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Choo Choo

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One of the most common questions I get asked is how do you establish trust for a new start-up? Especially if you have a very small budget and can’t afford proper influencers who can share their audience and long-developed trust to your product. For me, the best way has to be founder ads, new users and new audiences can put a face to a brand and it immediately feels 100 times more trustworthy. What else do you think is a good way to establish trust with a small budget?
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The student loan survival kit 📱💸 ChooChoo for cheaper trains, Too Good To Go for leftover food deals, and Hauze for local discounts + keeping track of who owes what. Send this to your broke mates going to uni this year.
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ScotRail’s new £10 minimum fare came into force on 1 July, and it’s tied to a wider crackdown across the whole UK rail network. Here’s the full picture. The £10 minimum fare: If you board a ScotRail train without a ticket, and there was a way to buy one beforehand (ticket office, machine, or app), you’re now charged £10 minimum, regardless of how much your actual journey costs. ScotRail says fare evasion costs Scotland’s Railway over £11 million a year. Their own analysis found the ticket office was open in 74% of ticketless journeys, and a working machine was available in 90% of cases. So this isn’t really targeting people who had no way to pay, it’s aimed at people who could have bought a ticket and didn’t. Since the education campaign started in 2022, ticketless travel on ScotRail has dropped from 8.8% to 2.63%. There are exemptions: Kids for a Quid, certain concession tickets, stations without retail facilities, and passengers whose disability prevents them using a machine or ticket office. The refund change: Since 1 April 2026, National Rail changed the refund rules for Anytime, Off-Peak, Day Travelcard, Rover and Ranger tickets. You now have to request a refund by 23:59 the day before the ticket becomes valid. The old rule, letting people claim refunds up to 28 days after their travel date, has been scrapped. Why? Some people were travelling on a ticket, avoiding having it scanned, then later claiming a refund by falsely saying they never used it. The industry estimates this cost around £40 million a year. Advance tickets, Season tickets, and Delay Repay claims aren’t affected, and refunds for genuine disruption or exceptional circumstances (like a medical emergency) still stand. The bigger number: This all sits inside a broader push. A 2025 Office of Rail and Road review found fare evasion costs the UK railway up to £400 million a year, and these changes are part of the industry’s response. Not stating an opinion on this one. Genuinely curious what you all think, fair crackdown on people gaming the system, or too blunt an instrument that catches out honest mistakes too? Sources: ScotRail / STV News, Rail Delivery Group,
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I’d love your help! What annoys you when booking tickets?
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Great to see @alfiechoochoo @choochootickets today at @morganreachtv to film a podcast. Alfie has a great story which is very inspiring. Really grateful for him coming today all the way from London, and to hear all about the meteoric rise of Choo Choo - the train ticket app with a lot of benefits! Looking forward to sharing the trailer and full podcast soon! Thanks again Alfie 👊
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NEW TO BALHAM! Local resident @alfie.willis has launched a new app @choochootickets to make train travel in the UK simpler, more transparent, more affordable and help users get their delay compensation back. Alfie tells us more: “I first thought about Choo Choo after my dad called me in 2022, frustrated about how difficult it was to claim delay compensation for UK train travel. It almost felt like the train operating companies had designed the process to be as tedious as possible. “I shared my dad's frustration with claiming delay repay - a frustration I know many people in the UK have. I'm always finding myself on delayed trains, and so often the train operating company don’t even tell their passengers when they are eligible for delay compensation. “So, I decided to create a platform to tell passengers when they were eligible and give them the necessary information to make their claims and it made the most sense to become a ticket retailer to have all this required information, and hence Choo Choo was born! Kudos to my childish dad for the great name! “I wanted to move away from jack-of-all-trades apps and create a master of one: selling train tickets. Unlike platforms that upsell hotels or rentals, we focus purely on trains. “The app is designed for simplicity: search, choose, pay. No ads, no pop-ups, no pointless journey suggestions. With Apple/Google Pay, an e-wallet for tickets, and no newsletters, booking stays quick and clutter-free. “We never charge booking fees and always split tickets wherever possible to find cheaper fares—often beating bigger competitors. Plus, we flag delay compensation, link directly to claims portals, and show tools like the last train of the day to make planning easier. “We're currently designing our web version so you can book tickets at your desk, and if you have an account, these tickets will link seamlessly with your mobile app too.” For more info, or to download the app, visit their website - link in bio @choochootickets Congratulations Alfie and good luck! . . . . . . #Balham #Tooting #TootingCommon #TootingBec #Streatham #Furzedown #Earlsfield #ColliersWood #Wandsworth #WandsworthCommon #BalhamNewsie
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✅ 6-1 win away from home! Some really good football played today by the boys, a well deserved win! A huge shout-out to our sponsor @choochootickets - a new train ticket app with no booking fees 🤩 (how nice is that kit)
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