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Katie Novak

@collabwithkatie

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It’s actually just Katie. Owner of a social media agency, and proving to myself I can be a whole ass human outside of my business.
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The viral dessert trend everyone is talking about? We brought it to the Pines. Layers of cake. Layers of icing. Thousands of sprinkles. Give our cake cup a try! Add a Dr Pepper, a friend to yap with 👀 @highlandheritagecreative & @collabwithkatie, and an afternoon on the patio, and you’ve got yourself a pretty good day. 📍 1020 N May Street, Southern Pines Southern Pines’ Home for Everyday Scratch Baking #dotcake #cakecup #southernpinesnc
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If you’re a business owner, this might resonate. Being this open and vulnerable is S.C.A.R.Y. Before you worry, I’m okay. Everything is okay. 😊 What I’m realizing is that somewhere along the way, I started playing smaller than I was meant to. I wore the role. Checked the boxes. Did what I thought people expected from me. But growth has a funny way of asking harder questions. Who are you when you stop performing? What do you actually want? What would happen if you trusted yourself enough to pursue it? I’m entering a season of realignment, rediscovery, and expansion. Personally and professionally, there are some exciting changes ahead. More than anything, I’m learning that success isn’t about becoming someone else. It’s about having the courage to become more of who you’ve always been and want to be. I don’t have all the answers yet, but I do know this: I’m done hiding parts of myself to fit inside a version I’ve outgrown. I’d love for you to come along for the journey. #femalefounders #mompreneur #rediscovery
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Another FUN kids class with Trainer James! The kids are loving being strong like mom and dad and it warms our hearts to give them the opportunity to do so. We can’t wait to do it again next month! Stay tuned for the release date. 😊🔥 #Studio729 #KidsClass #StrongLikeMom #StrongLikeDad #ExplorePage
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@cookiesandmoorenc has always been more than a treat truck. It’s summer nights, sticky hands, neighborhood kids, and the kind of business that becomes part of a community’s memories. Bonnie at @secondpinedesign shaped the visual identity of the rebrand with a direction that felt nostalgic, bold, and full of personality. 
The @collabwithkatie team brought the strategy and execution behind the rollout, then brought HHC in to help translate that vision into imagery - capturing the textures, details, people, and moments that made the rebrand feel lived in instead of simply launched. The goal wasn’t just beautiful photos.
It was creating imagery that felt as recognizable and joy-filled as the brand itself. Moore County’s Original Treat Truck - reimagined with intention. 🍪
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A new chapter, built with intention. @collabwithkatie | the rebuilt, refined version of the brand. The vision was set by her team.
Brought into form through intentional, editorial execution. At the center of it all is The Founder Hotline - 
the call you make when you’re in the middle of it,
needing real guidance, honest perspective,
and someone who understands the weight of it all. This content didn’t just support a launch, it helped define it. Proof that when direction is clear and execution is intentional, the next version doesn’t just emerge - it arrives with presence.
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life lately. a little chaotic, a little beautiful, and completely worth every hard day. motherhood has a way of anchoring you to what actually matters. so grateful for this little life I get to show up for. 🤍 ( swipe to picture 8 to see Kits reaction to pickles )
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Word of mouth will always matter.
Built on trust. Carried by community. A few of the women owned businesses who show up, speak up, and pour into others - every single time :
@pinkofthepines @kidcentric_studio @againstthegrainshoppe @fall_line_creative @rusticpinecandlecompany @collabwithkatie @movinlikemaddie @thelocal_mixer @samandseaartistry
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Long before the name was public, the work was already here. In small details, in familiar places,
woven into brands that shape this community. Across Moore County - we’ve worked alongside businesses, refining visuals, building presence, and telling stories with intention. Thoughtfully built.
Quietly refined. #highlandheritagecreative #brandelevation #brandvisuals
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New (and not-so-new) favorites, all in one place☺️ Thursday 11–5 Saturday 11–4 Come by and take a look. #WhitLauter #SouthernPinesNC #FineJewelry #EstateJewelry
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Episode 49: Burn it Down to Build it Better That time Katie left the “American Dream” to build her own empire 💁🏻‍♀️ NBD. @collabwithkatie
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Episode 15 - Digital Marketing Secrets / Business in Oman Database Management System / DBMS DBMS can increase your business to 5x in a span of just 1 year, beleive it or not. And also it can reduce the cost of marketing for you. #oman #digitalmarketing #secrets #socialmedia #strategies
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Who else lives in this small town? Military spouses. Often solo parenting moms. 
Wellness girls.
Big ideas.
Tiny town. Big things coming for our community 🫶 @cultivate_with_kg @diariesofabossbabepodcast @caroline.schiller_ @collabwithkatie @theboldbuffalo @lumencreativeco @secondpinedesign @being.bres Huge thanks to @yourhomecaddie for letting us shoot in your beautiful home. Ladies moving, make Tara your realtor. She’s the best. And thanks to @monkeesofthepines for getting me dressed and @lifeaid + @imperial.vitality for making me the cool friend with the stocked cooler. I hope people want to still be my friend when I no longer own a vending biz and donate drinks everywhere 😅😂 SEO | tricare, how to use tricare for functional medicine, tricare alternative medicine, tricare for postpartum weight loss resistance, Tricare fqor mitochondria healing, Tricare for inflammation and weight loss, mold toxicity military housing, military health optimization, active duty performance hacks, non toxic on base housing, functional medicine covered by insurance, how to get labs covered by Tricare, tricare reimbursement hacks, Tricare covering craniosacral therapy Disclaimer: I am not a medical provider, and this content is for educational purposes only, not medical advice. I do not work for Tricare and cannot guarantee coverage, approvals, reimbursements, or outcomes, as policies change frequently and vary by region, provider, and medical necessity—always verify with your contractor or healthcare professional. I do not endorse or guarantee any specific provider, clinic, product, or service. Always consult with your provider before making health changes.
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