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De Beers Group 💎

@debeersgroup

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Discovering nature’s brilliant treasures since 1888, each creating opportunities for people and the planet.

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💎 Happy World Diamond Day 💎
To celebrate, I'm sharing a carousell of some of the most extraordinary diamonds I've had the privilege of handling throughout my career.

But one will always stand apart.
My first GIA diamond wasn't just a purchase — it was a milestone. A 0.61ct D VS1 Square Emerald cut, bought the day I passed my GIA Diamonds & Diamond grading course. But it went deeper than that.
D colour — for Dimitri. My initials, D.Z. And the very grading scale I'd spent months studying… starts at D. Everything aligned. Like I was exactly where I was meant to be.

Since then, every piece I've bought has marked a moment. My full diamond eternity ring at 30 — another chapter, another reminder.

Because diamonds aren't just something you buy. They're something you attach meaning to.
And that meaning always leads back to the same place. Something this rare and this beautiful, formed silently deep within the earth. Completely unique, every time. No two alike. Ever.

That's the magic. That's why it matters. 💎

#gemmologyobsession #gemmology
#WorldDiamondDay #NaturalDiamonds

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DE BEERS @debeersgroup is launching “Desert Diamonds” its biggest campaign since “A Diamond Is Forever”.

As the demand for natural diamonds is under pressure and flawless factory-made stones proliferate, De Beers is urging consumers to forget about the 4Cs and embrace diamonds’ natural imperfections.

What do you think?

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De Beers Group expands into North American retail with the Origin collection, allowing shoppers to fully trace the journey of their natural diamond from source to store. A step forward for transparency, trust and storytelling in the diamond industry.

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Sustainability in numbers. Marni Weinbaum looks into the impact of @debeersgroup's Building Forever ESG framework

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From the depths of the Earth to the halls of Frieze.
During Frieze Week, we had the privilege of joining De Beers Group for an intimate workshop at their Head Office for an inspiring exploration into the history, craftsmanship, and beauty of natural diamonds.
They seamlessly bridged nature’s most precious creations with the language of contemporary art, reminding us that true masterpieces are formed deep within the Earth long before they ever meet the light.
#DeBeersGroup #FriezeWeek #NaturalDiamonds

Management and Production - @fetch_india
Post Production - @design.ekatrit
Jewellery @forevermarkbydebeers
📷 @nadafilms
@heerahaisadakeliye
@debeersgroup
#NaturalDiamonds #RealDiamonds #DeBeers #FriezeMasters #VoyageThroughTheDiamondRealm #heerahaisadakeliye

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Voyage through the Diamond Realm

Frieze Masters and De Beers invite you on an immersive journey through the mythical origins of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice.

Discover how diamonds have inspired humanity’s most enchanting stories about life and our place in the universe.

Symbolising regeneration, power, strength, truth, and love, natural diamonds are revered not only for their beauty but for their timeless meaning. As nature’s ancient storytellers, they carry a living legacy through generations - across time and space.

Echoing Frieze Masters’ celebration of rare treasures and cultural masterpieces, natural diamonds endure as one of nature’s unique works of art - shaped by the elements and alive with memories from the dawn of time.

Experience Voyage through the Diamond Realm at Frieze Masters until 19 October.

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& may we all know by now—
never say never,
it’s all possible,
every, little thing😏🩵
Thank you for having me @adiamondisforever 💎

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Celebrating what feels like my brother’s wedding 🩷 family that sticks together >>>

Outfit Details:
Natural Diamond Ombré Choker: JewelsWithJules x @debeersgroup (COMING SOON!)
Dress: @caracara_nyc x @overthemoon Perla Dress
Shoes & Bag: @maisonvalentino

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Brilliantly rare, proudly Namibian. #TaTeDiamonds

#naturaldiamonds #namibia #windhoek #debeers #naturaldiamondcouncil #diamonds #diamond #proudlynamibian #gemstones #atlantajeweler #atlantajewelry #atljewelry #proudlynamibian #onlynaturaldiamonds #ovaldiamond #ovalcutdiamond #ovalcut

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Today, GemFair celebrates Sierra Leone’s 64th Independence Day, marking the incredible milestone achieved on April 27, 1961.

Sierra Leone is the beautiful home of our programme. At GemFair, we deeply care for the land—our mission includes reclaiming former artisanal mine sites and turning them into thriving agricultural plantations that nourish local communities. 🌱💎

Learn more about our impact and mission on our website. Link in our bio!

#SierraLeoneIndependenceDay #CommunityEmpowerment #BuildingForever #ResponsibleSourcing #Harvest #Reclamation

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Namibia’s purest diamonds, set in jewelry destined to become your next obsession. Launching soon online across the US and at our Buckhead, Atlanta showroom. #TaTeDiamonds

#naturaldiamonds #namibia #windhoek #debeers #naturaldiamondcouncil #diamonds #diamond #proudlynamibian #gemstones #atlantajeweler #atlantajewelry #atljewelry #proudlynamibian #onlynaturaldiamonds #ovaldiamond #ovalcutdiamond #ovalcut #emerald

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