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Thank you very much @coffee.foundation Vollneis Afternoon and Haven Selfie I am Greatly in Waldgeist zur Collab Partner Picture 🙏🙏

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Suicide prevention needs more than a month of attention.

When the awareness posts become less frequent, the need to be heard doesn’t disappear.

If something is troubling you, you don’t have to wait for a campaign to make it worth talking about. And you don’t need to know exactly how to begin.

“I’m not sure how to explain this, but I’d like someone to listen.”

That can be your first sentence.

Heart2Heart offers free, anonymous and confidential emotional support in English throughout Switzerland.

Call 0800 143 000, every evening from 6–11pm, 365 days a year.

Save the number. It’s there beyond the awareness month, too.

#Heart2HeartSwitzerland #SuicidePrevention #MentalHealthCH #SupportInEnglish #SwissHelpline A person listening quietly during a conversation. Text reads: “When the awareness posts stop, you can still call.” Smaller text says: “Suicide prevention matters beyond an awareness month.” Heart2Heart’s number, 0800 143 000, appears with its daily opening hours of 6–11pm.

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September is Suicide Prevention Month💛

A month to remember those who are no longer with us, those who are struggling today, and the families and friends grieving someone lost to suicide.

But suicide prevention matters every day; not just in September.

Every day is an opportunity to check in on the people we love, not only when they seem to be struggling, but also when they seem okay.

Listen without judgment. Be patient. Be present. Sometimes, knowing that someone genuinely cares can mean more than we realize.

To anyone struggling right now: please reach out for help. You do not have to carry everything alone. You matter💛

And to those grieving someone lost to suicide: we remember them with you🤍

This month and every month, let’s choose kindness, start conversations, listen more closely, and remind each other that asking for help is 100% okay.

IF YOU OR SOMEONE YOU KNOW IS STRUGGLING, PLEASE REACH OUT FOR SUPPORT:

🇨🇭 Switzerland

📞 143 — Support in German, French & Italian
24/7 • Free and Confidential

♥️ Heart2Heart: 0800 143 000
English-language support
Daily, 6–11 PM • Free and Confidential
Outside these hours, call 143 and ask for English-language support.

🚨 In an immediate emergency: call 144 or 112

🌍 Outside Switzerland:
Visit findahelpline.com to find support available in your country.

You don’t have to face a difficult moment alone. You matter. Please stay ♥️

🎥 A huge thank you to our amazing videographer and producer @marcguerraz for creating this beautiful video and helping us bring such an important message to life.

🫶 An immense thank you to our beautiful actors @claudiabortiz and @ignaciofelmer for being part of this impactful project and helping us tell a story that matters 💛

#SuicidePrevention #SuicidePreventionMonth #MentalHealthMatters #YouAreNotAlone #MentalHealthAwareness

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⛰️ 50KM. 3 COUNTRIES. 1 PURPOSE.

Thank you. Merci. Danke. Siyabonga. ❤️

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⛰️50KM. 3 COUNTRIES. 1 PURPOSE.

Thank you. Merci. Danke. Siyabonga. ❤️

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On 12 September, we're taking on the Mont aux Sources 50km Ultra Trail in the Drakensberg Mountains — our first ultra marathon, with challenging climbs and altitudes reaching 3,000m.

🇲🇺 Jean-Paul — Mauritius
🇨🇭 Dario — Switzerland
🇿🇦 Running in — South Africa

We're not professional athletes. Just two colleagues and friends with full-time jobs, busy lives and our own doubts and challenges… who somehow thought: “Why not?” 😅

But this isn't just about running 50km. It's about the invisible mountains people face every day — mental health struggles, loneliness and difficult moments.

So we're using our challenge to support three organisations helping people through those moments:

🇲🇺 Befrienders Mauritius
🇨🇭 Coffee Foundation – Switzerland
🇿🇦 South African Depression Anxiety Group (SADAG)

❤️ Want to support us? Donations can be made directly to the organisations through the links in our bio.

📢 Can't donate? Kindly share this post. It could help us reach someone who needs support.

🧠 And if you know someone who may be struggling, please share the mental health helpline available in their country. Sometimes, knowing that help is there can make a difference.

50KM, 3 Countries, 1 Purpose: to remind people that they don't have to climb their mountains alone.

Thank you. Merci. Danke. Siyabonga. ❤️

#50KM3Countries1Purpose #MentalHealthAwareness #ItsOKToAskForHelp #MontAuxSourcesUltraTrail #HiltiEngagementBeyondBusiness

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On 12 September, we're taking on the Mont aux Sources 50km Ultra Trail in the Drakensberg Mountains — our first ultra marathon, with challenging climbs and altitudes reaching 3,000m.

