Instagram story viewer> @doryzayas> Tagged
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Born and raised in Maine, living in NYC
Beauty & style for women 40+
One & done mom
Writer @allure @selfmagazine @parents
20 years as a beauty editor
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✨What a morning. What a community. What an impact.❤️

Today Beauty Holiday took over NYC & the beauty industry reminded us exactly what’s possible when we come together with open hearts and a shared purpose.💫

Beauty editors, creators, brand partners, and the incredible nurses from NYP Morgan Stanley Children’s Hospital of New York pediatric cardiac intensive care unit joined us to transform product surplus into overflowing self-care gifts for moms & families awaiting pediatric heart transplants at nyphospital and @bostonchildrens💫❤️

Editors arrived with troves of product donations packing every gift with a handwritten note of love and support to deliver comfort, dignity, and self-care to families navigating some of life’s hardest days🥹❤️.

A heartfelt thank you to our generous partners @alisonbrodmc @kusshibags @bythebeachsuncare @baublebar @essie @popupbagels @dunkin for helping make this morning possible, and to every editor, creator, volunteer, and nurse who gave their time, their products, and their hearts.💕🙏🏼

Watching the nurses leave with a van full of gifts for these @nyphospital heart families, while another wagon headed to @bostonchildrens for @nic_farrington #walkertheheartwarrior to share to heart families in Boston, was a moment we’ll never forget.🥹❤️

This is why Beauty Holiday exists.

To transform excess into impact.🙏🏼
To turn everyday products into extraordinary acts of kindness.💫
To remind families facing the unimaginable that they are deeply loved.❤️

Thank you to everyone who helped to make the magic happen. 🙏🏼🥰💫

#BeautyHoliday #EditorGiveBack #BeautyForGood #heartfamilies 

@lcperagallo @giannademediosimon @jessica.mcgratty.singer @jessandparker @laurenmlarkin @sister.seekers @daleyq @hmuir @doryzayas @juliareisman @victoriahkirby @gabbyshacknai @beautyforofficial @aprilfranzino @stephsaltzman @alyssa_kaplan @lindysegal @hilarywritesny @rachelfelder @lochnessmanda @donnakimnyc @ilinashobha @jessieleigh_h @nayelizabethh @saralememe @parizaad_khan @katsuico @livsschmidt @diannamsingh @leahwyar @kara.mcgrath @allure @thejusuquench
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Our first-ever NYC PR debut brought together beauty editors and creators to experience KNEMO’s vision firsthand — where integrity, longevity, and true innovation shape every formula.
Our guests got to experience the KNEMOVERSE to the fullest, getting an exclusive experience with the cutest activities like:
🍑 A first look at our Liplock Jelly Serums that pair perfectly with fruity mocktails (and cocktails).
💋 A lip reading by special lipsologists that can predict your future and your most unique character traits.
👛 Crafting cute custom keychains to attach to your lippie(s) of choice 
🍡Kneading fresh rice cake and punch out any shape you want with your choice of filling for a sweet, texture-ful treat.

 📸 And of course, plenty of camera rolls were filled.

A special thank you to Pape PR for putting together the perfect launch event.

#KNEMO #PR #DEBUT #NYC #EVENT #brandevent #koreanbeauty #koreanskincare
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