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•𝖉𝖔𝖓𝖏𝖔𝖛𝖎𝖔𝖚𝖘•

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FIRST FRIDAY is going down TOMORROW NIGHT! 🍂🔥 Pull up to @pure4x4outfitters from 5–9 PM for trucks, vendors, live DJ music, food from Pare’s Eats, fresh lemonade, desserts RCs with @scalechallengewestofficial, special guest @pelican and an Inspired Overland rooftop-tent giveaway! We’re also bringing back the YEAR TWO tees after selling out in under two hours at the anniversary party. This rerelease features an upgraded heavyweight oversized tee with a quality screen-printed design. Only a small batch was made, and they’ll be available beginning at 5 PM—first come, first served. Swipe to check out the Pare’s Eats menu, then bring the family, bring the rig and come hang with the community! 📍 PURE 4x4 Outfitters 702 Atlantic St., Roseville ⏰ Friday, October 2 | 5–9 PM See you tomorrow! 🤘🏽 #PURE4x4 #PURE4x4Outfitters #FirstFriday #RosevilleCA #Overland
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SOLD OUT IN UNDER 2 HOURS… SO WE HAD TO RUN IT BACK. ✌️🔥 The YEAR TWO tee returns tomorrow—now upgraded with premium screen printing on heavyweight, OVERSIZED tees for a better fit, feel and finish. This behind-the-scenes look shows the quality going into every shirt. We’re only producing a small batch, so once they’re gone, they’re gone. Available tomorrow at FIRST FRIDAY starting at 5 PM. Limited run. First come, first served. Don’t be late. 🏁 #pure4x4outfitters #pure4x4 #yeartwo #staybacon #roseville
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🚨 ROSEVILLE—come celebrate YEAR TWO with us 🚨 PURE 4x4 Outfitters is turning two, and we’re throwing our biggest party yet this Saturday, September 12, from 10 AM–2 PM Join us for trucks, live music, food vendors, family and kids’ activities, free beer for guests 21+, and an incredible raffle featuring: 🏕️ Inspired Overland Standard Rooftop Tent 💵 $500 from Lexus of Roseville 💵 $500 from PURE 4x4 Outfitters 🎁 Plus more prizes! We’ll also have crazy hourly doorbuster sales beginning right at 10 AM. Every deal is first come, first served and available only while supplies last—early arrival suggested. Check out the attached flyers and food menus, bring the family, and help us celebrate two amazing years with the community that made it possible. 📅 Saturday, September 12 ⏰ 10 AM–2 PM 📍 PURE 4x4 Outfitters 702 Atlantic St, Roseville #pure4x4outfitters #pure4x4 #yeartwo #offroad #roseville
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🚨 ARRIVE EARLY. SAVE BIG. 🚨 We’re bringing some crazy hourly doorbuster deals to our YEAR TWO Anniversary Party this Saturday! 🔥 10–11AM: 20% off Baja Designs 🔥 11AM–12PM: $300 off Inspired Overland Standard RTTs 🔥 12–1PM: 20% off KMC, Fuel & Black Rhino wheels 🔥 1–2PM: 20% off Method wheels All doorbusters are first come, first served and available while supplies last, so pull up early! Discounts cannot be combined. Swipe through to check out some of the food menus our vendors will be serving too. 🤤 📅 Saturday, 9/12 • 10AM–2PM 📍 PURE 4x4 Outfitters • 702 Atlantic St.