🇲🇺 Jean-Paul — Mauritius
🇨🇭 Dario — Switzerland
🇿🇦 Running in — South Africa

We're not professional athletes. Just two colleagues and friends with full-time jobs, busy lives and our own doubts and challenges… who somehow thought: “Why not?” 😅

But this isn't just about running 50km. It's about the invisible mountains people face every day — mental health struggles, loneliness and difficult moments.

So we're using our challenge to support three organisations helping people through those moments:

🇲🇺 Befrienders Mauritius
🇨🇭 Coffee Foundation – Switzerland
🇿🇦 South African Depression Anxiety Group (SADAG)

❤️ Want to support us? Donations can be made directly to the organisations through the links in our bio.

📢 Can't donate? Kindly share this post. It could help us reach someone who needs support.

🧠 And if you know someone who may be struggling, please share the mental health helpline available in their country. Sometimes, knowing that help is there can make a difference.

50KM, 3 Countries, 1 Purpose: to remind people that they don't have to climb their mountains alone.

Thank you. Merci. Danke. Siyabonga. ❤️

#50KM3Countries1Purpose #MentalHealthAwareness #ItsOKToAskForHelp #montauxsources #HiltiEngagementBeyondBusiness

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Sometimes we’re so focused on where we think we should be that we forget how much it took just to get to where we are today. 🤍

The days you kept going when things felt heavy.
The moments you did what you could, even when you didn’t have much to give.
The things you’ve had to learn, unlearn, carry, process, or simply get through.

Maybe your progress doesn’t look the way you expected it to. Maybe there are still things you’re struggling with. That doesn’t take away from how much you’ve already been through or how hard some days have been.

You don’t have to have everything figured out.
You don’t have to be “healed.”
And you don’t have to compare your pace to anyone else’s.

And you never have to carry it all on your own. Asking for help doesn’t make you weak or mean you’re not coping “well enough.” Sometimes, reaching out is one of the strongest and kindest things you can do for yourself. It’s okay to need support. 🤍

So if you need the reminder today: you’ve already made it through so much that once felt impossible.

Be gentle with yourself as you keep finding your way. 🌱
.
#youmatter #youarenotalone #keepgoing #mentalhealthawareness

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Every film has two stories.

The one on screen… and the one behind the camera.

I loved capturing the energy, creativity, and teamwork that went into making “5Min”, a short film about mental health.

From directing and lighting to camera, sound, acting, and everything in between, this BTS piece celebrates the people who make filmmaking possible.

Big thanks to @korner.studios and @coffee.foundation for having me on board.

👤 Directed by the talented @fabgoupil
🎥 Shot & Edited by @rigby_studios

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Vlog 2: Endlich World of Coffee! ☕️✨

Endlich stand unser erster Messetag an — und der hatte direkt alles dabei: Cuppings, spannende Gespräche, Besuche bei unseren Rohkaffeehändlern, neue Kontakte und natürlich die Happy Hour bei Cropster. 🙌🏻

Zwischen Kaffee, Austausch und ganz vielen Eindrücken haben wir ordentlich was mitgenommen. 🥹

Und ein letzter Teil vom zweiten Messetag kommt auch noch — bleibt dran! 👀

@mikae__l
@ing.arena.brussels
@worldofcoffeeeurope

#worldofcoffeebrussels #SpecialtyCoffee #feuerwacherösterei #Cupping #CoffeeCommunity

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On a Saturday morning, I woke up with a simple thought: I need to get “this” out of my head.

Over the past few years, I’ve spoken with coffee professionals, baristas, roasters, café owners, marketers, and thousands of coffee drinkers around the world.

I’ve also run global surveys. Conducted interviews. Visited cafés from Seattle to Seoul, Dubai to Dublin.

And somewhere along the way, I started seeing patterns [no worries, I don’t hear voices 🤣].

The challenge is that once you spend enough time with Gen Z coffee consumers, you can’t unsee them. You start remembering “things”.

Entire behavioural systems.

How cold coffee means something different at 8am than it does at 3pm.

Why a fruity Americano isn’t competing with a cappuccino anymore, but with matcha, energy drinks, refreshers, and social rituals.

Why coffee is becoming less of a product and more of a platform.

So instead of posting another observation on LinkedIn, I decided to sit down and write.

One page became five.

Five became fifteen.

Eventually it became a 35-page report [nearly another book 📖]:

State of Cold Coffee 2026

And, it also became a keynote. The central idea is simple:

Cold coffee is a behaviour system.

For Gen Z, cold coffee has become one of the most flexible expressions of coffee culture:

- Energy
- Customization
- Social discovery
- Wellness
- Identity
- Personal expression

This is a report about where coffee culture is going next.

Now I’d love to take these ideas beyond my laptop.

If you’re organising:

- Coffee festivals
- Coffee conferences
- Industry gatherings
- Roaster events
- Coffee community events

I’d love to share this keynote and start the conversation.

Because the future of coffee will be built by the people willing to discuss them.

Curious to hear your thoughts:

What is the most interesting cold coffee trend you’re seeing right now?

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