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August… you broke me and remade me!

I had no idea at the beginning of this month that we’d end up here.

It feels like we lived 10 years in 31 days 😅

We started with our biggest Level 1 training yet (this one challenged us a lot, but it was the BEST) and I thought, “This must be the peak…”

But ohhh, how wrong I was 😁

In between, we celebrated birthdays, milestones with the kids, faced family hardships and unexpected challenges that could’ve taken us out..

But we kept going.

We ran our Sydney Beyond Your Breath event, continuing this wild tour across our beautiful country.

And then…

We ended the month at Dreamfest, where I got to witness my man step even deeper into his power and purpose.

Every time I ask the universe, “Show me how it gets better than this,” … the delivery blows me away.

Here’s to September - I’m partly scared and even more excited to see what you bring 👏🏼

#breathwork #nervousystem #coachingcertification

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Sunday morning dancing on a stage is just how we roll these days @dreamfestofficial_ @morgantnelson #dreamfest2025 #growthispower #investinme #newversionofyourself #findyourdestinique

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WHAT IS UP SPLENDOURRR! Oh wait wrong festival…

Thank you @dreamfestofficial_ for all showing up with the energy to win and make moves.

You have all completely BOOKED OUT all slots to have a 1:1 chat with me and I couldn’t be more happy with knowing that so many of you connected with me while on stage today.

If you missed out on booking a call and you REALLY are serious on building you and your business, comment below and I’ll see what I can do 🙏

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Day 3 Recap 🚀

Our final day of the training is Breakthrough Day, and for good reason.

Our students spent the day setting big goals for the future, smashing through limiting beliefs (literally) and delivering powerful 1:1 sessions for each other.

So much emotion, so much growth.

It’s hard to put into words what happens inside the walls of this training.

You simply have to be there.

This training marked 155 certified in just 12 month.

775 000 lives impacted as a result of the ripple effect.

Are you next?

DM us for more info on our final intake of 2025

#breathwork #coachingcertification

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You don’t need to be perfect.

Just moving forward is enough.

Keep your head down.

Take the next step.

That’s how the marathon gets won.

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Doubt is loud.
Discipline is louder.

Failure teaches what comfort never will.
Fear just reveals how bad you want it.

It’s not about being ready.
It’s about being willing.

Better to try and learn
than wait and wonder.

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Use the C.L.I.C.K. Formula to Write Titles That Demand Attention 👇🏽

Your title is the first impression.

Get it wrong, and no one even presses play.

Get it right?

You earn clicks, trust, and loyalty before the episode even starts.

Here’s the exact framework we use to engineer titles that punch through the noise:

C – Conflict

Take a stand.

Call out the lie.

Disrupt comfort.

“Why most coaches stay broke even after hitting $20k/month”

“Podcasts don’t fail because of content. They fail because of this”

If your title doesn’t provoke thought or tension, it’s forgettable.

→ L – Label

Speak directly to the people you want to reach.

No fluff. No generic wording.

“Dear burnt-out agency owners…”

“If you’re a coach doing under $10k/month, read this”

Your title should make them feel seen.

I – Irresistible Claim

Drop a bold promise, controversial truth, or open loop.

“$100k with no audience. What no one talks about”

“The number one reason you’re invisible online”

The goal is to make scrolling past feel stupid.

→ C – Credibility

Use numbers, data, or results to create instant trust.

“3 decisions that added $8M in 24 months”

“Why 90% of podcasts don’t make it past episode 7”

Back it up. Show receipts. Let the numbers do the talking.

→ K – Knowledge Gap

Show them what they’re missing.

“If you don’t understand this, you’ll never scale past $30k/month”

“Most creators fail because they don’t know this one rule”

Highlight the cost of ignorance and they’ll feel compelled to click.

🎁 Bonus: Don’t Just Earn the Click. Earn the Trust

The title gets attention.

But if the first 15 seconds don’t deliver on the promise,

you lose the viewer.

Here’s how to keep them locked in:

⚡ Reaffirm the title in the first 5 seconds

⚡ Preview what’s coming with zero fluff

⚡ Avoid small talk. Earn their time immediately

Every title is a promise.

Keep it, and your content becomes magnetic.

If you are a podcaster… drop your show in the comments so we can show some love

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Here’s the Framework to Turn Your Podcast Into a Client Acquisition Machine 👇🏼

Most coaches treat their podcast like a content dump.

But if you want it to actually grow your business,

You need to treat it like a sales engine.

Here’s the exact roadmap

1️⃣ Shift the purpose of the Show
Stop thinking in terms of downloads or followers.
Start thinking in-terms of belief shifting.
Your podcast is not a content platform
Its a pre-sale mechanism
Every episode should move the listener one step closer to saying “I need this”

2️⃣ Choose Topics that Create Demand
Dont just answer questions
Creat Tension.
Instead of “How to build an online business”,
Talk about “The coaching model that scales to 50k/month and why most never get there”

Your titles should challenge assumptions and sell the vision.

3️⃣ Break their Current Beliefs
Clearly explain why what they’ve been doing isn’t working.
The more clearly you articulate their pain, the more they’ll trust you as the guide.

4️⃣ Present your Model as the Solution
While breaking down the topic,
Position your offer as the only logical next step.
Don’t just mention it.
Make it feel like the missing piece they’ve been looking for.