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🚨 FIRST FRIDAY IS POSTPONED TONIGHT FOR THE BIG PARTY! 🚨 ✌️ YEAR TWO! ✌️ Come celebrate two years of PURE 4x4 Outfitters with us! 🗓 Saturday, 9/12 • 10AM–2PM 📍 702 Atlantic St. Trucks, food, kids’ activities, live music, vendors, raffles—and FREE BEER for the 21+ crowd! 🍻 Plus… specials on specials and deals on deals on deals. 🔥 Pull up and celebrate with the PURE family! VENDOR INQUIRIES: events@pure4x4outfitters.com #pure4x4 #pure4x4outfitters #yeartwo #staybacon #roseville
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Save the date for “YEAR TWO!” Our anniversary will be held on Saturday September 12th from 10AM to 2PM. Expect a crazy PURE party with food, vendors, music, giveaways, and MORE 🎉 Vendor inquires: events@pure4x4outfitters.com “YEAR TWO” 9/12 10AM-2PM PURE 4x4 Outfitters • 702 Atlantic St. Roseville, CA 🚨 FIRST FRIDAY (SEPT) WILL BE POSTPONED DUE TO ANNIVERSARY PARTY 🚨 #pure4x4outfitters #pure4x4 #offroad #overland #roseville
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TOMORROW we back for a special edition of FIRST FRIDAY: Hot 4x4 Nights! This one is for those that can’t make the OG Hot August Nights in Reno! Come by for LIVE DJ music from @djronalds @jay.natz, fire food from Pare’s Eats, RC crawlers, flash sales, free @monsterenergy, your chance to win an @inspired_overland roof top tent, and much more 🔥 Early arrival strongly suggested; parking is first-come first-served. PURE 4x4 Outfitters 702 Atlantic St Roseville, CA 95678 5PM TO 9PM #pure4x4outfitters #pure4x4 #firstfriday #inspiredoverland #roseville
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AN OFFICIAL UPDATE FROM PURE 4X4 BASECAMP ⛺️ It’s BASECAMP season and many of you—attendees, vendors, sponsors, and friends—have reached out asking about Basecamp 9.0. We appreciate everyone’s patience, and we’re finally ready to share a proper update. After careful consideration, our team has made the decision to postpone PURE 4x4 Basecamp for 2026. Basecamp launched in 2020 with a vision of bringing the off-road community together through wheeling, camping, music, industry, and genuine connection. Eight Basecamps later, that original vision has grown into something much bigger than any one person. Basecamp has been shaped by everyone who has attended, supported, sponsored, volunteered, performed, worked, and believed in it along the way. The relationships and community created through Basecamp also laid the foundation for PURE 4x4 Outfitters. Long before the shop opened, Basecamp helped establish PURE 4x4 within the off-road industry and created the momentum that allowed the shop to hit the ground running. We are welcoming a new addition to the family and are navigating an especially busy season of life. While an incredible community stands behind Basecamp, a few (good) personal matters have taken precedence. Producing Basecamp at the level our community deserves requires an enormous amount of time, energy, and heart. This year, we believe the right decision is to give the time and the space to focus on our family while giving our team the time needed to prepare for the next chapter. This is not goodbye. It is simply a pause. PURE 4X4 BASECAMP 9.0 will return in 2027. Until then, we invite you to relive the trails, music, campfires, and unforgettable memories of Basecamp 8.0 through our newly released official aftermovie—now live on the PUREADDICT YouTube channel. Thank you to every attendee, vendor, sponsor, artist, staff member, volunteer, friend, and family member who has helped build Basecamp since 2020. 🎥 BASECAMP 8.0 OFFICIAL AFTERMOVIE
Watch now through the link in our bio. #PURE4X4 #PURE4X4Basecamp #Basecamp8 #Basecamp9 #LFGPLACES
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FIRST FRIDAY RETURNS THIS AUGUST! 🔥 Join us Friday, August 7th from 5–9PM for “Hot 4x4 Nights!” Come hang for an evening of trucks, vendors, live DJ music, giveaways, food, and good vibes. Bring the family, bring the crew, and bring out your rig 🤙🏽🔥 📍 PURE 4x4 Outfitters 📍 702 Atlantic St 🗓 August 7th | 5–9PM FREE EVENT • ALL BUILDS WELCOME Vendor inquires: events@pure4x4outfitters.com #pure4x4outfitters #pure4x4 #firstfriday #roseville #firstfridays
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In observance of the Independence Day holiday, PURE 4x4 Outfitters will be closed today Friday, July 3rd, and Saturday, July 4th. Since this year’s holiday weekend also falls on First Friday, we’ve decided to postpone the event until Friday, August 7th so everyone can enjoy the long weekend with family, friends, and the outdoors. We hope you all have a fun and safe Fourth of July weekend. We’ll see you back in August for another great First Friday! 🇺🇸🎆 #pure4x4outfitters #pure4x4 #roseville #overland #offroad
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In observance of the Independence Day holiday, PURE 4x4 Outfitters will be closed Friday, July 3rd, and Saturday, July 4th. Since this year’s holiday weekend also falls on First Friday, we’ve decided to postpone the event until Friday, August 7th so everyone can enjoy the long weekend with family, friends, and the outdoors. We hope you all have a fun and safe Fourth of July weekend. We’ll see you back in August for another great First Friday! 🇺🇸🎆 #pure4x4outfitters #pure4x4 #roseville #overland #offroad
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Offline Views. Exactly where we wanted to be 🏕️ #gx470 #overland #camplife #4x4 #explore
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