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Opening our 2nd Chalk location in Irvine, California NEXT WEEK! October 24th is the big day! 🔥

If you’re in the area, come by, say what’s up, get a workout in, and experience some of the best fitness vibes you’ll find anywhere. Seriously, the community we’re building here is something special.

And if you live somewhere else in the world, we’ve got you covered too. Join us on the @chalk.performancetraining app and train alongside 65,000+ members putting in work every single day.

For all my Irvine locals, give @chalkirvine a follow and come hang with us for the grand opening!

Been building this thing since 2014, and it’s pretty wild seeing how far it’s come. To everyone who’s supported Chalk, trained with us, or been part of this ride in any way… THANK YOU. ❤️

None of this happens without you guys.

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I’ve been coaching people since 2014, and I can tell you one thing with absolute certainty.

There is a massive difference between following a workout program and having an entire team invested in your success.

Some of these clients spent 10–20 YEARS trying to achieve what they finally accomplished with the right coaching.

Others had already hired coaches, followed programs, and put in the work.

But something was missing.

And that’s exactly why I built CHALK VIP.

We don’t just hand you a workout and tell you to eat more protein.

We look at the entire picture.

Your training. Your nutrition. Your sleep. Your recovery. Your mindset. Your bloodwork. Your accountability.

Because the hour you spend in the gym matters. But what you do with the other 23 hours can make or break your results.

Every CHALK VIP client starts with a comprehensive blood panel covering approximately 100 biomarkers, helping us understand what’s happening INSIDE the body while we work on improving everything on the outside.

We’ve also integrated our OPTML telehealth services, giving clients access to licensed medical providers across all 50 states for evaluation and treatment when medically appropriate.

And throughout the entire process, you have a dedicated coach, personalized programming, and a team that actually knows who you are.

This isn’t designed for someone looking for another $29 workout program.

It’s for someone who values their health, their time, and having experts in their corner.

We’ve been doing this since 2014, and I’m incredibly proud of the more than 250,000 transformations we’ve helped create across CHALK.

But don’t take my word for it.

Listen to what these clients have to say.

And if you’ve been putting your health on the back burner while building a career, a business, or taking care of everyone else, maybe it’s time you put that same level of attention into yourself.

👇 Comment COACH or DM me COACH.

Let’s see if CHALK VIP is the right fit for you.

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Imagine spending 20 years chasing a goal, only to finally achieve it when you stop trying to figure everything out on your own.

That’s what makes these client testimonials so powerful.

These aren’t people who have never worked out before. Many have spent YEARS training, dieting, hiring coaches, and still struggling to get where they want to be.

The missing piece wasn’t always effort. It was having the right plan, the right support, and someone who actually held them accountable.

We’ve been transforming lives at CHALK since 2014, and I couldn’t be prouder of what our VIP coaching clients and team continue to accomplish.

CHALK VIP isn’t another workout program.

It’s a fully personalized coaching experience built around YOU.

✔️ A dedicated coach and 24/7 messaging access
✔️ Customized training and nutrition
✔️ Real accountability and ongoing adjustments
✔️ Comprehensive bloodwork and physician-guided health optimization through OPTML, when appropriate
✔️ A team invested in your progress, not just your payment

Because getting in shape is one thing. Building a body, improving your health, and having the confidence to live at your highest level is something else entirely.

If you’ve been stuck for years, have a demanding schedule, or simply want to stop guessing and start making measurable progress, this is exactly why we built VIP.

You don’t need another 20 years of trial and error.

👇 Comment COACH and let’s see if CHALK VIP is the right fit for you.

#OnlineFitnessCoaching #PersonalTraining #FitnessTransformation #HealthOptimization #CHALKPerformanceTraining

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I am about to renew my CHALK VIP membership for the third year in a row and the reason is simple:

The results have been massive.

Not only physically, but mentally, emotionally and financially as well.

Since joining @ryanfisch and the CHALK VIP program, my life has completely transformed. I have become a different woman.

