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There’s a reason it’s called a Concours d’Elegance.

Before concours events became known for the world’s finest automobiles, their roots were tied to Parisian fashion, garden parties, and style in the 1930’s. This year, @keenelandconcours brings that history full circle and I’m so excited for this shoot.

For the 23rd anniversary, with Ferrari as the featured marque, we created a shoot inspired by the hand-painted Italian racing graphics and sign-painting traditions found in the 1940’s era of Maranello, where Enzo Ferrari located his factory.

Style, speed, history, and purpose — all on the beautiful grounds of Keeneland — and a fun editorial shoot for a good cause.

Join us Saturday, July 18, for the Keeneland Concours d’Elegance and help support Golisano Children’s Hospital at UK.

Tickets are on sale now through keenelandconcours.com

Follow for more from our shoot at @keenelandconcours
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It's not every day you get to brand a geographic region!⁠
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Introducing the Kentucky Americana Triangle! This area of Western Central Kentucky boasts some of the nations finest quilts, cars, and guitars. The new tourism push led by Coomer & Team Kentucky beckons visitors out to see Bowling Green, Owensboro, Paducah, Henderson Co, and Edmonson Co., all just a few hours drive from eachother. Spend one day exploring Mammoth Cave, and the next at the Bluegrass Hall of Fame in Owensboro. ⁠
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@Coomer.co led strategy and creative direction with Hoodzpah spearheading Art Direction, Design, and Illustration. Along with the brand identity, we created a keepsake travel guide with charming illustrations of the areas finest attractions: from the Bluegrass Hall of Fame and Mammoth Cave to the National Corvette Museum and Ellis Park.⁠
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Check out the full case study on our site.⁠
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Credits:⁠
Ana Maldonado-Coomer, Coomer: Group Creative Direction⁠
David Coomer: Head of Brand Strategy⁠
Madeleine Stone, Coomer: Account Planner⁠
Ella Brown, Coomer: Associate Project Manager⁠
Amy Hood, Hoodzpah: Art Direction, Principle Design, and Illustration⁠
David Vawter: Copywriting⁠
Jennifer Hood, Hoodzpah: Illustration⁠
Bea Morgan, Hoodzpah: Illustration⁠
Van Berkemeyer: Illustration⁠
Jessica Jaskiewicz: Illustration⁠
Creative Flame: Webflow Design and Development⁠
Victoria Alvarez: Editorial Layout⁠
Jose Sojo, Hoodzpah: Animations
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