engagement or #culture. ❌❌❌ In fact, it brings employees together to discuss the problems within the organization, exasperating employees and potentially creating additional issues. In @carlydefilippo’s case, employees left the company in droves. There’s no doubt many of us have had these experiences and are connected with people forever due to the rough road experienced while at a particular company. In her episode of the F’ing Up Podcast, Carly DeFilippo shares about this topic. Even still to this day, when she sees former colleagues from a particular job, they share about the struggles they all faced. You can 🎧 listen to Carly’s via links listed in my bio. #entrepreneurship #personaldevelopment #careers #business #churn #quit #fingup #finguppodast #instagood #podcast #newepisode #businesspodcasts #femalepodcaster #successsecrets #working #failure #fail #success #entrepreneurship #femaleentrepreneur #career #work #worklife #reallife #share #like
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Am I worth 5 minutes of your time? That isn’t fun to think about, especially if the answer is no. Feeling like you’ve worked hard and earned the right to be somewhere can feel good OR it can come with a lot of complex emotions if you feel others may not agree. @carlydefilippo, Co-Founder of @cognoscenticreative, rose to career heights in NYC, including working for The Dinex Group (Chef Daniel Boulud). Through her work, Carly had the opportunity to attend many prestigious events. Even so, there were times when others in the room sized her up. With that came self doubt and uncertainty about her career state. Listen to Carly’s episode of the @finguppodcast via the links listed in my bio. She shares more about this topic and touches on many other challenging career experiences. #fingup #finguppodast #instagood #podcast #newepisode #businesspodcasts #femalepodcaster #successsecrets #working #failure #fail #success #entrepreneurship #femaleentrepreneur #career #work #worklife #reallife #share #like #entrepreneurship #personaldevelopment #careers #business
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F’ing Up Podcast has been and continues to be a labor of love. I interview successful individuals, point out what they’ve achieved and immediately throw that out the window and focus on the tripping hazards along the way. Society has programmed individuals, largely by way of social media, to think success happens easily and overnight. I point out the realities and humanize the experience by asking probing questions and urging guests to be vulnerable and to use the lens during the time of the experience vs. today’s more rosy-glassed view. The podcast is in its 2nd season, and guests include the following (episodes already released; more coming!): @sarahj_tribute @katy.mcfee @mosquitoni @wen.coaching @teenwolfd @alexpoon128 @rebekah.bastian @liam.darmody @carlydefilippo Listen via any podcast app; 🔗 in bio. #fingup #finguppodast #instagood #podcast #newepisode #businesspodcasts #femalepodcaster #successsecrets #working #failure #fail #success #entrepreneurship #femaleentrepreneur #career #work #worklife #reallife #share #like #entrepreneurship #personaldevelopment #careers #business
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Bad work #culture is like having spoiled milk in your coffee. You really want the coffee. In fact, you need it to propel you forward, but it tastes and makes you feel like sh*t. 🤢 @carlydefilippo Co-Founder of @cognoscenticreative, in the latest episode of the F'ing Up Podcast, shares her experience when time in a role was turned sour due to the lack of leadership and emphasis on employee engagement. Listen to Carly’s episode of the @finguppodcast via the links listed in my bio. While you’re there, please click #follow to subscribe to the podcast. 🙏 #fingup #finguppodast #instagood #podcast #newepisode #businesspodcasts #femalepodcaster #successsecrets #working #failure #fail #success #entrepreneurship #femaleentrepreneur #career #work #worklife #reallife #share #like
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F’ing Up next is @carlydefilippo! Carly has spent her career supporting companies through copywriting, marketing and brand strategy, but that’s only skimming the surface. Though she was fortunate enough to work for household names, Carly spent periods in her career where she felt stuck, not doing what she truly enjoyed, in unsupportive cultures. You can to listen to her episode of the @finguppodcast via the links in my bio! — Carly DeFilippo is the co-founder of @cognoscenticreative, a Denver-based branding and creative studio. Her career has spanned the fields of copywriting, marketing and brand strategy, with a particular focus on the food and hospitality sectors. After earning a Master’s degree in Paris—studying French culture and culinary criticism—she spent a decade in New York City, leading content marketing efforts for the Institute of Culinary Education and The Dinex Group (Chef Daniel Boulud). After several years immersed in the world of award-winning chefs, sommeliers and service professionals, she pivoted to an e-commerce start-up environment, leading B2C brand creative for food product design company W&P. In 2015, she co-founded Cognoscenti Creative with the goal of offering comprehensive branding and brand storytelling services at a scale more accessible to entrepreneurs.
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2023 stretched our creative capacity—both in scale and geography! From collaborating with established industry leaders @VirginHotels and @sagehospitalitygroup to supporting independent hotel projects in markets as diverse as Tierra Del Mar, OR and Fayetteville, AR, it was a year where we returned to our roots in hospitality time and time again. We also grew our body of work for architects, interior designers and developers, blending our passion for human-centric businesses with our longstanding love of design. We’re excited to see what 2024 holds, and are grateful to our clients, collaborators and friends for the unwavering support.
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Now it’s Carly’s turn! (Check our last post for Lauren’s story.)
 She may be the little sister, but her curious, direct nature has fooled many people into guessing that Carly was the older sibling. As a kid, she loved leading the charge on imaginary games and often got into trouble for questioning authority (entrepreneur alert!). Aside from that precociousness, her love of books and writing was apparent from a young age, whether starting a newspaper for her third grade class or devouring every issue of the New York Times Magazine in high school. In retrospect, her writing about food, chefs and hospitality makes all the sense in the world—just consider the first line of her college application essay: “I love tunafish...”
 P.S. — Carly recently had the chance to be interviewed about her career trajectory on the @finguppodcast slated to be released in January. We’ll share more details once it’s live!
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