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With flowers in my hair and grace in my heart
🍃@movewithjoy
🍃@lovetheworldtoday.in
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Delulu got us started.

And somehow, it has also gotten us to 11 years of running a slow fashion brand that celebrates Indian artisans and Indian textiles.

It got us to build an all-women team, start our own manufacturing unit, take our first steps towards taking the brand abroad, and somehow survive demonetisation, a pandemic, Meta, GST, tariffs… and a whole lot more.

But the biggest gift it has given us is you.

A community of customers who became friends.
A sister bond that only gets stronger.
And the courage to keep dreaming.
Sometimes so wildly, so irrationally, so delusionally… that the dreams start becoming real.

So, as we inch closer to our 11th birthday, we wanted to celebrate the people who have believed in our delusion, cheered us on, worn us, grown with us and kept us going.

This one’s for our supporters of delusion… YOU! ♥️

An entire website-wide sale, for an entire week.

Because love grows love.
And apparently, delulu does too.
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Some people, some places and some time gets etched in your heart. Miss them.
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