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Deryane Tadd

@deryanetadd

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Owner & Founder of Multi award winning Independent www.the-dressingroom.com. Mum to Leo. Follow @thedressingroomsocial for updates.
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IN CONVERSATION WITH: Alona Shelemy Deryane sits down with the fabulous founder of @byalona Alona Shelemy to talk all things jewellery ✨ Stay tuned to hear about Alona’s inspiration, her design process & how she styles her pieces, a peek into her gorgeous and very inspiring showroom… plus something very exciting coming soon!!! 👀 💞 #byalona #womensupportingwomen #femalefounded #meetthefounder #shopsmall @jolene_agency
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Day two for Paris Fashion Week. Kicked off the day bright and early at Frame Denim then straight over to Farm Rio for the SS27 collection. With a couple of hours before our Eurostar we headed to Merci and then wandered le Marais. Final stop for buckwheat galette and then back to the Eurostar to collapse! A successful trip made all the better by Paris sunshine and good food.
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Day one in Paris done ✔️ An early start and then straight to @premiereclasse.paris trade show. Time for lunch on Rue de Rivoli overlooking le Jardin de Tulleries. Then over to @tranoi_show. Finishing the day with a cocktail and dinner @camondo.paris. #PFW #Paris
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20 years ago, I offered this fabulous girl a job on the spot… and honestly, what a decision that turned out to be! From full-time team member, to supervisor, to General Manager, two babies including us both being pregnant at the same time (that was an unexpected plot twist!), countless laughs, fashion weeks, events, busy weekends, highs and lows and celebrations…..Charlotte has been such a huge part of The Dressing Room story. 20 years is a pretty incredible milestone, but it’s the memories, the friendships and all the moments in between that make it so special. Charlotte, thank you for 20 years of loyalty, hard work, fun and friendship. I genuinely couldn’t have written the story of The Dressing Room without you. 🥂 Here’s to the next chapter… although I’m still not quite sure where the last 20 years went! ❤️ Deryane xxx
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20 YEARS OF CHARLOTTE AT THE DRESSING ROOM 🎉 From day one to today, Charlotte has been a huge part of The Dressing Room story. Two decades of styling, lots of laughter, fashion shows, buying trips and conquering motherhood in the middle of it! Celebrating this morning with cake ❤️ stay tuned for a trip down memory lane later! #celebrate #retail #welldone #teamdr
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What an evening! ✨ A huge thank you to Lyndsey Simpson for joining us at The Dressing Room for such an inspiring evening celebrating The Age Rebellion — filled with honest conversation, style, confidence and plenty of brilliant takeaways. We loved bringing the evening to a close with Deryane’s Power Dressing Masterclass, sharing tips and styling inspiration on how to dress with confidence and make your wardrobe work for you at every age. Thank you to everyone who joined us and made the evening so special. 🤍 And a very special thank you to Lyndsey for inspiring us to challenge the rules, embrace our individuality and, above all, keep having fun with fashion. ✨ #ageofrebellion #powerdressing #redefiningage #stylingmasterclass #booksigning
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DAY BIRGER ET MIKKELSEN - comment the word DAY to receive a link to the collection 🔗 The Bohemian Balance from @daybirgeretmikkelsen has landed in all its glory! We love the blend of loose boho silhouettes teamed with more structured tailored pieces Keep watching to see how we’ll be styling these pieces! PLUS free Camilo tank this weekend when you spend over £200 on Day Birger. While stocks last. One per customer. #daybirgeretmikkelsen #shopsmall #shoplocal #howtowearit #supportsmallbusiness
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This evening I had the absolute pleasure of attending the Barbour London Fashion week event at @saatchi_gallery. And Sienna Miller in the room made it quite the LFW moment 🤎 The event focused on Barbour’s Tartan Reimagined and showcased how the brand has evolved and adapted . 130+ years old, still family owned, and proving that great heritage doesn’t have to stand still. Proud to add Barbour to my edit at The Dressing Room, it’s been a long time coming but this is certainly the season of all seasons to launch the collection. Loved catching up with Vanessa and Amy @collenandclaresouthwold too, chatting all thing Indie retail ☺️. #Barbour #TartanReimagined #LFW #LondonFashionWeek
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Our Founder and Buyer, Deryane Tadd, has been invited to join the judging panel for this year’s prestigious Drapers Awards. It’s a huge honour and a wonderful recognition of Deryane’s passion, expertise and years of experience championing independent fashion retail. Deryane founded The Dressing Room in May 2005, building it from an independent boutique in St Albans into an award-winning womenswear store and online destination, often described as a “mini department store”. As the sole buyer, Deryane has spent over 20 years immersed in fashion, with a discerning eye for emerging designers, forward-thinking trends and the brands set to make their mark. Today, she curates over 100 brands from across the globe, creating a carefully considered mix of attainable and aspirational womenswear across all categories. The Dressing Room has been recognised as one of the UK’s leading independent boutiques, featured among the top 50 boutiques by The Sunday Telegraph’s Stella magazine, SheerLuxe and Stylist, as well as receiving multiple industry awards, including being peer-voted the UK’s No.1 Most Inspiring Independent Fashion Retailer. The Drapers Awards are the gold standard for recognising excellence across fashion and retail, and Deryane is absolutely thrilled to be joining this year’s judging panel. If you or your brand are entering this year, good luck! We can’t wait to see the incredible creativity, innovation and talent across our industry, and to celebrate the people shaping its future. #drapers #drapersawards #drapersawards2026 #indieretail #retail
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SKALL STUDIO - comment the word EDIT to receive a link with all the styling video pieces Say hello to the latest arrivals from @skallstudio, featuring lots of rich gorgeous hues and wearable pieces perfect for elevating your AW26 wardrobe 🤎 #shopsmall #shoplocal #howtowearit #supportsmallbusiness #skallstudio
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There’s a real air of “back to school” this week, and so we visited @thedressingroomsocial to deliver some new season product training to the team for our Jolene brands stocked instore; @vanessabaronidesign, @le.scarf and @byalona (new collection coming soon!) ✨ We unanimously agreed accessorising really does make an outfit - there are some stunning new apparel collections ready to be shopped and styled with jewellery and accessories for the Autumn season 🍂 Rupert put on his best outfit and joined too of course, turns out he is quite the ladies man! 🥰
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Deryane was joined in store earlier this week by @gmb to discuss helping revitalise the high street by asking local authorities to provide 90 minutes of free parking in town centres Head to the link in our bio to sign the petition 🤍 #goodmorningbritain #gmb #springautumnfair #highstreet #stalbans
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