My confidence has grown beyond anything I thought possible. I trust myself. I trust my decisions. I trust in my ability to set enormous goals and achieve them.

My business has doubled.

I have become a stronger leader, a better mentor and a more capable businesswoman.

I show up better.
I deliver better.
I make decisions faster.
I expect more from myself.
And I achieve more because I genuinely believe that I can.

But the transformation hasn’t stopped with my body or my business.

I am a better wife. My marriage has blossomed, even as we approach our twenty fifth year together. I am more emotionally aware, more present and more intentional in every area of my life.

I am simply a better person than I was before I entered this program.

CHALK VIP has been the greatest investment I have ever made in myself. Not because it gave me a temporary result, but because it changed the woman creating those results.

Ryan’s mentorship has challenged me to raise my standards, take complete ownership of my life and stop playing small.

That growth continues to ripple through everything I touch : my health, my mindset, my marriage, my leadership and my business.

So, as I prepare to renew for my third consecutive year, I’m not questioning whether it is worth the investment.

I already have the evidence.

My entire life is the return.

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Day 689 of Rucking: My First Half-Marathon, SAR Wild Run (8/9). Haven’t run this far in 32 years. This is the first step on my road to ultra running. Shooting for my first 50k in the fall, then a 100k, and my first 100 miler in fall 2027. My big goal is the Cocodona 250 in 2028.
#ultrarunning #goruck #goals #trailrunning #beaudacious

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Things I have learnt over the last two years as a client with Chalk VIP :

Yes, it will take time.

Yes, there will be obstacles.

Yes, there will be days where your motivation disappears.

Yes, you will have to lift heavy weights, push yourself physically and do things that feel uncomfortable.

Yes, you will question whether it’s worth it.

And yes… it is hard work.

But here’s what most people don’t realise:

The gym doesn’t just build muscle. It builds character.

Every session teaches you discipline over motivation.
Every heavy lift teaches you resilience.
Every setback teaches you patience.
Every small improvement proves that consistency always beats perfection.

Over time, those lessons stop living inside the gym and begin showing up everywhere else.

You become more confident because you’ve repeatedly proven you can do hard things.

You become more resilient because you’ve learned that discomfort isn’t something to fear, but often a sign that you’re growing.

You become healthier, stronger, more capable and more self aware. Not because of one workout, but because of the thousands of small decisions you made when it would have been easier to quit.

The strongest people aren’t the ones who never struggle.

They’re the ones who keep showing up despite the struggle.

That’s why training changes lives.
Not because it changes your body first. Because it changes the person inside the body.

And once that person changes, everything else starts to follow.

It is, without question, one of the greatest investments you can make in yourself.

I would never trade this life for the one I used to live.

Not for a second.

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Comment GUIDE and I’ll send you the exact program behind 250,000+ transformations, how I build it, and a sample training week.

How many days a week should you actually work out to build muscle? Here is the honest answer most trainers won’t give you.

Everyone thinks more gym days equals more gains. The research says otherwise. Here is roughly what each day per week gets you toward your genetic potential:

2 days gets you around 70%. Most people have no idea how powerful two full-body days really are.

3 days jumps you to about 85%. The single biggest jump you will ever get, and where most people should live.

4 days puts you near 90%. Basically maxed out for muscle growth.

5 to 6 days can reach 95 to 100%, but only if your sleep, nutrition, and recovery are fully dialed. For most people with a real life, that last stretch is not worth the cost.

For me personally, I train four to five days most of the year. But there are absolutely stretches where I only train three, and it just depends on what I want to focus on. If I really want to build more muscle, I go more. If I am happy where I am at, I pull back and spend more time outside doing things I enjoy. Both are completely fine.

The truth is frequency barely matters once your weekly volume is right. It takes about 6 to 10 hard sets per muscle per week to maintain, and 10 to 20 to grow. Two to three days covers that for most people.

So stop feeling guilty about not living in the gym. Three or four solid days, plus a run, a ride, or time outside, is a smart way to train for the body you actually want.