5️⃣ Move Them Emotionally
Your job isn’t just to educate.
It’s to move them from fear to possibility.
Your podcast should feel like a journey:
Away from what’s holding them back, and toward the life they want.
That’s how you build trust and desire .

6️⃣ Speak the Right Person
You don’t need the right ones.
Tailor every message to your ideal client.
If they feel like you’re reading their mind, they’ll binge every episode and buy

7️⃣ Stop Aiming for Vitality, Aim for Conversion
The metric that matters is sales, not shares.
The best shows aren’t the biggest.
They’re the ones that turn listeners into buyers .

8️⃣ Start Conversations
When someone likes, comments, or shares your content, they’re opening a door.
Step through it.
Reach out.Thank them.Ask what hit.Spark real dialogue.

This is how you turn silent fans into actual clients.

If your podcast is getting views but not clients,

Comment “Podcast” and I’ll send you the system we use to convert episodes into cash.

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The moment that makes listeners stay forever

Most podcasters chase downloads.

But the ones who build movements do this instead:

They create a moment where the listener sees themselves.

Here’s how to craft that moment:

1. Understand why people really listen

It’s not for information.

It’s for insight.

They want an internal shift—a moment that helps them see their own story differently.

2. Every hero has a guide

In every great story, there’s a mentor.

A coach. A painful lesson. A mindset shift that made the breakthrough possible.

That’s what listeners are hunting for.

3. Ask questions that reveal the turning point

Don’t just ask about achievements.

Ask:

Who changed the way you think?

What moment flipped the switch for you?

What belief had to die before the new version of you could live?

4. Highlight the shift—not just the success

Wins are nice. But what changed *inside* the guest?

That’s the moment people remember.

That’s the moment they follow you for.

5. Build your podcast around transformation

You’re not just sharing interviews.

You’re offering a lens that helps people rewrite their own story.

And when your show does that, they don’t just listen.

They become lifelong fans.

Want help building a podcast that actually changes lives?

Comment Podcast and I’ll send you the first 3 episodes of PodcastLaunchOS free.

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Here’s The Billion Dollar Blueprint 👇🏽

If you want your podcast to go viral and *actually matter—

you need to stop being an interviewer…

and start being a storyteller.

This is the Hero’s Journey Framework & how to apply it to your podcast:

—

1️⃣ Start in the Ordinary World

Open with relatability.

Show your guest before the success.

Let your audience see themselves in the character.

Think:

What was their life like before things changed?

What beliefs did they hold? What struggles were they in?

—

2️⃣ Trigger the Call to Adventure

Now introduce the shift.

The Red Pill.

The first client.

The near-death burnout.

This is where the narrative tension begins.

Highlight the moment they *realized things had to change.

—

3️⃣ Show the Resistance

Nobody ever feels “ready.”

Let your guest admit their doubts, fears, hesitations.

This builds trust—

because your audience *feels those same doubts right now.

—

4️⃣ Introduce the Mentor

Every hero needs guidance.

Morpheus. Gandalf. That one coach who changed everything.

Extract the inflection points that helped them grow.

Ask:

Who showed them what was possible?

What insight flipped the switch?

—

5️⃣ Cross the Chasm

This is where things get real.

Where they *commit* to the journey, and there’s no turning back.

Highlight the friction.

The failures.

The chaos.

This is where transformation starts to take shape.

—

6️⃣ Capture the Transformation

How are they different now?

What shifted inside them?

How do they show up today vs. how they used to?

People don’t connect to the success.

They connect to the becoming.

—

7️⃣ Return With the Gift

Now they’re giving back.

Teaching. Leading. Creating.

This is the moment you reinforce the theme—

and give your listeners the belief that they can do it too.

—

Your podcast shouldn’t just inform people.

It should move them.

This is how you make people feel seen,

make them binge,

make them share.

DM me “HERO” and I’ll send you the exact framework we use to train our editors—so you can start building viral, binge-worthy podcasts today.

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Here’s The Framework 👇🏽

Most podcasters start their show the same boring way:

“So… where’d you grow up?” or “Tell me about yourself?”

And just like that… listeners are already scrolling for something else to watch.

If you want your podcast to *hook from the jump, this is the sauce:

1️⃣ Pinpoint the Leap

Start your episode with a moment of risk

Not the guest’s childhood or origin story

The terrifying decision that changed EVERYTHING!

Everyone has decisions they are avoiding…

or a leap they are scared to take…

Start the business… Ask her out…

You need to make your audience FEEL that moment.

2️⃣ Recreate the Emotion

Describe how it felt.

The uncertainty. The pressure. The internal war.

The more raw and visceral you make it,

the more your audience will see themselves in the story.

When they FEEL what you or your guest felt…

the experience becomes real

3️⃣ Build the Tension Early

Don’t wait until halfway through to get to the juice.

Open strong. Hit hard.

Let the story answer the audience’s question:

“Why should I care?”

When you lead with real stakes,

you earn permission to go deeper.

4️⃣ Keep the Loop Open

Wrap the leap with a cliffhanger.

Tease the consequence. Tease the fallout.

But save the resolution for later in the episode.

”before we get into how you solved this… I need to know more about what got you to this point”

That’s how you open a loop *that will keep your audience HOOKED!

Most intros bore people.

This one moves them.

If you want the exact video training I give to our best editors – who have generated +200M podcast views – to implement the Hero framework in short-form clips…

💪🏽 DM me “HERO” and I’ll send it through

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