These numbers are estimated from Dr. Brad Schoenfeld’s volume research. Maybe off by five percent, but the pattern holds.

Comment GUIDE and I’ll send you the full program, how I built it, and a sample week. You have never been handed a free resource this good. I promise you that.

— Coach Fisch

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Body building session # 244 on the Chalk VIP program and day 2 on a new cut to get in to the best shape of my entire life.

This makes me very excited.

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Out of 65,000 people using my app every day, 80% run the same program. After coaching hundreds of thousands of people over the years, I built a full body style of training that I run myself and that my clients get phenomenal results with. There’s a reason they all keep coming back to it.

Comment LEAN for a free trial, or GUIDE to see exactly how I build it.

⭐️ If you want both, please comment twice with each word separately (in 2 separate comments)

— Coach Fisch

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A few recent screenshots from people inside our Full Body Aesthetic program.

This never gets old.

I’ve been in fitness since I was 16. I turn 40 this September.

And I didn’t start with some perfect little success story.

I started with nothing.

Actually, less than nothing.

In my early 20s, I got arrested for stealing Christmas presents for my family and went to jail.

Not exactly the shiny Instagram origin story, but it’s the truth.

Fitness was the thing that gave me structure when my life had none.

It eventually led me into CrossFit, helped me build a name in the sport, allowed me to train clients, open CHALK Performance Training in Orange County, and later build the CHALK online app.

Since 2014, we’ve helped hundreds of thousands of people change their bodies.

And the wild part is, for years I stressed about what I was “really” going to do with my life.

I kept thinking fitness was just the thing I loved doing.

Not the thing that would become my life’s work.

But the whole time, I was already doing exactly what I was supposed to do.

I just didn’t see it yet.

Now I get messages like this from people all over the world, and I don’t take a single one for granted.

Because when someone tells you your program helped them feel confident again, get stronger, get leaner, build discipline, or finally feel proud of themselves…

That means everything.

That’s why I still care so much.

If you read this far, I’d love to screenshot your progress one day too.

Comment GUIDE and I’ll send you a free 1-week template of the exact style of training these people are following.

And if you want the premium version with custom workouts, nutrition coaching, accountability, 24/7 coach access, and guaranteed results…

DM me COACH.

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You train. You eat decent. You’re still not happy with what you see.

I know exactly why.

You’re running one tool for a three-tool job. Nutrition, training, and lifestyle have to work together. Miss one and the body stays exactly where it is, year after year.

I’ve spent 20+ years figuring out what actually moves the needle. 15 as a pro athlete. Over 10 coaching on my own gym floor. Hundreds of thousands coached online. And an app with 65,000 people that shows me, in real time, exactly what works and what doesn’t.

I don’t guess. I have the data.

So here’s how I can help, depending on where you’re at:

Comment “LEAN” if your nutrition and lifestyle are handled and you just need the plan. You’ll get the exact structured training that’s driven hundreds of thousands of transformations. Proven, simple, built to follow.

Comment “COACH” if you’re done doing it alone. You’ll get a dedicated coach who keeps you accountable, customizes your nutrition and training to your life, and builds you a system so dialed in it’s almost impossible to fail. The fastest path there is, and we only take a limited number of people at a time.

Either way, you stop guessing today.

— Coach Fisch

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Your body is the outfit.

But most women train in a way that doesn’t actually shape it. They are stuck in a cycle of random workouts, too much cardio and no real structure.

When I stopped that cycle and started training with intention, I started to build a shape that actually makes me feel confident in my clothes.

I’m not training to be smaller, I’m training to look better and build shape.

I hear this all the time from women I talk to…
that wanting to look a certain way feels vain.

But it isn’t just about how you look, it’s about how you show up when you feel your best.

When you feel confident in your body,
you show up better in your relationships, your work, your life.

Taking care of yourself and wanting to look a certain way isn’t vanity, it’s self-respect.

If you’ve been putting in effort but not seeing the look you want, it’s probably not you, it’s your strategy.
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If you are done guessing and want to build a structured plan DM me the word “SHAPE”.

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